The Heather Sager Show

Perfect speeches suck. Here's what you actually want

April 18, 2022 Heather Sager Episode 145
The Heather Sager Show
Perfect speeches suck. Here's what you actually want
Show Notes Transcript

Would you believe me if I told you that if you showed up perfectly for your audience, you’d actually turn them off? Learn WHY and what to do instead when you show up on stages or other areas in your business where perfection keeps you stuck in this episode.

Grab the show notes and full episode transcript here. ➡️ http://heathersager.com/blog/145

Elevate your speaking skills →  www.heathersager.com

Make your onstage moments grow your business 👉19 Magnetic Phrases to say on stages, podcasts & live video to send your ideal customer running to your opt-in 👈Grab this actionable, fill-in-the-blank style guide with swipe worthy examples to attract leads like a magnet (without sounding scripted or schmucky). 

>> CONNECT WITH HEATHER ON INSTAGRAM @theheathersager for daily tips and inspiration. 

2:07  

Well, hey, friend, welcome back to another episode. Today we're talking about a really common phrase, what word, a common word, perfectionism. But it's used in a lot of different ways. A lot of people use it as an excuse for why they're not making progress, or they, they hang their hat on this idea of because I'm a perfectionist, I'm not able to make progress. I don't know. You and I, we each have our own relationships with the word. Perfectionist, perfectionism, perfect. And I'm not going to try to convince you to not aspire to have more perfect high quality work. But today, I'm specifically going to talk about to why perfectionism will actually make you a sucky speaker, whether that's speaking on stages, speaking on podcasts, even doing your live stream videos, guest speak in other programs, wherever it is that you use your voice in your business, even on sales calls. If you show up perfect, it actually will be to your detriment. Today, I'm gonna explain why and more importantly, what you should do instead. So let's go ahead and dive into it. 


3:16  

First of all, can I just say very, very exciting news in my world. Two things happened. I made two investments in my business here very recently number one, I bought a new Remarkable tablet. I know this is a side tangent, but it wouldn't be an episode of my podcast if we didn't have a couple side tangents. I bought a Remarkable, one of those had digital notebooks that it's like a Kindle but for writing. Oh my gosh. It's like the best frickin thing ever. No, this episode is not sponsored by them. I'm just a little obsessed right now and I'm sure they have an affiliate program that I should look into at some point. Anyways, I'm very excited because my notes for the episode are on this thing. But I have been, oh my gosh, I've been like my whole world has been remarkablelized over the last three days. I downloaded off of Etsy, a template for a day planner and I have made everything digital. I have talked about my day planner on different podcast episodes. I have a YouTube video on it. I trashed the thing and I now have it all on here and it's wonderful. I don't know. There's nothing to do with the episode. Actually, I guess there is a connection with it is I don't know when it comes to day planning or creating notes there was always this idea in my head that I had to get it right, like I needed to find the right system and the right system is one that you use. So side note, that I guess is a real big tie and it's perfectionism thing that we always have to constantly be changing. 


4:42  

But here's the other exciting life update. I mean, everybody sound the alarm. Big, big update in the Sager house. I have officially converted to an Apple user. Well, truthfully, I've been an Apple user for years. I've had an iPhone. I remember when I converted back in 2010 to an iPhone, and I've had an Apple Watch which I haven't worn in the last three months because it broke, and I'm enjoying the watch free life. But the big news is, I just purchased my very first MacBook Pro, which will be here hopefully sooner than later. But I'm excited to test out video output and doing different things in this online space on a Mac. Okay, those are your random life updates of things that you didn't really care about but now you can't unlearn. You're welcome. But also can we just say, talk about perfectionism. I am the opposite of that on the show with my random tangents. My word flubs. Yesterday, somebody messaged me that they loved, they knew we were soulmates because I used the phrase flubby flub on a podcast which I don't remember ever saying that, but I fully trust that I did. I hope that every week when you pop me into your earbuds, or tune me in your car, or if you're like me and you were hearing aids, and you stream me straight into your hearing aids, I hope that you feel like, one, you're chatting with a business mentor, you're chatting with a friend, a colleague, someone who gets how hard this growing an online business is, but also the intricacies of how difficult it is to grow a public personal brand. It is a weird world that you and I live in. And I hope that when you come around to this show, it's like a breath of fresh air that it doesn't have to be so serious or so in your face, marketing, marketing and marketing all the time. Building a business can be fun. It actually can be fun. You can be your weird, quirky self, if that's your jam. It can be a fun thing. We don't have to take ourselves so seriously, but we really can do some seriously amazing work. That's what my whole mission about. 


6:56  

Let's dive into this idea of perfectionism. This came up recently, if you've been following along, you know, I just launched my program. My group coaching program, Speak up to Level up. Side note, doors will open again this September so you can get on the waitlist, heathersager.com/join. You can get on that waitlist for more details. But I'm actually completely retooling the program. This is just in. I haven't announced anywhere, but I'm actually renaming the program. So when it releases in September, it's all new curriculum under a new name. Sidenote, for my member's listening, y'all are gonna help me rename it. That'll become inherent real soon. But we were doing the onboarding calls for the program and I walked new members through the traps that I see most often happen when people start playing in the land of speaking, whether that's getting more vocal online, getting more present online showing up for Instagram stories, starting to pitch themselves on podcasts or actually going out and speaking on stages. There's always four traps people fall into and specifically what happens is, people start out strong. They have these really big aspirations of what they want to do. But then what happens is the pack gets separated by these four traps, and some people just completely fall off and never made progress, and that's the story of how many of us approach a lot of new things in our lives and businesses. We start up strong with something and then we fall off the bandwagon and it takes a big epic event to get back on or we never do. It isn't that you're a bad human, it isn't that we're terrible, or we can't stick to things. It's just that these things happen. There are natural tendencies that happen anytime you adopt something new. 


So if you're growing your business, maybe building your email list is a new thing for you or being consistent with that, or showing up live, or maybe there's something else that you're doing in your business that you're struggling making progress with. Most likely one of these four traps are at play, and one of those traps is the perfection trap. And this was something that really resonated with the new members inside the program and why I wanted to record a whole episode around this because the way that I think about perfectionism I think is a little bit different. 


9:13  

You know, we all think about perfectionism is this idea. Let's get real here. If we can show up perfect, if we can get our words right, if we can get our messaging dialed in, if we can just get the right structure for a sales email, or if only we knew we had the perfect recipe for when and how to post on Instagram. If, if, if we imagined all these gifts that if we had the perfect way, the right way, then fill in the blank, then the clients will start coming, then people will finally understand me, then we'll finally have consistent revenue coming in, then I'll finally be able to take weekends off. If something if we're perfect in this one specific area, if we can just get it right then, in goes the list of all the things we think that will make possible. But what does that do for us? 


10:14  

Well, what it leads to is we think that there is a perfect way or a quote-unquote right way to do things so we turn our attention away from action and into a search party. We go on the hunt for that one right way or for that best way. And what happens in that is, when you direct your mind with a question, your mind will answer it. So if you're searching for that one way, that's where you're going to put all of your time and energy on which is not taking action. I have to tell you this, you already know that messy action is required in your business, but because of our need to get things right, because of that underlining need to get it done the right way, we are unwilling to take the action until we at least find the right way so we're going towards that direction. Does that resonate with you? Do you ever wear that badge of, yeah, I'm fine, getting my hands dirty. I'm fine taking action, I'm fine learning how to do that as long as it's the right way and I don't waste my time, as long as I'm not spinning my wheels, as long as I can actually see some some return on my effort, we're fine getting messy and making mistakes as long as it's safe and secure and predictable. So is it really that we're okay taking messy action? Or is it that we say that because it keeps us in the search mode of finding the right way? 


11:43  

I don't know if that's true for you but I have a feeling that resonates based on the conversations I've been having over the last few weeks. So what happens is when we adopt this, there is a right way or a best way mindset, it allows us to procrastinate. It allows us to judge ourself and others. It means that we spend far more time planning, refining, searching, getting it right so that when we put it out in the world, then others won't criticize it, or then we can actually get results, then we can actually do the thing that we want to do. But let me ask you a question. The other for has something that you've been working on. If something you've been working on for quite a while that you still have not released to the world yet. Maybe it's an idea. Maybe actually, it's your business. Maybe it's this idea for a talk or you wanted to go live on Instagram, or you have this idea for a new kind of newsletter you want to do. Maybe you have this idea for a new kind of revenue model you want to try in your business, maybe it's a new workshop or a new course or whatever that comes to mind. Why is it that you haven't taken action and released in the world yet? And I'm sure you have an answer for that. There's these all these things. There's these things that have to get done. There's all these things that have to get done first. Well, the question is, is that true? Do all those things have to happen before you release it? Or are those tasks that you have put in front of you trying to make it safer, more predictable, more secure on the outcome?


13:20  

I don't know what's in front of you. I don't know what that idea is. But I do know that the chances are that a lot of things that you have on that list, I have two. Well, I have to get my messaging down? Oh, well, before I can come on podcast, we'll have to have a website. Why would I even do that? I don't even have a lead magnet yet. Well, before I get a lead magnet, I really have to dial in my program. Well, before I create a program, I have to get paying clients. But before I get paying clients, I have to have a website. Oh, ship back there. It's circular. We think that we have to have something in order for the next thing to be possible. But is that true? I don't know the answer to that. But I encourage you to start exploring it to figure out how are you in pursuit of perfectionism or are you really embracing the idea of progress?


14:11  

It's a very common, Instagram quotable, very pretty square that we can share. Progress over perfection. Everybody talks about it. Any life coach, business coach, any coach, we all talk about progress over perfection, to the point where it's true, right? But we also roll our eyes a little bit at it. I don't know about you, but I've always been a high achiever. And I would imagine if you're hanging around my world, you resonate with that. High achiever, you've either worked really hard to get things or maybe you've had talents where a lot of things have actually come pretty natural for you, whatever that looks like. What's interesting is when we venture into something new and it's not easy, we're not succeeding out of the gate, it can feel a little frickin annoying. And if that's you, it's totally fine. What a gift and an opportunity to grow. Oh, if you haven't experienced the intentional growth that happens when you do things that are messy and are terrible, like a great example, if you're trying to figure out your lane on Instagram, and you are posting, you don't know what to post, you're just trying stuff, you're trying to reels, you're trying to post, you're trying lives, you're trying and then they change things. And it's like, wait, there's no IGTV anymore. What else should we do? Like, is this a reel? Is this a video? It's all these things. This is messy progress. 


15:31  

I think this idea that you have to have a perfect strategy for Instagram, like that is a mythical unicorn. The same thing, let's bring it back into speaking which is the unique point that I want to make. If you were to show up on stage, and technically do every thing right, you will flop. And here's why. I want you to think about this. Have you ever watched someone do something a little too perfect. If they say just the right things, they have their hair styled in just the right way, they have that perfectly put together yet seemingly effortless accessorized outfit. They're just really smooth. The words come out so clearly and it's like how they perform, maybe they're on a stage. It's like orchestrated and perfect and it's like they've done it a million times before, but there's something you can't put your finger on. It's just too slick. Do you know what I'm saying? When somebody shows up just too perfect, do you trust them? Chances are you said, nope. You have a level of skepticism. I talked about imperfection. You know I don't edit out any of those word flubs on these episodes. 


16:55  

When we see someone who shows up a little too perfect, even how I said that a little too perfect, it's because we have that skepticism about it. We don't like people who show up perfect because we know deep down that perfection does not exist. So therefore the red alarms in our brains and in our bodies are going, fake, fake, fake, fake, and we don't trust them, how we don't even like them because we know hands down there is no perfect.


17:29  

Now you might be thinking, well, isn't the perfect talk one that doesn't feel perfect? Isn't somebody who just effortlessly stands there and gets their stuff right? Let me tell you this little secret. Spoiler alert. Well, think about this. Have you ever witnessed a phenomenal speaker live? Maybe it was Brendon Burchard. He's one of the best. Maybe it was Mel Robbins, John Maxwell. He's a phenomenal speaker. Maybe it was Rachel Hollis. Whoever comes to mind for you? Jon Acuff, oh my gosh, he's a phenomenal speaker. There's all these different people that come to mind. Judy Haller, she's been on the show before. Kindra Hall, she's the author of Stories that Stick. Phil Jones, these are all speaker friends of mine that I hired back in my day of hiring speakers. They're all phenomenal on a stage. Have you ever seen a speaker really like, man, it seems so effortless. You know that it's coming seemingly off the cuff, but you know, they've done this a million times before and you just lean in. 


18:28  

Let me give you the secret. Their speeches are not technically perfect. They actually break the rules. I'm sure at some point, they messed up in actual words. They switched a sentence around, they forgot to share one part of the story. Something happen that if I were to sit down or anyone were to sit down and actually evaluate the sentence structure of their talks, if we would evaluate all the flow, technically speaking, they were not perfect. Even Brendon Burchard, one of the best speakers in the entire world, not perfect. And I know this because I've seen him live many times and I actually took notes because I said, wow, this is gonna be a really great case study. Because here's the thing, what they have going for them is full on authenticity and presence. You see if these people are able to show up and do these technically imperfect, but make you feel connected and excited and admire the work that they do, well, it can't be the perfection that worked because it wasn't there. There has to be something more. But in the absence of us knowing what that something is what we think is there as a perfect, right best way to do it. But friend, we have to let that go. 


19:48  

I want you to think for yourself right now if you were to sit down and say what is perfection look like for me. Like if I were to show up perfectly, what would that look like? And then ask yourself the question, but if you saw that, would you like it? Like if somebody showed up so perfect, so polished, so dialed in messaging, so onpoint, if they had that and they had every right lines, smooth, slick, would it work? Okay, little quick interruption with that with sweet little Levi who needed some help getting his Mickey Mouse Clubhouse back on the tablet. But back to you, thinking about that, would it work? Would you actually be like, yeah, I want to follow that. No, you would be like, man, I don't trust him. So think about this. Think about the opposite, right? Who are the people that you follow online that you were instantly pulled into, that you trust, you admire? You want to model yourself in your business after them. Who are those people? How do they show up? Do they show up perfectly? Nope. In fact, I was just listening to Jon Acuff's book that came out last year, by the way, I highly recommend. It's called Soundtracks. Very, very highly recommend an Audible like to the audio version, because oh my gosh, his voice. If you want to hear somebody have really incredible vocal expression, Jon Acuff is the guy to listen to, because he does a phenomenal job with his voice. Soundtracks, audio version, go get it. 


21:11  

Anyways, I was listening to one of the last chapters on that and he talked about how he keeps a file of typos from really large established brands in he's like, let me just clarify not because I'm in A-hole and I'm like, haha, you got a typo. No, he keeps that as a reminder of even the biggest badass brands in the world, they screw up. So it's okay for us to do that, too. Have you ever had one of your mentors where they sent an email and it said, hey, first name, and you're like, oh, cringe. Your team forgot to actually update that in your email service provider to the actual subscriber name. Or have you had somebody screw up, this has happened a lot lately on somebody that I follow. Their emails are going off on the wrong times. We'll get an email reminder for a call, like 17 hours after the call already happened or six hours, I don't know like, it's all over the map. And I giggle and laugh and some people and I want you to pay attention to you, some people would send the email and be like, um, your email is wrong, and point out every typo or error or everything under the sun, which that's fine. But I like to look at those emails and if it's important, right? I had one of my friends online who I follow. He's been on the show before. I remember I sent it for his freebie once and I was like, Oh, my gosh, I don't think he knows this. The link that was delivered in the email was actually going somewhere that wasn't what it had said and had been out for a while. And I'm like, how is it nobody have responded and told him? So I responded, I was like, Hey, not to be the jerk who points this out here but is this where you want to linking because it's actually going over here, and he was mortified because nobody told him. So you do need to give feedback. Sometimes it's helpful, right? Do it in a helpful way. 


22:58  

But what I want to make the point here is, it's when you see that happen, you said it's like man, look at them good shot. They're out there, they're messing up like it means that you can too. You don't need a whole this double standard that it's cool when you see other people being authentic and messing up, like good for them. But not for me, I have to be perfect. What is that business? No, if you're attracted to brands who, and I'm talking about, like, let's just be clear here. If you're screwing up all the time, ie. your emails are always wrong, or you're always having typos, or you're always late or whatever else, right? You don't want to be erring on the side of like sloppy. That's different than when I'm talking about here. What I'm talking about here is if you fudge a little bit here and there or you something happens during tack or you're recording a podcast and your kid walks in and you hear that little sweet little mama voice, which I'm sure you loved and combed over when that happened. If you can't hear it, go back and listen again.  


23:56  

Point is, right, it is those things are like character. It's like a really good leather chair. You wanted to have that worn in field and it just gets better over time. It's like the little things. If you were to dump a bucket of paint thinner on the chair, I mean, that would be or if you like constantly re-scratching it. Maybe this is a better analogy, if you had a cat that was constantly scratching the chair all the time, that wouldn't be that natural worn in effect. But how do you not like a little bit here and there a little bit give and take where it's overall you are quality in your work, these little wrinkles here and there. They're actually character that make you you and it's endearing and people love that. And when stuff does go wrong, let's say the tech breaks when you're on alive, or like me once the power went off when you're on stage or I don't know some other catastrophic things happen. If you're terrified of something big like that happening, what if we positioned it is how could that be the big biggest gift in the world. And I know you're like, what?


25:04  

Yes. If something crazy happens, like, last year, I was doing a webinar and my whole computer froze and I couldn't get out back in zoom. It took me five minutes on it. And I could have seen that as like, ah, damn, this was terrible. I could have freaked out. Thank goodness, I didn't because the whole time they could hear my audio. I kept quiet, I kept calm, I figured out the tech. I had some friends on there that kept people moving as I was just waiting. I updated them via text message, and I came back on and it was the most beautiful gift because my audience saw me perform under pressure. Because one of their biggest fears is going what happens if crap breaks, crap happens. And I can tell you, it's not an if. It's in a win. So for me to be able to model how to no big deal like this is annoying, but we can handle it, to model that for my audience on a real live webinar. I mean, money, quite literally money. I had very high conversion on that webinar, but which is always nice. But I want you to start thinking about what's actually how could those mistakes become connection points with your audience. 


26:12  

You know, the whole idea of the underdog, if you screw up on stage or somebody were to happen, people are going to be like for a second like uncomfortable and they go wish you're going to do and then they're going to be rooting for you. Because ultimately they're not there to be like, they want you to fail, they want you to win because if you win, meaning that you deliver epic content, it helps them. You see that? When you are able to perform at your best your audience is rooting for you because you are the person is going to help them be their best. It is a win-win. People are not there to see you fail. People are not there hoping that you screw up. They're actually they're hoping that you can deliver, and that deliver does not mean being perfect. That deliver means getting the message out of your head, out of your heart, so that you can inspire them and help them get through their crap. That's what this is all about. 


27:04  

So instead of perfectionism, instead of saying there's technically a way, a one right way to do things the best way, instead of trying to gleam onto this picture that you have in your brain, I want you to think in the realm of speaking. There's three things I want you to focus on instead. Number one, I want you to focus on being prepared. Being prepared. This does not mean having a script and having it so well memorized that you know exactly what to say because here's the thing, our brains like to screw with us. And that script, you're going to forget line three and then because of how you memorized it, if you scribbling line three, you will not remember line four, and then it's all a hot, freaking mess. 


27:46  

So what I want you to focus on is how can you be prepared? How can you be prepared? What does that look like? How can you understand the audience? How can you know your talking points? How can you have that outline dialed in? How can you practice and rehearse over and over and over again so you're so familiar with the content you trust yourself to deliver? Can you practice the points where you trip up? See the mistake a lot of people make as they practice the parts they know really well. And then like, oh yeah, and then the closing or oh, yeah, then the opening. Practice the parts where you get a little touch and go on really frickin weird, ie. on a webinar, practice the part where you start talking about the price. Otherwise, you do a whole weird, awkward thing that you're like trying to dance around it and your whole body language gets frickin weird. Don't do that. 


28:31  

Be prepared, practice your energy, practice your words. Preparation is also anticipating the stuff that might come up. Sidenote, if you're freaked out about tech breaking, I will link to the podcast episode where I teach you how to prepare for tech breaking. It is a real reality if you want to do a doomsday scenario and go like what if stuff happens? Well, instead of just doing it come up with the, what would I do in those moments. So we'll link to that podcast episode on here specifically to what to do when tech breaks. But preparation, whatever, I'm not gonna tell you the right way to prepare because my way of preparation is going to be different from you. Maybe you are a person who needs to write things out fully in a Google Doc and then say them out loud over and over again. Maybe you are a post-it note person, maybe you are a walking talk kind of person, maybe you're sitting meditation and think about it person, although I really would encourage you to practice words coming out of your brain because as you know, number one episode. I think it literally is episode number one on the show, how to articulate your thoughts so other people can understand you. We talked about, we'll link to that in the show notes too, by the way. We talk about how what we think and what we say don't always match up. And if you don't actually practice your thinking and speaking it's like an underdeveloped muscle that if it's not worked out, you can't trust your voice when you are live in the moment. So number one you got to prepare. 


29:58  

Number two, you have to be equipped. What I mean by that is you need to build your skills. So preparation is around the content, understanding the audience, thinking ahead of the stories, having your game plan, knowing what your talk is, but equipped, equipped is starting to think about things like, how do I have the skills to facilitate a conversation if you're doing a workshop? How do I ask better questions? What do I do when people don't have a question? What do I do if somebody goes off on a random tangent and I need to get control back of the room? What do I do? Here you go, this is more appropriate where the tech breaks. What do I do with the tech breaks? What do I do if the room has low energy? By the way, if you're giving virtual presentations, and you're a little like, Ah, how do I get engagement on virtual presentations. We have a podcast episode to how to get more engagement when you're presenting virtually. We'll link to that in the show notes as well. Look at me giving you like a whole playlist of stuff to work on today. 


30:56  

But the thing is, if you want to become a better speaker, if you want to fight that perfectionism, you need to put your brains attention somewhere. And that is to focus on being prepared and being equipped, which leads to our last area of focus which is connected. So number one, be prepared. Number two, be equipped. And number three, be connected. What I mean by that is we need to focus on our audience. I often say that if you're feeling nervous, if you're focused on getting it right, getting it perfect, you have your attention focused on the wrong areas, because quite frankly, you're being selfish. You're thinking about yourself and your own comfort which I know is opposite of what your intentions are. If you have a desire to share your message, sure, it's your message. But you have this pull, this call to share it in a bigger way because you know, you want to help other people, so you see how we have this conflict here. 


31:55  

We have this desire to help and serve other people yet. We have this need to be perfect. We have this fear of judgment, we have nerves, whatever that is. There is this conflict there because our attention is inward focus, but are, to get that, our attention is inward focused, but our intention is outward focused. I'm going to say that one more time. We're out of alignment because our attention is inward focused, ie. our nerves, what will people think about us, our own judgment, our own, I have to get it right, I have to get it perfect, what if I screw this up, man, I just don't want to screw up this opportunity in front of me. Our attention is inward, but our intention is outward. We want to help people we, want to inspire others, we want to make an impact. What we have to focus on is the connection. And the connection has been how do we pull our attention to our intentions which is to serve other people? How do we do that? Well, we need to start thinking about where's our audience? How might they be entering this conversation? Where they might be failing? Where might they be getting stuck? That annoying, overly used question, what keeps them up at night? It's true, what keeps them up at night? What are they concerned and worried about? When you place your attention towards your audience and start focusing on how you can connect with them, well, does it require you to be perfect to connect with other people? No.


33:30  

Perfection is an excuse that we all use because we're not quite sure what to do differently. I want you to start thinking what can I do differently to serve my audience and show up if that's your goal. Number one, be prepared. Number two, be equipped. Get the skills. Start thinking about the different scenarios that you can show up and have the confidence that you can handle it. Number three focused on the connection. How can you be there and truly speak to the hearts and minds and thoughts of your audience so you can help them take the next action. 


34:11  

To me these three things are what helps me put perfectionism to bed and sure. I'm just going to tell you hands down I still struggle with at times. But I've now adopted a mindset in my business to purposely not deliver A+ work. And I know this is a really common mindset, Brooke Castillo talks about it a lot. She says delivered B- work. I think it is her mantra. And I fully embrace that, in fact, I was having a conversation with a potential service provider this morning around an email sequence I want written and I think she thought I was a little cray-cray when I told her look, this whole sequence here, I want it to be C level quality. And she looked at me like, what, like why wouldn't you want A level quality? I said because the time it takes to write A-level is about the time that this email sequence will be expired in my business. My business changes every three to six months. So therefore, so does the email copy. Why would I put all of this time and energy and money behind something that has a shelf life. Our online businesses, what we create has a shelf life. 


35:16  

Let me tell you here. I'm on episode 145 of the podcasts that I'm recording right now. And I will tell you hands down, there is not a single episode on this show that is A plus work. That probably sounds like a really bad commercial for my own podcast right now that I'm saying that or maybe you're thinking like, whoa, a lot of them are really good. Here's the thing. I want them to speak to you. For when you tune in an episode I want you to be entertained, I want you to feel connected, I want you to feel like you're not alone, I want you to laugh, I want you to be inspired. I hope that sometimes I talk about things are a little hard and they make you a little look cry a little bit. Sometimes we go deep, sometimes we go light, but we always go practical. That is my connected. That is my purpose. That is why I'm here. 


36:05  

So you'll notice, I word flub, I don't get it right, I go off on random tangents. It's not always perfect. Actually, it's never. It's quite literally is never perfect and that's the beautiful thing. I want to model for you that it's okay to do the same. It's also true that, sure, I could prepare a lot more. I could go back and technically create a better structure. There are so many freaking things and if I wanted to come up with a list of things that I can do my business to get this thing more perfect, great. But also, there are other things to do in the business that need my attention. There's also other little tiny humans in the next room and downstairs that need my attention. There's always that pull. 


36:49  

So if you weren't putting all of your attention and energy on creating this one area of your business and perfection, you will not grow, quite literally, like you will not grow, your business will not grow. There's so many things that are just, you are limiting your own capacity. So let this be your moment where you say I am done being perfect. I'm done, well, I've never been perfect, I'm done striving for perfection. I'm committed to taking messy action. And when I do, I'm going to focus on being prepared, I'm going to focus on equipping myself with skills to show up so that I have the competence to do it, that I have the courage to show up, and I'm going to focus on connection. I'm going to place my attention on my audience. And when I do that, I can actually make the impact that I'm here to make. 


37:40  

That is my hope for you that it's my intention each and every single week, and I hope this episode found you at just the right moment when you needed to hear it. And hey, if you were inspired by this message, if you're like yeah, let's pray each other. Thank you for kicking me in the tush quite a bit. And if you know that a friend could use it too, you know this online space, it can feel very large, but it's also very small and we're in it together. I think if each of us had the courage to share a message a little bit more, we would have a much bigger, positive ripple effect on the world. So would you please do me a solid? Could you do one or two things? Either leave a review on the podcast, it would mean the world to me, especially just those little couple sentences to describe what you love most about the show. And if you're so inspired, the second thing that you can do is take a screenshot and share on Instagram and tag me @theheathersager. Let me know that you heard today and share it with your audience. Tell them why they too. Pass it forward. Be the leader for your crew. Why they too need to let go of this need to be perfect because newsflash, none of us are so how about we all release it together? All right, friends, I can't wait to see you and hear you and talk to you, whatever. I don't know. Let's land the plane. We'll see you next week. Bye, friend.