The Heather Sager Show

How to Nail Your First (or Next) Podcast Interview

July 25, 2022 Heather Sager Episode 159
The Heather Sager Show
How to Nail Your First (or Next) Podcast Interview
Show Notes Transcript

Wooooo! You landed a podcast interview—congratulations! Whether this is your first podcast appearance or your 20th, you're probably wondering what you can do to maximize your ‘onstage’ moment and ensure you sound good in the interview! 

Get ready for this masterclass of an episode! I’m sharing EXACTLY what to do before, during, and after every podcast interview to fully leverage this opportunity for your business. This one is SO good, we created a PDF guide so don’t worry about taking ferocious notes– we got you covered with a checklist that you can use over and over again.

Grab the guide on this link right HERE.

And grab the show notes and full episode transcript here.
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http://heathersager.com/blog/159

Elevate your speaking skills →  www.heathersager.com

Make your onstage moments grow your business 👉19 Magnetic Phrases to say on stages, podcasts & live video to send your ideal customer running to your opt-in 👈Grab this actionable, fill-in-the-blank style guide with swipe worthy examples to attract leads like a magnet (without sounding scripted or schmucky). 

>> CONNECT WITH HEATHER ON INSTAGRAM @theheathersager for daily tips and inspiration. 

Well, hey, friend, welcome back to another episode. I am back from what felt like the longest vacation ever. And my goodness, am I so happy to be back. I officially unplugged from all of the things for, that was supposed to be two weeks really turned into three and a half-ish, the unintentional vacatio. If you've been following along on the show, you know that I batched a few episodes before we left town and the week before we went on vacation, I took the week off not intentionally. We had some issues with kids getting injured, child care falling through. We essentially just started vacation early, you know without the sunshine and all the vibes but it was wonderful. And I hadn't intended on doing this next thing before leaving but when we landed in Maui, that's where we went for the first leg of our vacation. We landed in Maui, I needed to finish up podcast show notes for my team and I was doing so in a grocery store parking lot. We had some time to kill before we could check into our Airbnb. And I made the decision in that moment, I am deleting all of the apps and it was wonderful. It was so freakin wonderful. I can't tell you. I mean go back to two weeks ago, the episode where I talked about, three weeks ago? It was three weeks ago where I talked about the power of unplugging and maybe it's time to do a little bit of a break. Yeah, I just highly recommend it. Anyways, I won't spend any more time on that but I'm just, I feel refreshed, I feel excited and my freaking goodness, when this episode comes out, y'all I have a big thing to tell you that I have been sitting on now for months. I hate it when people drop a super secret announcement. They're like I can't tell you but I'm so excited. I hate it when they do that but now I understand why people do it. I am just so freaking excited. Save the date, August 8, I'll be dropping a pretty big bomb on you in the best way. I hope that you get ready to celebrate with me. August 8, big announcement is coming. Tune into the podcast on that Monday. I'll be going live on my Instagram. So many things very, very big exciting changes and updates are happening, and I can't wait to tell you I'm sorry. I'm sorry I did that. I did not intend to do that when I picked up the microphone this episode to like drop that secrecy bomb but here I am, I just can't hold it anymore. I guess I've just been pent up for too long in the sunshine on vacation that I have to like do all the rambles on you. 


4:53  

But let's dive into what this podcast today is actually about because I cannot believe If I haven't recorded this episode yet, and what I mean by that, the topic, I mean, this is episode 159. In 159 episodes, I cannot believe that I haven't covered this before because it's so frickin necessary and where today's topic came from, we're talking about yay, you booked a podcast interview. Now what? Like, what do you do to maximize the moment, whether you're freaking out because you're like, I can't believe I said, yes. Somebody asked you, maybe you pitch, but you got yourself booked on, maybe it's your first podcast episode or this one feels more important than the others. You're here, you're probably wondering, okay, so what do I do next? Maybe if you're a longtime listener of the show, or somebody has recently recommended you to come up in my world, welcome, by the way. If you're here, and you're like, I've been doing podcast episodes before, is this really, do I need to tune in? And the answer is yes. Because I guarantee some of the things I talked about today that you've either forgotten to do, or you never knew that you should be in the first place and I am about to blow your freaking mind, friends. So yeah, I'm energetic. I'm a little bottle of crazy today and I cannot wait. 


6:13  

I've heard from many of you that you love my tutorial style, like training workshop-y style, podcast episode, so this is one of those. This is one that you're going to want to download on your phone, save, come back to, and friend, I'm gonna do this on a whim here. This one is so juicy, I think that you're going to want to have a like a PDF thing to go with it. Actually, I'm gonna simplify things. I'm gonna put together like a little Google doc situation or a PDF. I don't know, I'll figure that out here after I finished recording. We're flying by the seat of our pants today. But I know you're going to want this thing because typically, I only reserve what I'm about to teach you today, I only give resources and tools to my paying clients inside my program, but I know this is such an important topic, I want to give it to you too. So I'll either grab the PDF or I'll rebuild it in Google Docs for you. You're going to want the details from today to prep for every freaking guest podcast or other kind of interview that you do moving forward so that you can maximize those onstage moments, talk about why that's important in a moment. But if you want to grab that, two ways to grab it, you can, one, just go to wherever you're watching this or listening to it and go to the link where it says, grab the resource from this episode. Grab the link there, or you can just shoot me a message on Instagram @theheathersager. Shoot me a message and say, Hey, Heather, I'm listening to podcast episode 159. Can I grab that podcast guesting guide? Let me know I can send it to you either way, but I think this is going to be one of those episodes that you're really going to wish you took notes and most likely you're in the car driving or you're on a walk, or maybe you're on a run, maybe you're one of the people that I inspired to do 75 Hard, so you're doing all those things. So yeah, I had that resource for you if you want it because here's the thing. I know that you know, I know that you know, are you Friend's fan. I know that you know that they know that she knows that we know. Oh man, you're really going an extra Heather today. You're welcome in advance. If you're not a Friends fan, you have no idea what just happened. But let's just skim forward and keep going. 


8:19  

I know you know that podcasting is an exceptional way to get your message in front of more people. And if that's newer information to you, spoiler alert, podcasting is an incredible fricking way to share your message, share your story, share about yourself, connect with more people, whether that's your ideal customer, your ideal client, your ideal audience you want to work with, or even just on a broader scale of just getting the practice getting in front of people. Podcasting is so freakin incredible for that. So if you're listening to this episode, hopefully, you're here because you've booked a podcast or you're thinking about booking a podcast. But let me talk about a couple of meta myths from it. 


9:02  

So number one, visibility. What I love about podcasts the most is traditionally speaking podcast or more long form content. Let me tell you why that's important. In a world where we are being our brains are being retrained to consume information in tiny tidbits, 15 second Instagram reels and actually the ones that perform well are supposedly the six to seven ones, like how can you communicate a fricking message in six to seven seconds? I mean, I studied advertising in college and I still frickin suck at that. It is really, really hard to not just capture the message, but get your personality and connect with your people. I mean, have the heart. It's just so hard to do in these really short form bites. 


9:50  

Now we think about other things like video of going live or even speaking on stages which, you know, I friggin love that. That's what I teach. I think that's a great way for you to build your brand. It's getting on stages, showing your credibility, your authority, educating, giving people a taste of what they could get if they work with you. But the thing is sometimes stages and a lot of times video, freak people the 'F' out. So one of the reasons I love podcasting so much is because it removes one of the biggest barriers that I see entrepreneurs have when it comes to sharing their message, and that it's, it gets rid of the piece where you're all freaked out around what do I do with my hands, or I don't look good on camera, or I'm still trying to lose 10 pounds, or I didn't put on makeup today or hell, I didn't shower today. Whatever the excuse is I get that video can be intimidating. And I'm not going to try to convince you to do anything differently in this episode. I make that case in a lot of other episodes. But today, I'm going to say, it's cool. You do not have to be on video for you to be more visible in your business. Yes, I just said that. You do not have to be on video to get more visibility towards your business. Podcasting, which is an audio thing that you and I are doing right now, unless you're watching the video of this. Yes, there's a video. You can go to the show notes. Click on where you're watching this video if you want to watch, like crazy hand gestures and my very animated faces but you don't have to. The thing about podcasts is it's audio and it's long form content audio. 


11:26  

I want you to gut check this for a second. If you're listening to this show, I can only bet that you've listened to other episodes or other other podcasts, more specifically, I guarantee, frickin guarantee, message me if you don't have an example of this, but I guarantee that you can think of a very specific moment in time in the last 12 months where you were listening to someone's podcast, mine or someone else's, and you remember the exact same exact thing they were talking about in a very exact location. I guarantee you can, got one come to mind for me. I have a bajillion of them. I used to have this walk, this loop, I would do by my house when I was on maternity leave with my second baby. A couple like six weeks in, we started walking every day and that's where I got my heart not school of entrepreneurship in the online space. I was listening to Amy Porterfield every single day, branching out to some other podcasts and I remember very specific things. I remember Amy Porterfield interviewing Neil Patel on SEO. I remember the exact crosswalk. I was going over of the excerpt of that interview. I remember when Amy interviewed Jenna Kutcher in one of those interviews. I remember when Amy interviewed her number two, her integrator. I remember when I remember the corner I was walking over and some of these things like very, very vividly. And it's because, this is going to bring up some of my audiology background with my hearing history. I'm not gonna get nerdy science because I don't actually know what the science is but I know that there is science behind it. That there's something that happens. You know, okay, have you ever had this thing where you're doing something with your hands, or you're looking at something and you're trying to listen to someone else and you're just distracted and you can't really focus? It's because when you're visually looking at something and using your hands, it's taking your attention of your brain in different place. But there's something about an audio track or that audio consuming of information that it can kind of be on background, but still be working for you. You don't really have to overthink it. So for me, one of the reasons I love audio so much, whether it's audiobooks or audio podcasts, it's wonderful because you can do something at the same time, so whether that's driving, or walking, or doing the dishes or cooking. I do all those things when I listen to podcast. And you don't have to be so frickin focused on consuming everything to get the value of the message. 


13:56  

Now, how does this relate to you? Well, when you become a guest on other people's podcasts, what that means is your words, your answers, your stories, your message becomes that audio track for people when they're doing the dishes, or vacuuming, or going on a walk, or doing a workout, or on a drive or, whatever, wherever or whatever they're doing. You become that audio track. And the crazy amazing part about it is it's not a very short little thing. It's very intimate podcast interviews, podcast conversations, even the ones that are 20 minutes, for the love of cheese, like 20 minutes is a freaking long time to give something your attention. So congratulations for booking a podcast interview or being on the cusp of doing so because you are just right at the cusp of something magical, where you're going to have this incredible opportunity to have an audience for an extended time period. And that audience, this could be a few people, it could be a few dozen people, it could be hundreds or 1000s or more. But even if it were just five people that listen to that piece, that's incredible, five people to stick with you on your message. Be that five turns into 50, that 50 turns into 500, and then 5000. The more experienced you get on podcasts, the bigger the shows you can book. So just as a side note, if you didn't book Amy Porterfield podcast, or a Gold Digger or another one that's big on your list, the School of Greatness. If you're like, ugh, I haven't booked one of those yet. Me, too, sis. You can't go out of the gate, booking those shows, like you need to, you need to book some of those smaller shows. But what will happen, the beautiful part around the podcasts that you're most likely booking is they're most likely very small, but very engaged audiences. And very small, engaged audiences who open up their ears for you for extended time periods, those can stick with you. That's how you can grow your credibility because hey, look at you you've been on shows your authority, hey, look at you, you're on a stage talking about your expertise and your audience. Hey, look at you converting those audience members into leads on your email list. That is the power of podcasting. 


16:23  

Now I know podcasting can be an exciting thing, but also it can be intimidating. The question is, how do I find shows to get on? How do I pitch them like all those things, if you want to learn more about podcast pitching, and how to be more intentional with your visibility, I'm going to put a link to a playlist for some podcast visibility episodes, I have quite a few episodes around strategic visibility, and specifically podcast pitching. So we're going to link to those in the show notes for you so that once you get this confidence and you get going, you can scale by getting on more shows. 


16:56  

And hey, by the way, if you're figuring like, hey, Heather, I still don't really know what my message is, or when I show up behind a microphone, even if it's not a camera, my words can't seem to catch up with my brain, you're not feeling quite coherent, or you're feeling a little fumbling and you don't feel like you're showcasing the caliber or the quality of your content, if that's you, friend, we need to have a conversation of helping you effectively become a really magnetic speaker. You have to have confidence in your voice, you have to be competent when you're speaking, you have to string together sentences that not just make sense, but they are inspiring for your audience. Now, I'm not saying you have to talk exactly like me, you don't have to talk anything like me, you got to talk like you but you have to talk like the most magnetic charismatic version of you. And if you want help with that, coming up this fall, I'm going to be bringing back The Speaking Workshops, where I'm going to teach you how to level up your speaking skills and be more intentional and effective with your message when you are showing up speaking on stages, whether that's live stages, conference stages, podcast stages, guest speaking stages, or your own stages. You want to make sure that you're showing up potentially with a good message, but you look and sound like an authority, because spoiler alert, that's the only way that people are actually going to buy from you, right? It's one thing for them to swoop in and get a freebie from you, but to invest in you and your programs, they have to believe that you are the person, and the reality is people only buy from people that they view as a trusted authority, somebody credible so we have to make sure we work on that. So just put that in your mind, I'll tell you more about it in the coming weeks. It's not happening until September, but The Speaker Workshops are coming. If you're listening to this later in the year and you've missed the workshops, head over to the show notes, we'll tell you about the next turn the event is coming up so that you do not wait another moment to sounding like a rambly fuddy duddy on these interviews. We want you to sound like wicked smart because you are.


18:51  

Okay let's get into it. I want to talk about, you booked the podcast interview. Part of you is probably thinking like oh my gosh, how do I prep like now what I just have to show up, deliver? What am I delivering? What am I doing? I have three main areas I want to talk about today. We're going to talk about before the interview, prepping. We're going to talk about during the interview a few things I want you to keep in mind, and then we're also going to talk about after the interview. What should you keep in mind? This is not an exhaustive list of everything you do. We go over that in detail inside my signature program. But this is really going to get you started so that you are not wasting your time or have missing out on opportunities. If you're on a stage and yes, I call podcast stages. A stage is simply a platform to share your message. If you're speaking on a podcast stage that is an opportunity for you to propel your business forward. Remember, you are the voice of your brand. You want to make sure that you sound good and that even if you're, let's say speaking on a podcast that has nothing to do with your business, it's still you as a personal brand. So let's make sure that you are leveraging it to your best ability. So prepping for an interview. 


20:03  

So congratulations, you've booked a podcast, now what? there's a couple things that I want you to keep in mind. So number one, you're going to need to have some assets available for the podcast host. Let's make their life easy, and make it easy for them to be professional to promote the episode and all those things. So number one, you definitely need to ensure that you have a speaking bio, like a little bio, little about me paragraph. Make sure that this is written in third person. This is a really weird, very specific things. But y'all, do not send people bios written in "I." I am a speaking coach and I've been doing this. You know what happens, you just put all this work on the podcast hosts where they have to switch it, because they're the one promoting it so therefore they are the eye, not you. So you always need to write your bios in third person. Make it short, make it sweet, do not get overly complicated. If you need some help around, like what would I do for that. Go to your favorite person's website and look on their speaking page and see how they write their bio. There you go, like make your life easy. You need to have a short synced bio, and you need to have a headshot. So think about professional photos, if you don't have professional photos, just nice ones. You smiling, looking at the camera, make it look great but that's the basic two things you're going to need. I also recommend that you have it available in your bio or with your bio, all the direct links that they're going to need to be able to promote you, your business, your interview. So that would be a link to your website, a link to your freebie or quiz, if you're going to be talking about it, a link to your social media. So have your Instagram, your LinkedIn, your Facebook, whichever ones that you actually use, you want to have that have that all ready to go. So it's simple. Now there's a high chance that you already had to submit these things. A lot of podcast hosts these days have a form that when you book the interview, you have to submit these things in advance. But if you haven't yet done that, you definitely need to have these things together, I highly recommend that you save these things on like a Google Drive that you can just reuse over and over again. So that way, you're not having to find it every single time just create yourself a little media folder, on your Google Drive or on your desktop or on your Dropbox, whatever you use, make it easy for you to find this for the future so that you don't have that lame excuse of, I don't have those things I can't apply for the speaking gig. Yes, you can. Do it one time and be done with it. Okay, so that's number one. 


22:41  

Number two, you need to put together some talking points friend, and do not give me the excuse of I don't know what to talk about. When you book the interview, you should have a conversation with the host or there should have been some kind of back and forth, or you should have said like, here's kind of what I want to talk about. It's not like you're just randomly toggling it in book you without any context around what you do. So there needs to be some kind of topic, whether that comes from the host, or that comes from you. If you haven't gotten it from the host, take initiative and choose what's the topic, run that by the host but you need to have some talking points together. 


23:15  

So what I mean by this is, let's say a friend says, Hey, Heather, can you come on our show? You know, our audience is really, really intimidated of being on camera. That's a thing that freaks people out. People always want to know why you're so confident camera, you teach people how to speak on stages. Can you come talk to my audience about that? Awesome. I don't go on that podcast just randomly talking about that. There are some very specific talking points that I cover what I want to talk about speaking on camera. I'm not going to give you a formula for this. I don't want you to overly complicate it, because that's where perfectionism comes in. And then you'll be like, is my messaging right? Is it perfect? Don't worry about perfect messaging for this. What we just want to do is get into practice and being prepared, be intentional. So even if this is as simple as you writing down, what are some tips I can give them? Think about, what are what are some places people get tripped up? What are some examples of people rocking it with the thing that you talking about? Just step back for a second, think broad strokes? Somebody who's new to your topic, what would they need to know, what do they want to know, what are the frequently asked questions? and then just jot down three to five bullet points for yourself. You can choose to share those with the host as questions or talking points. That's up to you. But really, the talking points are for you to have that preparation to bring confidence of going alright, even if crap hits the fan, I have an idea of what I want to cover. It's just going to be prompts for you so that you feel confident of showing up as someone who's intentional versus of you going like huh deer in headlights, then you're thinking on your feet. So number two, you really need to ensure that you have some talking points. They don't have to be super detailed but it least have a game plan around what are broad strokes, things that you want to talk about.


25:04  

Number three, this one is really, really, really big, friends. I want you to know your call to action and practice it. What do I mean by this? All right, so most people get on a podcast interview, they think they're going to talk about a topic, then they get to the awkward place at the end, where they're like, Heather, tell us more where people can learn more about you or connect with you. And then people run into this, meh of like, I'm on Facebook, I have a free group, I have a podcast, I'm on Instagram, DM me here, I have a new guide and a quiz. And this fall, I'm doing a workshop series. And it's like, here's everything under the planet. That is not effective because now what you're doing to the audience is going like i resonated with you. The only thing they're thinking is like, where do I go for more, and if you send them more to one place, it's decision crap zone, like they're not going to do it. So what you have to focus on is you need to get really clear if you're one call to action, maybe two, maybe two, but only, only, if you have really mastered how to do a CTA. And what I mean by this is you have to be fluent in the words that fall out of your mouth so you did not sound awkward. You know exactly what I'm talking about, the awkward thing, when you're like to pitch my freebie, what do I say here? I don't want to be weird. And then you're like, I have a thing and then you get weird and forget to say the URL or something else worse.


26:31  

So here's the thing, you need to get really, really confident and competent of just rattling off your call to action. I don't just mean, go here to get my free guide. I mean, you got to give them a reason to go get your frickin free guide. So I'm not going to get into that on this episode, because we have so many other amazing things to cover. But I am going to tell you that if you have not yet downloaded my 19 magnetic phrases, you need to go right into it right now, heathersager.com/magnet. We'll link in the show notes. I legit give you the script on what to say, for that magnetic call to action piece. Go get it. There is no excuses. It is exactly what to say to get people running to your email list from these opportunities. So do not do that thing, I've been like, I'm just gonna wing it. No, don't do that. Do not do that until you have the competence of knowing how do i seamlessly get people into my freebie, my lead magnet, my whatever that is that you have, please, please, please don't do that. Because this is where, it doesn't matter how good you are in the interview, if you do not know how to seamlessly non schmuckatelli, non awkward family rambly convert people onto your email list, what the heck is all of this visibility work for? Is it just stroking your ego? Are you just trying to feel confident or you're trying to feel popular? No friend, we are here to grow our businesses. Now does that mean every time that you speak on a podcast you need to be like, whoa, let me count up my leads. Please don't do that because you will be highly disappointed because it is a slow growth process, slow growth process and podcasts are evergreen. They're gonna live on forever and ever so it might take a while for those things to come in. But first, let me tell you, oh my goodness, getting on the podcast, talking about the things and practicing the CTA, what a wonderful practice. 


28:33  

Two weeks ago, I made the case and I told you how I do not recommend you batch, your podcast or via video at certain aspects of your business. I'm going to re emphasize something that I said there. The one of the biggest reasons for that is because you have to get the repetition of the practice. This is the case here too, so practice your CTAs. But just know when you get on podcast, you're going to practice because you're gonna be all awkward and bumbling friend, like just embrace it, just accept it and allow yourself to get better, so that's what you're gonna do. I want you to practice your CTAs. I highly, highly, highly recommend that your primary CTA is some value added resource to get you on your email list. However, I'm going to tell you right now, if you're listening going, but I don't have a good lead magnet or it's not done yet or it's outdated, or my website is not up or whatever, whatever whatever, whatever, whatever, excuse that you have. If you have one, not an excuse, you still need to have a CTA. So that could be something as simple as shoot me a DM on Instagram and I'll send you my favorite script for blah, blah, blah, or send me a DM, send me the word blank on Instagram, and I'll send you my link to my favorite blog post. You can come up with a variation. Sure it might not be on your email list, but at least you can start a conversation. As an entrepreneur and we need to stop making excuses for why we can't build our audience and get frickin scrappy and do it anyways. Alright, so I want you to practice your CTA start thinking about it. But that's really, really important. 


29:57  

Now number four, this one might be surprising for you. But I want you before you go live on that interview, I want you to clean up your doormat online. And what I mean by that is I want you to clean up your social media profile, whatever your main one is. So let's say I told you before, I only have one CTA. Your exception to that is if you want to engage with people on a platform. So for example, for me, I have one main CTA so I always recommend a either by workshops, or a lead magnet. It just depends on whether or not I'm in launch mode so there's always a specific opt in that I am promoting. And then I say something like, and if you want to chat, I'd love to hear what resonate with this episode. I'd love to chat with you about that resource. I'd love to some kind of like engagement thing. I send them to my Instagram, that is my primary social media platform so that was the CTA. So now thinking about this, number four for your prep, clean up your social media. So what I mean by that is make sure that your social media, like bio, photo, all those things, make sure that it is updated and current. So for example, let's say you're new in the online space, and you haven't really been using Instagram, but you're talking about Instagram at the end. In the interview, if you go to your Instagram, there's a picture of your cat and the last five posts are you and your kids, but you just talked about the psychology of selling for 60 minutes. It does not compute. It's going to create this like confusion for your ideal audience. 


31:37  

So what I want you to think about, do not freak out and be like, oh, I gotta redo everything. No, what I want you to do is do this activity at my old company when we were doing customer service training for doctors. One of the activities we do is like, imagine that I just pulled up to your private practice, I got out of my car and I'm walking through your parking lot through your front doors and through your practice. I want you to walk with me with fresh eyes like you're a brand new person coming through this. What do you see? What's the experience for someone who's never met you before? I want you to do a version of this with your social media, or your website, or whatever you show up online. Just do a little like Google Drive by to say, is it refreshed? If somebody were coming here on my Facebook page after hearing about me or my Instagram page, this is reflect the quality of what I'm doing. And if it's not quite up to snuff, I want you to say what is the simplest fastest thing I can do to make it fine. Do not go down the rabbit hole of trying to make everything perfect and creating a whole to do list for yourself. But what are like simplest thing, set a timer and say okay, I'm gonna geta 30 minute facelift for my social or 30 minute facelift for whatever. Just clean it up. 


32:52  

Now, if you are a little bit more pro a little bit more advanced and you're ready for the next level, might I recommend that you go even further and say if you know when a podcast episode is airing, you might go like, how do I optimize my social media posts around that time to be really on par? But that's extra. Don't worry about that so much. Yeah, those little bonus, steps? Okay, so now that we have our assets together our photo, our bio, we have our talking points. We've really thought through our call to actions and made sure that our doormats, whatever we're showing up online, they look good, they match, right now what we're going to do is get to the interview itself. 


33:29  

So during the interview, here are a few pro tips to make sure that you sound confident or not freaking out like you sound like the pro that you are because you are a pro, right? We want to make sure that you sound intelligent, you sound confident, you sound competent. So a couple tips for you, I already mentioned before in number one, focus on one call to action. Do not do the end list. Sneaky side door option, you can always give them more links to have in the show notes, right, in the show notes you can reference that but you need to ensure that you're only talking about one call to action, maybe two if you're also doing that engagement thing with social. 


34:06  

So number one, during the episode, make sure that you are only focusing on one primary call to action. Number two, this is huge, friend. When you show up on someone else's podcast, I know I talked hard about this idea that podcasts are huge for growing the audience and be intentional, ensure that you're making a call to action worth it to really drive that traffic to grow, but hear me loud and clear when I say this. When it comes to podcast recording time, I want you to throw all of that like try to meet the sales, get the lead, all of that needs to be checked at the gate when you board the plane for your podcast interview. Yes, I threw in the plane analogy right there. What I want you thinking about is when you show up to an interview, same thing when you show up on a stage, you need to trust that your talking points are good, you've already put the intention behind a call to action with your talking points, now, show up and serve. 


35:04  

This is about giving to that audience, giving to the show host making them look so good. Being so clear, and valuable, and high energy that you're just there as the best guest ever. Do not show up with the, what can I get? Can I promote my freebie? Can I get, can I, do not show up with that attitude. Because you'll repel that show host and you're going to make them put up a wall of like buffering you from their audience. So do not be schmucky, do not be like how do I get the leads? Yes, you need to boldly talk about those things and hopefully the show hosts, they usually serve you up to talk about your freebie thing. But I want you to be in the mindset of this is about their audience, their people so don't be selfish be of service. biggest, biggest, biggest piece of advice you do that you'll be great. 


35:55  

Number three, I want you to focus on be concise and you need to work on your filler words. I'm not going to sugarcoat this. I'm not going to try to pussyfoot around it. I'm pretty competent this a second time I've said that today on the show, please, second time today I've said it maybe not the episode. But I'm not going to like tell you that it's okay for you to use a bunch of filler words and sound like. I'm not going to be that person that tells you that as long as your content is good, you're fine. Here's the thing, if you're boring, they're going to turn it off. So I'm going to tell you right now, you don't need to be perfect. You don't need to be the most animated person. You don't even have to eliminate your fillers, but you do need to be working on it. You need to be aware of how you sound and be aware if you are struggling with fillers, that's okay. But what's not okay is for you to whine about it and say I need to do something about it but never do. 


36:47  

So here's the thing, if you're going on your first podcast interview, I'm gonna tell you right now, I'm kind of sneaking ahead with the bonus tip, you're going to do something that you're going to hate me for and then you're going to love me later. You're going to listen to that interview, and you're going to painstakingly notice all of those things with your voice, your filler words, when you ramble, when you don't. You're going to take notes back so that you can get better. But I'm going to tell you right now you're going to want to try to be concise. That's gonna be the goal. Be concise and limit your filler words. If you want some help with the filler words, we'll link to the podcast episode. I think it was like episode number four or 11. I can't remember, one of the earlier episodes I help you with filler words so if that is an active pain point for you do not have the excuse to not do the interview. Do the interview but listen to that podcast episodes first and work on it over the next couple weeks. 


37:38  

Number four tip for during the interview, I don't want you to forget about you know, I know this is business related and I know you want to pack a ton of value. But this is the time to bring in your personality. So bring in stories, have fun, laugh, make the host laugh, like it's okay to be quirky, you don't have to be perfect, but you need to be is you. So what I don't want you to do is try to like strip back and have the most polished, clean cut professional version of you. Bring you. Bring the you that talks to clients, the one that your clients love. Bring you, be feisty, be storytelling-y whatever you got to do, but that's what you want to bring to a podcast interview because those are the most entertaining. I mean, am I right? You're still listening to my show. I know that's one of the reasons like you get good content when you come here but you also kind of never know what's going to fly out of my mouth. I make it fun, right? And you don't have to be like me, but you do have to be exactly you. 


38:33  

So during the interview, recap. You're going to focus on one call to action, you're going to, two, you're going to make it about the audience. You're going to serve, not be selfish. Three, you're going to focus on being concise and working on limiting your filler words. Four, you're going to use your personality. You're gonna leverage it, you're gonna bring it to the party, you're gonna tell stories. 


38:53  

Okay, quickly post podcast interview. I want you to focus on two things, two things, we're gonna make it simple. Number one, be a gracious guest. Be a gracious guest. So number one think that. I would even recommend email to host after. Thank them. When that goes live, thank them again. Be very, very gracious. Be in front of the hosts face on the Instagram, whatever else. Thank them for their time. Don't be annoying, right? But be genuinely grateful and gracious for them open up their platform for you. That's number one. 


39:24  

Number two. When that episode goes live, share it, share it, share it, share it. And this is for two specific reasons. I want you to think about this. And the reason number one, I want you to share it because it's going to demonstrate to the hosts that hey, you gave me this shot. I'm gonna promote it to my people. I'm going to help spread the word. It's going to make you look really good for that host and that could turn into more opportunities so share it, right? But the other reason I want you to share it like gangbusters is because you want to show your audienc, hey, look at me. I'm on a podcast. I'm the kind of person people trust to put on a podcast. It is a credibility and authority amplifier. That's where the juice comes in. So here's the cool part. You can share it when it goes live but you also can tag that in a little folder to come back to three months from now, six months from now a year from now, you can promote that episode your audience all freaking day long, maybe not all day long but like down the road, you get it, so it has juice later, too. So don't forget, it's not just an opportunity for you to get in front of their audience. I actually think podcasts a lot of times where the juices, it's you showing your audience that you are a bookable podcast guest, and you most likely can book more podcast episodes just by showcasing that. 


40:45  

That's it. That's it. That's what I have for today around how to be a knockout podcast guest, how to get the most out of your podcast opportunity. We've talked about the value of being on podcast, why I think there's such an incredible tool for visibility in our business. We talked about the before, the during the after, if you want to see all these bad boys summarized, go to the show notes where you're watching on this. You can grab the link to get the resource page that we put together to summarize all these for you so that you can prep for your first or next podcast interview and knock it out of the frickin park. You have incredible expertise, you have a message to share. The question is, when you have the moment with a megaphone and a microphone in front of you, are you taking advantage of that moment? Are you sharing the right message to connect with your people to help serve them? And in the process are you growing your online business? Well, today's episode was to help you do just that. And I am so freaking honored to be your coach on this journey. So thanks for tuning in today. I hope you love this one. And if you did, as always please screenshot this episode, share it wherever you are listening, well, screenshot where you're listening. Post it to like Instagram would probably be the best place because then I could share it back to my audience. Give you a quick shout out. All right, friends. I'll be back next week with another episode. Have a good one. Talk to you soon.