5 Strategies to Supercharge Your Selling Skills

I see it all the time. Working with my private clients, talking with my students in my group coaching program, the conversations in my Instagram DMs…one of the biggest struggles in starting and growing a business is feeling confident in the most important part of the process —selling! 

Whether it’s selling your ideas, yourself or your offers, selling can feel uncomfortable. And if you feel icky about it, or think you’re not good at it, or simply the thought of selling your stuff makes you cringe (even though you KNOW it will help a lot of people), get ready for some SPICY HEATHER today to help you change your relationship with SALES.

The truth is selling is not as scary people make it out to be. I’ll share with you my five most compelling sales strategies that you can apply to your own sales process to take your selling skills to the next level and deliver results.

Enjoy listening to my weird analogies (seriously, this one is a bit off the rails) as you learn simple ways to seamlessly and confidently SELL.

In this episode, you’ll discover:

• The reason why most online business owners struggle to make money in their business
• Why we feel uncomfortable with the idea of selling and why we suck at it
• Why is getting on a sales call with your prospective clients (to some degree) a pivotal part of sales
• Consistency and repetition: the keys in driving sales success
• The top struggles of experts and entrepreneurs when it comes to selling 
• And the 5 strategies that you can do to strengthen your selling process

EPISODE  SHOW NOTES👇

https://heathersager.com/episode202/

Chapters

• 0:00 The Hint of Hustle Podcast
• 10:46 The Importance of Developing Sales Skills
• 18:50 The Power of One More
• 32:11 Showing Up and Selling Strategies
• 38:57 Selling as an Expert/Entrepreneur
• 46:55 Strategies for Strengthening Your Selling Process
• 57:06 Masterclass on Effective Sales Strategies
• 1:05:51 The Power of Speaking for Marketing

Transcript

Speaker 1: 0:00

So here's what I find Most business owners that are uncomfortable with selling or we'll just say it directly kind of suck at it. It's not their fault, they just haven't learned And most likely it's that who they learned from. They didn't really resonate with that selling style, but what I hear all the time from people is like, well, this is what I have to do to sell, and they cringe when making like saying things or using phrasing or lines or cringe sales scripts that just don't sound like them but they feel like that's what they have to do. I don't know if you resonate with any of that, but it's just selling doesn't have to be cringing, but it does. It is going to be uncomfortable if you haven't done it before.

Speaker 1: 1:00

This is the podcast for the entrepreneur who wants to make a big impact, who doesn't shy away from hard work but also wants to enjoy life along the way. Hi, i'm Heather Sager, former executive-turned-entrepreneur, and I've spent the last 20 years working with premium brands on sales, marketing and communication, and I've learned that when you become a magnet with your message, you only need a hint of hustle to achieve your goals. Get ready to be inspired and ignited each week with tangible strategies on sales and another episode. We are at show number. This is the Hint of Hustle Podcast. Let's go. I cannot believe it. It just still blows my mind that we have over 200 episodes here on the podcast. And again, i know I say this all the time, but I'm just I'm so grateful for you. I'm so freaking grateful for you And also this is going to sound very cheesy to start our day together, but I'm also really excited for you and your next chapter. I'm excited for me and my next chapter.

Speaker 1: 2:04

As you probably know, last week I dropped the bomb that I have been not really been secret about it, but I have kind of kept under wraps that I am pregnant with baby number three. Last week And I got a couple of messages from y'all that I teased that there was a really good story behind it. I promise I will share that here soon. But I really wanted to make sure that we had a series of podcast episodes that were tangible, that were helpful and are going to help you get better results in your business, because we are halfway through the year at this point more than halfway through the year And I don't know about you, but I definitely take my foot off the gas pedal very intentionally in the months of July and August For me. I have kids at home.

Speaker 1: 2:52

We're also in the middle of the move, so I am really going super light this summer, and I know that's really true for a lot of online business owners that I work. Many of them are parents or just looking for a pace change, and summertime is typically when the weather is beautiful and we want to go out and enjoy the life that we're building. A big reason of why we build these businesses is to give us that flexibility to live outside of the laptop, outside of our phones. So if you're in that season, cheers me too. If you want to follow along to my adventures in our new town, bend, oregon, which we'll be moving in a couple of weeks, be sure that we're connected on Instagram. I'd also love to hear what you're up to this summer.

Speaker 1: 3:36

Do you have anything fun and exciting planned? I don't know I'm that geek that likes to hear other people's plans. I'm a normal person in terms of. I don't necessarily love to sit down and go through somebody's vacation photos with them. I didn't think anybody actually likes that But I do love hearing the stories. I love this. Okay, this is something about me. I love talking about the future because we're all excited about the future. The future is our place where we get to dream, where we get to creative, we get to be creative, we get to think about anything as possible. So, whether that's your plans for the summer, your plans for your business, your plans for your health, your plans with your goals, i just think the more we talk about the future, the more we start acting. I think, more an integrity with that future. This is something. Okay, i'm going to go off and I'm going to tamage it here. I know we're going to get to sales That is what the focus of this episode is But I just feel very inspired to have this little chit chat with you.

Speaker 1: 4:40

During the pandemic, things were very hard for, i mean, pretty much everyone. But what was interesting is in our house specifically, my husband and I were talking kind of post pandemic around man. That was like heavy, that was like heavy survival. I mean there were a lot of beautiful things that came out for us for the pandemic, but there was one thing that we started noticing. We were bickering like tension was high. Kids were around all the time Again, very normal, that was experienced for most people. But when James and I my husband James when we were chatting about like getting back into a like quote unquote, normal groove again, one thing stood out very, very clearly that we had not noticed. You see, pre pandemic, James and I would go on walks all the time. When we would go on vacation We would like put the kids on bikes or in strollers, and when we walk we talk.

Speaker 1: 5:38

And James and I are both future oriented people. So in our entire relationship we've always dreamed about the future, dreamed about the possibility. That's how we ended up Fun side note to my side side side note When we were in our twenties we got a little druggy drug at Christmas time and chugging wine. We booked tickets, flights for to Europe, to go to Italy that spring for like three weeks and we had talked about it on our first date, but we had never had it, like we didn't have been years and years and years and we hadn't made it happen. So it just took a little liquid courage for that to happen.

Speaker 1: 6:17

Anyways, we always talk about our goals, our dreams, that future orientation, and that's always been a connection point for us. It always gives us something to lean into And it opens up the door for us to have constructive conversations around who we need to be to make that happen and what we need to be in each other. That future orientation really makes it easy to give another person feedback because it's for a purpose, it's not just nagging. So in the pandemic, we were not leaning into that future piece, we were just in bunker down survival mode and it impacted how we showed up and impacted our enthusiasm. It impacted our happiness, it impacted our satisfaction. We started complaining more, we started nitpicking more All these things kind of bogged down. So when we realized that and said, oh, we really need to start dreaming about the future, that is a big reason why we are now moving across the state to Bend is because those conversations came back into play in 2021. We've been dreaming about this move for two years.

Speaker 1: 7:20

But I bring this up today because I want you to be dreaming about your future And I think there's this normal kind of tone online. Sometimes when we start dreaming about our futures, it's instantly met by disappointment that we're not there yet. But, my friend, the whole point about the future is it's not here yet. Dreaming and planning and like getting excited about what's possible in the future, that is that pull for you to stand up one more time and keep going. It's the ability for you to say you know what? I've been in a rut lately and I don't want to be in a rut anymore. I want to do something differently with my health or with my habits, or with my relationships, or with my offers in my business, with where I'm spending my time, how I feel about things. When I open up my laptop, when you start dreaming about what you want, the future, it gives you permission to do a reset. You do not need a new year, a new month, a new quarter for you to come up with a new goal list. You just need to make the decision that today is the day that I choose differently.

Speaker 1: 8:30

Whoever needed to hear that today? clearly, that needed to come out of me. I want you to hear this loud and clear that if you're in a rut right now or you're right on the cusp of starting something new, maybe you're one of the people that have been following along with me these last few weeks and you're jumping into one of my favorite programs under the sun Business by Design. I've been yammering on for weeks. If you're listening to this show at the time it goes live on Thursday 12, 13, 14, 15, the 15th of June. It is the last day to register for Business by Design and swoop up my freaking, phenomenal bonus package this year. If you miss that window, it's cool too. Don't worry, there's still going to be great opportunity for you If you listen to this later in the year. Just keep an eye out. I'll be talking about it again next year when it comes out.

Speaker 1: 9:17

The point I want to make here is start thinking about your future more. Your future is the place where possibility and so much power lives. I think the more we really think about that, the more we're likely to change our behaviors in the present. It's with those changes in your behaviors that you start making that future a reality, whatever that looks like for you. If you're in a health slump, if you're in an energetic slump, if you're in a business slump, if you're in a relationship slump you're any kind of slump right now, or you're feeling sluggish, or you're feeling like a little bit of groundhogs day, where it's like what the hell am I doing? It's the same thing over and over again. If you've lost that gusto or that pizzazz and that enthusiasm for when you get up and you're building something, even heading into a potentially slowish season in summer. If that's you, you should still feel, be excited and enthusiastic, and we don't need to be on autopilot. Let this be your kick in the ass a bit to reconnect with whatever that zest is for you. Let's have a damn good summer, my friend. We have a really good lineup of podcast episodes for you. The summer it's going to be a mix of solo episodes for me, along with I have some guests lined up that I'm very, very excited for you to hear from. It's going to be a good one.

Speaker 1: 10:46

Let's dive into the official topic of today's episode. I want to talk about sales, specifically the skill of selling. I for sure see this as the biggest big fat, biggest opportunity for pretty much every business owner that I speak with, work with, consult with, talk to. I already said that in a different way, but you get what I see here. This is an opportunity for pretty much everyone, even me. I'll tell you this with confidence. I know, especially the last couple months and last year too.

Speaker 1: 11:25

I talk a lot about my quote, unquote success in business, which I laugh at that because success is just such a funny word. It's in our own definition On paper. My quote unquote rise up in the online space was like a rocket ship. In fact, i called it a rocket ship. One of my emails here recently around 2019 for me was a huge year. I don't mean like a huge year. I'm not out here making millions of dollars online. I don't have a million dollar business. I'll be fully transparent of that. I have a multiple six figure business and I'm very happy with that. I work part time. It's a great pace for me. I'm still building.

Speaker 1: 12:05

The point I want to make is I very quickly solidified my offers online and started making money. I've paid myself a very good salary from day one. I replaced my executive job salary very quickly and have since grown it. The thing that I don't say often enough that I will moving forward is that I had, i would say, a very unfair advantage coming to the online space, and I think a lot of people don't really talk about the skills they bring to this online business. Party enough. I think we're kind of sold this whole idea of just just do this thing and you too will be quote unquote successful, which is bullshit.

Speaker 1: 12:50

Right, business building is based off of skill building And the reality is the skills you bring to the table. I don't know what those are, i don't know where they are. We don't really know the skills that people have when we see these big, huge testimonials online. But what I can tell you is when you pinpoint what skills to work on which if you listen to the show often, you know I talk about skill building all the time. it's so unsexy, but, oh my gosh, it is so sexy when you start working on it and you see the results from putting in the effort to build the skills, whether those are your speaking skills, your selling skills, those types of things, right. But those who really find success online, they have the fundamental skill of selling And, as I said, kind of starting off this conversation, this is the weakest skill for most of the business owners.

Speaker 1: 13:43

Well, all I will say, hands down with confidence, all the business owners that I see struggling online or that I work with in my private consulting or in my programs, they're not making money. It's because they are weak at selling And I don't say that to like be like oh, i'm calling you bad at selling. It's not you, it's not a you thing, it's not personal, it's the skill. This skill is weak, just like a muscle. My friend, if you I'll use my example. Okay, this is about the embarrassing I have a very weak butt.

Speaker 1: 14:15

I just just said butt. I have a weak butt. The muscle of my butt is weak. I have very long legs, a very short torso this I'm laughing a bit because this is a constant hilarious conversation between my husband and I because, oh my gosh, james, if you're listening, i'm so sorry but my husband was a baseball player his entire life and he has the epitome of a baseball player bubble butt And it is hard as a mother fricking rock.

Speaker 1: 14:40

But it's because he does squats. He does I don't know the other things like lunges and all these things. He's got a very they're like. He's got muscular legs but his butt is hard as a mother fricking rock. It's a muscle and he has worked it and he worked for a very long time at it. He's like my husband's, really big in health and fitness. He loves lifting weights. He also loves talking about those things.

Speaker 1: 15:04

Anyways, comparison to me I have never had strong legs. I have never had like a strong butt. I would say I mean, i have a nice butt but it's like it's not strong, right, it's a squish. it's a squish, squish thing And does that mean that I'm like a terrible person? No, it's just my butt muscles, like I haven't figured out. Like even when I squat we laugh because my husband would be like you just do this. And I'm like I see what you're doing, i understand the words, i even see the move, but when I do it that is not what happens, and you might be laughing hysterically.

Speaker 1: 15:45

You guys are listening to this because, oh my gosh, yes, i am having like a full on conversation with you about mine and my husband's butt, which is probably a little weird but also very on brand for me. Let's just be honest. But I want you to imagine right now my husband and I standing in our dining room. He's doing squats. I'm showing him look, i see what you're doing, i'm trying to do it too, but it's just not working. I come all like around this to say I'm working on my butt muscles which are very important with your core, especially carrying another child. I'm like close to 40, i'm gonna pop out this baby and turn 40, so it's a different ball game carrying a child at what they call a. What do they say? the old maternal? what is it called? What's the word Geriatric. I have a geriatric pregnancy, oh my gosh.

Speaker 1: 16:35

Anyways, i say all this to you is because when I say that most likely my friend, you're weak at selling, it's like my butt. It's like my butt, it's just the muscle is underdeveloped. It's not saying that you're bad at business. It's not saying that you're bad at whatever. This is not a personal attack, just like me stating the fact that my butt muscles are weak. It just is what it is. I have to strengthen the muscle. There are very specific exercises I have to do. There's also a very specific like a mind to muscle connection that I have to reconnect because I also have issues with my pelvic floor and my abdominals after being pregnant multiple times and birthing babies.

Speaker 1: 17:25

I circle this back around to you is because if you get a little like offended, if you get a little like prickly at the idea, if I say that there is a high probability that you suck at sales, i just wanna tell you that it isn't you. It is the skill of selling And quite simply it is that maybe you haven't learned how to sell, maybe you haven't learned tools or strategies that feel right to you. So here's what I find most business owners that are uncomfortable with selling or we'll just say it directly kind of suck at it. It's not their fault, they just haven't learned And most likely it's that who they learned from. They didn't really resonate with that selling style. But what I hear all the time from people is like, well, this is what I have to do to sell, and they cringe when making like saying things or using phrasing or lines or cringe sales scripts that just don't sound like them but they feel like that's what they have to do. I don't know if you resonate with any of that, but it's just selling doesn't have to be cringing, but it does. It is gonna be uncomfortable if you haven't done it before. So let me give you a metaphor here.

Speaker 1: 18:50

I was listening to. If you know me, i read a lot And I've actually taken a break the last couple months as I've been making a lot of changes in my life and in my business. I just needed a mental. I need some mental peace, without a lot of inputs, for me to really figure out what my next chapter is and insert hello, the next chapter is a new baby, which is why I need a lot of space, apparently. But here's the thing. So I've been reading and one of the books that I am listening to right now and audible, and I freaking love it.

Speaker 1: 19:20

I've had this book for, i mean, a very long time and it's been a mid-Q, but I haven't listened to it yet, and it's Edmai Lett. Love Edmai Lett. He's like a bros bro, but he's also like a teddy bear. He's really great. His podcast is really incredible too, but his book is called The Power of One More. I had the opportunity to listen to Edmai Lett's keynote talk months back and it was extremely powerful and I knew right away. I'm like, ooh, i gotta get the book, cause it was just chilling. The power of one more. There's so many good things with it. I'll let you, if you're so inspired, grab the book. It's really, really worth it. He talks about so many things in it that I just think are super practical and really helpful.

Speaker 1: 20:04

But there was a metaphor he used in the book that I'm gonna recap here and expand upon, and he talked about the pinata analogy, and I want you to imagine this. Think about like a kid's birthday party This is what he talks about in the book is, with a kid's birthday party, if there's a pinata there, right, you have a little kid steps up to bat and takes a whack at the pinata And nothing typically happens right. So then you go through the whole line of all the kids, whack in the pinata and, bit by bit, blow by blow, you can start seeing those invitations until you maybe go through the line one or two times and they bring back out the birthday boy, the birthday girl, and they take a big whack And finally that pinata cracks. And then what happens? All the kids go flooding in to reap the rewards of the pinata, find out, is it the crap candy or the good candy? Who knows? I don't think they care either way. It's just the joy of being able to, like, swoop in and get that candy.

Speaker 1: 21:00

Well, what's funny is there was a pinata a couple of years ago when my oldest was playing baseball his first year, playing like actual baseball, not tee ball And James, my husband was coaching, and one of the moms the very, very last game. They decided to throw a party at the park And one of the moms got a pinata and they hung it up in a tree and all the kids are like it's like whack, whack, whack. And this pinata is not fricking funny, it's fricking bludgeon. I mean it's shaped like a baseball. It was super cute, very on brand, like baseball pinata and whack, whack, whack.

Speaker 1: 21:36

And the point happens where the kids are first excited and then it starts getting frustrating because they just can't make progress. And you just see, collectively, this group of six year olds, they're just trying to make progress and it's not working. And finally the mom, kind of under her brush, she's like oh gosh, i think I like maybe duct taped it too much. And we're like what? Evidently it was a home pinata making kit and she didn't want it to fall apart like so quickly. She wanted to work for it. So she had wrapped the thing in duct tape before the papier-mache layer. So this thing was like MacGyver sealed. There was like no getting into it. And so after a while these kids just try and try, and try and try and try and they finally all looked at coach, aka my husband. Yeah, you know the bubble butt guy. They give him the bat and he walks over and he's like whack, whack and it's still not going And finally he gets a good whack on it. And then they just have to like take their hands and split open the pinata and make it rain on all the kids And then finally, that moment came where they get all the candy.

Speaker 1: 22:44

Okay, what is this metaphor? Why am I yammering on about pinatas and also my husband's ass, apparently I want you to think about this So much in our lives, and specifically for you. I want you to think about your business. We think about what's possible when the pinata breaks. This is the dreaming we talk about so much. I was yammering on about just dream about what's possible. We know what we're building in our business. The possibility is there.

Speaker 1: 23:13

If only we could crack the mother fricking pinata, then the financial success, the abundance comes out, the authority, the clout, the significance, the time, freedom, that label of oh, i made it, whether that's intrinsic or it's external, this idea that we know we have a pinata in front of us if we could just mother fricking crack it. And that struggle for so many of us in business is that we're whacking the pinata but nothing is happening. Or there's like we see a little bit of a crack but we're not getting the progress. We're not like it's not raining on us with that success. And in the book, ed talks about how the power of one more is standing up the pinata and taking one more whack, having the confidence of saying it's going to break. Ultimately, if you whack that damn pinata enough times, inevitably it has to crack, unless it's fricking wrapped and duct tape. But let's just ignore that as a reality. Sometimes our goals are a wrapped of duct tape, so we've got to get creative a bit. But when it comes to our businesses, i want you to think about two things What's the pinata for you? And secondly, what's the bat or the instrument you're using to whack it? Wow, that was the phrase I just said. We're going to go with it. So let's talk about what the pinata is.

Speaker 1: 24:45

Chances are you're pretty clear around the type of business you're building. You're pretty clear around what you want your business to create for you in your life. And if you're not clear on that, that's an area that you should always be seeking clarity on. What am I going for here? What does success look like for me at home, at work with my clients? What am I really? what am I building? What is that measure of success? What am I whacking it towards?

Speaker 1: 25:13

And the thing is, you have to keep showing up. Again, you got to keep showing up, and that's what we talk about so often in business. Is businesses about? continuing to show up for your audience. Okay, showing up. How often are you showing up for your audience? When are you showing up? Where are you showing up? Are you showing up in their inboxes? Are you showing up in ads? Are you showing up on social media? Are you showing up on LinkedIn? Are you physically showing up at events? I'm not saying any of those are right or wrong. I'm just asking the question how often are you showing up in front of your audience? And if you're having a sales problem, ie you're not making the revenue that you desire.

Speaker 1: 25:55

The first question we have to ask are we stepping up to bat at the pinata? If we are only showing up randomly and sporadically and half-acidly in our business, how can you expect for the pinata to break? People will not go on a search party adventure to find you. You have to continue to show up. But that is part number one. The second part of when you are showing up is how often are you talking clearly about your offers? I think this is a big mistake a lot of people make in this online business space is there's a confusion. The question is why.

Speaker 1: 26:30

Online business means that we have to be super active on social media. We see people all the time, specifically Instagram or TikTok, or social media coaches, telling you show up, it's a quantities game, just show up, show up, show up, show up, show up. It's not really whether or not it's quality, show up, it's just show up. And they tell you that quantity is the game. Well, the question is, if you're showing up all the time, is your show up goal, is the pinata to have a ton of followers on social media? All right, then show up, show up, show up, show up and just keep cranking stuff out.

Speaker 1: 27:05

But I have no desire. My goal, my metric, is never oh my gosh, i want a ton of followers online. I mean, if that's an outcome that may one day happen for me if I continue at the pace that I'm going. But that's not my goal. My goal is impact with my clients. My goal is revenue. My goal is time with my family, time for my health, time with my new baby, time with my boys when they get home from school, time for adventure, time with my husband And his cute, adorable butt. I'm a measure of that.

Speaker 1: 27:42

So here's the thought is, if you are feeling overwhelmed with oh my gosh blowout post on social, oh my gosh, i have to keep cranking out content, do you? I don't know the answer to that, but are you getting the results from it that you want, ie the sales? because if we're showing up, showing up, showing up, we got to think of what we're showing up for. I think that when you show up, what a problem. If our problem is a lack of sales, i would say that if you are showing up a lot and you're not getting sales, the first problem we have to look at is what are you talking about when you show up? Is it clear that you have offers? Are you talking about how you help people? Are you talking about the clients that you work with? Are you using social proof? Now, that's a buzzword, but essentially, jump off a client call. Are you talking about hey, i was just on a client call on XYZ here. Hey, here's a tip from that. By the way, i do these kind of calls all the time. You interested in booking? one Hit reply.

Speaker 1: 28:38

I think so many people are afraid to say that because they're not going to seem so salesy. But, my friend, if you're in business, it is your duty to sell. You are not just a content creator online, you're running a business. Principle number one is a business needs money. There has to be an exchange of money. They have to know you have a service and given the opportunity to pay for it. We have to be bolder, more confident talking about our offers. With that, how often are you actually making the ask of hit reply or talking about your specific offers, or are you actively launching your offers? Are you actively promoting your offers? Or are we just hiding behind a LinkedIn bio hoping that, hey, if they resonate with my reel, with my three tips for blah, blah, blah, then they'll search and go in and figure out how to work with me? I mean, that does happen, but I don't know about you. I'm not leaving things to chance. I've got really confident in talking about my offers And sure does it feel like sometimes if here goes Heather again she's talking about the signature talk accelerator, or here goes Heather again She's yammering about BBD and her bonuses and sign up for this.

Speaker 1: 29:59

Yeah, yeah, the thought crosses my mind all the time. But also, i'm a business y'all. I'm a person who runs a business And I think this is a struggle for personal brand based entrepreneurs. I'm in this bucket. There probably are two where it does feel weird because we do see quote unquote influencers online. We also probably are connected with our friends and family on social media And when we like, it's weird because you're like I don't want to be talking about my services all the time because I don't want my high school whatever people to think that I'm like trying to get them to buy stuff. Well, you're not trying to get them to buy stuff. I'm going to encourage you not to go after like the people you went to high school with. If they happen to be in your audience, let them make the choice If it's still relevant to be connected with you.

Speaker 1: 30:45

But you're here as a business owner and you have a fiscal responsibility. That's a fancy way to say. You have a duty to make money, otherwise your business does not exist and cannot continue Like it doesn't. You're not, you don't have a business. You have a hobby, and I say that with all the love in the world. But my clients tell me they need spicy Heather in their life more, and spicy Heather is a tough love coach that tells it to you. Stray, not going to coddle you and tell you that it's okay for you to sit here and have a hobby if you want to have a mother fricking business. So we have to get comfortable with being uncomfortable And I know that sounds super like dumb, but that is how you get started with growing your skills.

Speaker 1: 31:28

Strengthening your skills with selling is just accepting that it will be uncomfortable. But, my friend, just like me, growing my ass muscle, it's going to hurt a bit, it's going to be uncomfortable, i'm going to be sore for a while, but I swear one moment I'm going to be like, oh, look at that ass in the mirror. Like I see some progress happening. Okay, i well now I've now talked about that multiple times, this episode, which I know I'm going to get messages from you. So if you were just laughing at all of my butt comments, like just I mean, you feel free to send me a note. Please don't tell me about your ass, unless you also relate with the weak butt comments. I digress here. Let's go back to you.

Speaker 1: 32:11

So showing up to the pinata, aka your business, showing up for your audience, that is step number one. My friend, if you are not making the kind of sales, the consistent sales in your business, one that you're, you're like yes, i'm on track. If you're still struggling a bit or you're still seeking more consistent in your business. Number one you have to show up to bat in order for you to make a direct connection to that pinata Like. You cannot wish your way to the pinata breaking, aka sales raining over your head. You have to show up and it can't be half-assed, it can't be every once in a while. You have to show up.

Speaker 1: 32:48

Now let me just be clear. I know you used a social media example, but showing up doesn't have to just be social media or it doesn't have to be social media at all. You have to choose what are the platforms and how you show up. So for me, great example, i consistently show up on my podcast, non like negotiable, outside of maybe two instances in the last 200, two episodes. I show up rain or shine analogies, weird, great and all rambles, whatever else I show, mother fricking up for you every single week. Some episodes are stellar. I'm sure some of them are like that wasn't my best, but that doesn't like you're not going to bat a thousand every single time. Right, you're not going to, you're not going to have magic every single time, but you'd have to show up. So, whether it's what's your podcast, your email, that was the other thing. I said that I was really focused on this year was really leveling up my email connection game with my audience. I want you to really think about how are you consistently showing up and when you do, are you making your offers clear?

Speaker 1: 33:53

Now I'm not just saying you talk about your freebie or talk about your program one time before you sell it in a launch, like you got to consistently be talking about it. There is I don't remember where the, where it came from, but it said that your customers and or this is a leadership quote that I had heard years ago that you have to talk about something seven times in order for your team to actually take you seriously. Is that a leadership seminar in Minnesota years ago And I remember them saying that look, you think that you're like repeating yourself. And you think like, oh my gosh, i said that's a bajillion time. But the first time your team hears it, they're like okay, whatever they tune you out, they forget it. The second time, they're like, oh, that sounds familiar. The third time they're like, oh man, they brought this up multiple times, they must be serious. The fourth time, they start like I should probably pay attention to this. The fifth time they're like all right, i'm like, okay, she's really with this, she's sticking with it. The sixth, like it keeps going. You have to be very repetitive.

Speaker 1: 34:48

I learned that in leadership if you want to have clear expectations with your team. But I also learned that in the selling process. It's why they say in marketing it takes so many touch points for someone to even remember or for your marketing to show up on their radar. Keep showing up. That is PENYATA rule number one. If you want to break open the PENYATA, aka the future success you want in your business, fricking, keep showing up. And if you are showing up and you're not getting results, the first question to ask is how am I using my moment when I am showing up? Am I explicitly talking about how people can pay me money, what I have to offer? those are the first two steps. Show up. Second step is okay. Now what am I talking about when I show up? It doesn't mean every time you show up you should be making offers, but it should be clear what your offers are, how people can pay you money.

Speaker 1: 35:44

Now we're going to go a third phase here, because I think you're ready for it And most likely you are already making sales in your business to some degree. Maybe you're actively at a level where you're like I'm doing good, but it's time for you to really get comfortable with your sales game Now. I am a huge fan I've talked about this over the last month that I know a lot of people online. They try to remove the human element of selling. Ie, how do we automate, how do we systematize, how do we knock it on sales calls And I it's gonna be no surprise to you I am a huge advocate of getting your tush on sales calls so you can get into conversations with real people. The gold that you will mine in these conversations will be business changing for you, understanding the questions that people ask, the worries they have, what they focus on. It'll transform what you think is important to them, that what really is important, if you're willing to listen.

Speaker 1: 36:48

So I think that all business owners should go through to some degree of sales calls. Now I say that with a big fat asterisk. And it really determines on your model, right. So if you're selling a 27 digital product, no, you do not need to do any kind of sales calls. If you're doing a couple hundred dollar digital course, no, you do not need to do sales calls Right. So don't take this.

Speaker 1: 37:07

As a Heather said, i have to do sales calls. However, if there's somewhere in your business where you have some kind of hire ticker offer could be a group call program. It could be a coaching service, something where your person, your ideal person, would benefit from a conversation to make a confident decision. I would add some kind of sales call element into the process. It might not be long term in a scalable system, but short term it will be your biggest teacher in selling, if you let it. So what I'm going to do is I'm going to share with you five strategies that will strengthen your selling process. Now you can use these in a one on one conversation, but I think you can apply these in any element of any kind of sales system that you have.

Speaker 1: 37:53

These come from my experience, not only selling on my own, but also, if you didn't know this about me before I started my business, i talk all the time about how I've delivered more than a thousand presentations on stages around the world at last 15 years. I work with entrepreneurs on leadership, on communication, on sales. The number one thing I taught on stages in my trainings was a selling process. It could be deemed as quote unquote high ticket sales, specifically for doctors. Now here's the funny part Doctors are some of the most uncomfortable people with the idea of selling. I worked in an industry that was super unique in the medical space, with audiologists who were one of the only medical practitioners professionals that had a widget to sell, aka a product. They were selling hearing aids and hearing aids. I don't know if you know about this, but they're not really covered much by insurance here in the US because our whole medical system is a mother fricking train wreck And I'm dealing with okay, what does this look like for me as an entrepreneur?

Speaker 1: 38:57

having a baby? Anyways, i digress, but I'm telling you this because I have known and experienced a few objections in my day and a few difficult conversations with professionals, experts some of the best, the best in the world who struggle, articulating their value and making sales, even when they know the solution that they provide is the absolute game changer for the person in front of them. This is very, very normal, so hey, so if you struggle with this too, here's a couple things that I noticed. The top five struggles that I see with people when it comes to selling, specifically experts and entrepreneurs, is number one fear. I'm going to get the strategies in the second, by the way, strategies are coming, but here see, if you resonate with this Number one, people are like I don't want to be rejected, the fear of hearing no from someone.

Speaker 1: 39:46

It makes people not want to promote their products because, like, who wants to be told no? Like it feels very personal, it feels like, oh, they don't like us or my offer sucks or whatever else. Like that is a very real thing. So just get present with that. Are you uncomfortable with being quote, unquote, turned down by someone? Very, very normal, Okay. Number two people don't step up in the bat or step up to the piñata, if you will, and sell because they're uncomfortable with their confidence that they have a very lack of confidence with selling. They start doubting well, am I good enough? Could I really get this transformation? Is my system good enough? I couldn't charge that month, but for this they possibly wouldn't pay. They wouldn't pay me for that. So that feeling of inadequacy or the inability to convey their expertise or their experience to a potential customer, that feels super sticky.

Speaker 1: 40:41

Number three struggle that I definitely see happen across the board is difficulty in communicating their value. This is a big one This is what I teach y'all is how do you communicate your expertise in a way that really lands with other? How do you communicate the value of your services? Now, a few episodes back, you probably heard me ram like, ramble on about the word value. I won't get into it, but I have a big issue with that word and how most people use in the space. But, for the sake of this conversation, if you are feeling uncomfortable with but how do I talk about my stuff in a way that really connects and motivates another person to action? you're not alone in this. It is clunky. It also is a skill to develop. You also might feel a struggle This is number four that you're not quite finding an approach to sales that works for you.

Speaker 1: 41:33

So maybe you have been doing sales calls and, mother frick, you hate them. Maybe you need a different strategy. Maybe you've been only trying to sell via webinar and you're hearing crickets. Or maybe you're only selling through an application page and then you're sending people an email and it's crickets. Maybe the method or the approach to selling your course, membership, coaching, program, service, whatever it is maybe the method is not working for you. So you're like, ah, i hate selling. Of course you do because it's not working. Like we don't love things that aren't working, so that's normal.

Speaker 1: 42:05

But the sneaky the sneaky struggle that I see so many business owners really internally struggle with is that balance between that authority and sales, meaning that they know they need to come across as more confident, more competent, more strong, recommendation based, more conviction that'd be a better word. But they don't want to come across as pushy or salesy or schmucky or bro market or E or whatever word you want to infuse there. So they hold back and they let the customer drive the car. Now I'll say that carefully because it is a customer led process. But most people take that way too literally and just provide information and say you make a decision As a consumer. We do not want that. I'll give you some backup for that here in a moment. But what we have to do is find that balance between being an authority and effectively selling. Those are where the struggles come in.

Speaker 1: 43:10

So, based off of that, let me share with you five strategies. These are kind of main ideas that I want you to try on for yourself and say how could this work for me? How could I infuse this into strengthen my own confidence muscle, aka your butt muscle of selling. How could you use these to start practicing the skill of selling? Because practice is how you're going to grow that muscle. So, in no particular order, in no order of significance or priority whatever, these are just five ideas that have helped me tremendously, and there are things that I infuse when working with clients.

Speaker 1: 43:50

One on one of my consulting These also come up in my group coaching programs calls. It's just an area of sales, it's a huge opportunity. So number one this one is a frickin biggie And I would say this one is a non-negotiable To strengthen your selling process, you need to package up what you do into a process. Now, what does that mean exactly? This could be your method, it could be your approach, but people aren't going to buy you. They're going to buy the transformation that you offer through what you teach or what you do. And one of the struggles that I see a lot of service providers or a lot of coaches or even educators is they just say, hey, here's a course It's six modules where I teach you X, Y and Z, or in a coaching process. It's like we're going to meet weekly and chat it out And I'm going to listen and I'm going to coach you through blah blah blah Or in a service provider. It's like, oh, i'm going to write you a page, a sales page. Let's say you're a copywriter, all those things. I mean it's not terrible, it is true. But what's going to be more compelling is if you actually talk about the process around how people get the transformation. Let me give you an example around this My one-on-one coaching.

Speaker 1: 45:17

I do not do very much anymore And in fact, very, very, very soon. I'm taking one-on-one off of my menu as I prepare for maternity leave And I won't be doing one-on-one, most likely outside of one-day intensives in 2024. However, i have sold a lot of coaching packages and I've sold a lot of group program packages, and what I focus on when I sell is I'm selling the process. So for me, i have a method called the magnetic talk formula, the magnetic speaking method. It's one of those two things. Sometimes it's interchangeable, but essentially I have four elements that I work with people on And they are the pillars, if you will, around what I coach on. So, for example, if somebody comes to me because they want to improve their webinar, or somebody comes to me because they want to improve their stage presence and their articulation and their confidence in how they speak so they can make more sales. I'm not just going to be like, yeah, we can work together in six sessions and I'll give you feedback. I mean, if I developed enough demand for what I do, i could probably sell it like that.

Speaker 1: 46:21

But at the beginning people are like I don't know you, i don't know that you get results. What's that look like? So, by me having a process or a method, it allows me to talk about okay, there are four specific things that I work on with clients. It allows me to differentiate myself as a coach. It allows me to talk about what I do. It also starts helping them see, maybe, where their gaps are and where they're like oh, i want to work on that. So, for example, my process is specifically around strategy, so connecting speaking to actual results in the business, and most business owners do not have a connection between the two, which is why they're not making sales.

Speaker 1: 46:55

And the answer isn't to speak more, it's to understand what you want. Speaking to doing your business, whether it's virtual or otherwise. We have to start there. So helping them get risk crystal clear. Talk about that.

Speaker 1: 47:05

Number one. Number two structure of the content. I'm giving this example. By the way, i'm a speaking coach. I help business owners make money with their voice by speaking on stages, creating a signature talk. Okay, that's your context. So number two in my process is we work on structure. Now, depending on the type of person I'm working with, that structure could be in the talk they're creating, or it could be how they structure their message when they show up on more micro stages, like a podcast or a YouTube video or something like that. But understanding the structure of what they're saying, there is a rhyme and reason, there is a science behind how you structure your ideas.

Speaker 1: 47:43

That's the second part of my method. The third is infusing storytelling. The fourth is the actual delivery skills, and I even have a method under that one. I actually have methods underneath all of these. The point that I'm making here is when I talk about my magnetic method for speaking, people have confidence in me. That, one, i know what I'm talking about. But two, i can help them get results, because it's not just me shooting from the hip of saying, yeah, we're going to just work on some stuff. There are now four specific lenses that we're going to work on that are going to strengthen their speaking muscle. So how does this apply for you If you do not have a method in your business, if you do not have a method or a process that you use to help people get results?

Speaker 1: 48:27

I'm going to invite you to explore this. In fact, in my walk this morning I was so. This kept going back in my mind. I'm like, oh, i need to create a method masterclass Helping people really, really dial this in, because this is instrumental. Side note, i teach a tiny bit of this in the Signature Talk Accelerator. We scratch the surface to get your method, your process, your framework in order so that it makes your talk even more effective. But I kind of have this gut feeling that I need to create a masterclass around this, if that would be interested to you. If you're like, oh, i want to have my signature method, i really want to have my thing that I can seamlessly sell my stuff, whether it's one-on-one or programs. If that would be interesting for you, would you just shoot me a direct message on Instagram? Just let me know because, based off your feedback, if you all are like, yeah, that could be a fun one, okay, anyway, so number one strategy packaging up what you do Now, if you're, let's say, a coach or a service provider, you're like I don't know the method.

Speaker 1: 49:30

I do think that the method could be a process. So, for example, if you're a copywriter, your method would be in phases, right? So phase number one would be the alignment or research phase, where you understand their business and their audience and blah, blah, blah. Phase two is the shitty rough draft phase, where you're I don't know putting stuff together. And phase three is when it's like the critique slash connection phase with your client, where you're getting the feedback and you're infusing their tone of voice and blah blah into it. And phase four is the copy launch phase, where you're actually putting it out into the world for design, blah, blah, blah. So I'm walking you through. There was just four phases that we go through in our quote unquote service.

Speaker 1: 50:09

So there are different ways to approach a method. But, my friend, if you do not have some kind of method, you are missing out on sales because, fundamentally, when you are trying to sell yourself and your time, you are going to be fighting a much bigger battle and it's going to be harder for you to really address that fear of rejection, that lack of confidence, that, that articulating your value, that finding that right approach, that authority piece, because you're inherently selling you. But when you introduce a process or a method and you start selling that, it takes that sting off. It makes it easier to talk about the method. It also makes it easier to do what I'm going to say.

Speaker 1: 50:54

A strategy number two. Strategy number two is you can start bringing in examples of others. Okay, so let's move on. Method is important, system process, whatever you want to call it. Number two strategy to strengthen your selling process is to like normalize that you work with people and talk about what your other successful clients do.

Speaker 1: 51:16

Okay, now, how you? this is a strategy, how you tactically do this. It could be a lot of different things, but let me give you an example here. When I'm on sales calls, i will normalize things around. So with many of my clients, here's how we approach it. Or many of my clients try it this way. Or what I find to work with my clients is X, y and Z I'm referencing the clients that I work with to normalize that. When I work with people and two people apply this, people are already using this. When you have a process and you refer to other clients, you are skyrocketing your trust in your authority with the person you're talking with. So I want you to start thinking about how could I start incorporating language that normalizes the process. Now I know I have a resource to help you with this.

Speaker 1: 52:04

If you haven't yet grabbed my 19 magnetic phrases to help you when you're speaking on live video podcasts, all those things those phrases will help you with actually two of the strategies I'm talking about today. One of the ones here is I'm talking about what little phrases can you use to normalize the we with working with other people? So there are specifically phrases on there. If you want to grab that cheat sheet, you can grab it. The link in the show notes heathersakercom forward slash magnet. But if you want to grab that, it's in the show notes. But there are some phrases you can use to help you with that quote unquote normalizing that. This is something people do. That really helps the sales process and it takes the pressure off of you because you're talking about other people getting success that you've worked with.

Speaker 1: 52:50

Strategy number three Strategy number three This one is really important and I think more people think they're doing it, but they're not. Strategy number three is I want you to make a strong recommendation. Part of the struggle with the sales conversation is most people want to be like suggestion or suggestive and be like oh yeah, here's the information, make a choice. But here's the thing they only know what they know and you're the expert on this topic and you're the one who have worked with other people and have seen other people succeed and fail with this information that you teach. So they're looking to you to tell them what do you think, based around what you've discussed, what do you think? What do you think they should do? What do you think is their next step? How, where should they focus? So making a strong recommendation in your sales process is important.

Speaker 1: 53:43

Now, what that looks like for me personally, what I teach in my selling, my selling masterclass, is around giving people two options, and those two options aren't like what you hear on a webinar around. You have two options You can go fumble your way, try to figure it out on YouTube and act like a dummy, or you can do it the right way, which is, by my program, that it's not how you do it right. But on a sales call, let's say you're giving people choices. Maybe those choices are. Option one is they can work with you one on one or option two they can work with you on a group program and, based around the conversations that you've had on your call right, you got to ask them questions make the recommendation that you think would be the best match for them, not based off of their budget, but based around what they have told you is the significant problem and their specific goals. That's how you want to make the recommendation. And then you might be thinking but Heather, what if they can't afford it? Let me go into strategy number four.

Speaker 1: 54:43

If you want to become a better seller, if you want to strengthen your selling skills, you need to address objections head on. Too many business owners are terrified of people like having objections or quote unquote, rejecting that, say no or that won't work for me, or that's too expensive. They're fearful of it. But objections simply are unanswered questions. You want to encourage these. You want to ask people any hesitations you have or what's tripping you up. So, going back to the two options, example if somebody says, oh, yeah, i see, i see how, yeah, i see that option would be good for me, but to be honest, i just don't think I can afford that right. So let's say you use the example, that you're offering them your high ticket service, one-on-one, or the option of working with you in a group structure, and they've said for you that one-on-one was really, really important to them, having the personalized feedback, yada, yada, yada. You make the recommendation that you think they'd be a great fit for the one-on-one and they're going. I just, i just am not, i just don't think it'll work for me. Well, the bold route would go.

Speaker 1: 55:54

I've asked in the question till I understand. I'm just curious what were you hoping to spend for the types of things we talked about today? You notice how, instead of trying to combat it, i just asked what were you hoping to spend? And maybe they said let's just put some numbers on here. Let's say your one-on-one is 10,000, just for an even number. And let's say your group program is 3,000,. Okay, i'm not endorsing these prices by any means, i'm just using a mathematic equation, so you can follow my math here or follow my logic here. And you say, well, what were you hoping to spend? And they say I was really hoping to not go over five. I totally get that. Validate them. I totally get that. Now here's the thing With one-on-one. On that price point, i can see how having the one-on-one feedback is really helpful for you. I can see how, like, that's a really really important piece for you Budget-wise with that budget of 5,000, the one-on-one is probably not in the cards. However, let's talk about what the group program would look like and how with that you can still get most of what you're looking for And then you can have a conversation with them. The group offer Maybe you could do a group offer and you can sell an one-on-one upgrade because now you know their budget is 5,000.

Speaker 1: 57:06

Asking the questions, addressing the objection head-on, invites further conversation. Wade into the uncomfortable conversation with your prospect. Most people are unwilling to do that. They want to slap down an answer to the question or the objection and move on. They want to hide from it. They want to get the hell out of dodge as fast as possible because I'm uncomfortable, because they're rejecting me, what I do really really well and what I want to hear you say. Yes, heather, i commit to being uncomfortable. I want you to Wade into the uncomfortable conversation because it's in that that the frickin' magic happens. It's in that, where you come up with a solution that your prospect frickin' is thrilled about, wade into it. So address objections head-on as a discussion, be curious, ask more questions than a strategy number four.

Speaker 1: 58:03

Strategy number five is the most simple, but probably the one that you're gonna struggle with the most, and that is you making the ask, asking for the commitment, asking for the decision, because if you don't, human nature is for us not to make decisions until we have to. Hello to my procrastinators who need deadlines in the world. We're all pretty wired around that. And if we don't have a compelling reason to make a decision, we're just gonna like not, because unless shit's on fire, they're not phoning you, the fire department, to put out their fire. They're probably curious around solving a problem, but it's not super mother frickin' pressing, except for it is. It is pressing. They just don't see it as a pressing thing because they've been living with the problem for so long that it's like man, what's a few more months or a few more years? So, strategy number five if you want to make more sales, if you want to get better with your skill of selling, you need to start making the ask Now, what could that look like?

Speaker 1: 59:08

You don't have to be like mega decision today. I hate the whole like give me your credit card number right now. I'm gonna sit here while you do it. I hate that style selling. That does not work for me. Some people works, great, and if you do that and you feel comfortable with that, good on, you, don't change it. But if you're like I was told to do that and I fucking hate it Sorry for the F bomb, but like, seriously, if you're like no, i don't want to, then don't.

Speaker 1: 59:31

Now, what I do on my sales calls is I actually make sure I have room on the calendar. I my commitment is I schedule my first session with my one-on-one client so that we have it locked in And I say I'm gonna put you down here Any other questions that you're hesitating on. I ask what else? what other questions can we answer? What would help you make a confident decision? That's one of my favorite questions. What would help you make a confident decision?

Speaker 1: 59:55

And if they're going, i just want to sleep on it I'm gonna say, great, we'll go ahead and get this first session. I'm gonna keep it on the calendar here, so we have it, and I'm gonna follow up with you, let's say, by Friday. Does that feel good? Do we feel like we can make a decision by Friday? Great, i'm gonna hold your spot. So the only thing I need from you is I'll send you a summary of the conversation. You just reply yes, hell yes, i'm in Heather And then I'll send you over the contract and the link to the invoice.

Speaker 1: 1:00:18

Great, and I said, if, for any other reason, something pops up where you're unsure or you have more questions, just hit reply and we can just have a Voxer message or chat via Instagram DMs to make sure that you feel confident in whatever decision you choose. How much lighter does that feel? We don't need to do pressure sales, but we do need to help our people make a decision. So, giving a deadline for that decision and it's not like you have to decide by here, but you are busy, you have other things on your calendars. You cannot have these like unending, like potential client lists just floating out there in the world that you never hear back on give people a deadline for that, and that means that you also have to be a little confident and say, all right, well, if it comes to Friday and they say, no, what am I gonna do? Right, explore it, explore what would you do? What does that look like for you?

Speaker 1: 1:01:10

But if you implement or come up with some ideas around these five strategies number one, creating your process, your method. Number two, normalizing how you work with people by referencing the people you work with. Number three, making a strong recommendation. Number four, addressing and inviting objections You can turn them into conversations. And number five, asking for the sale, aka asking for a decision.

Speaker 1: 1:01:38

If you start with that my friend that was a master mother, freaking class in itself on sales Do not underestimate the power of simplicity. These things work so well And they are rooted in integrity because they're rooted in you owning your expertise and owning conversations with your ideal person. The last thing I wanna leave you with is this One of the most fundamental, important things that I found in selling is be honest and have integrity, and what I mean by that is if you ever find yourself feeling like you need to say something that is partially true or a little bogus, or you're happy to use a tactic, that you're like I don't know if I was supposed to say this trust your gut. You are a good, freaking human And people love that. People love good, real, freaking humans. People love it when you're honest with them, and I find the more honest you can be in the selling process, the more people respect you.

Speaker 1: 1:02:42

So, for example, in my selling processes, i do not promise the world. In fact I'm pretty clear that if somebody has super high expectations that they're gonna go book a TEDx talk on the number one TEDx stage after three sessions probably not gonna happen. Or if they wanna become a $25,000 keynote speaker and they've never been paid for speaking gig nor spoken on stage in their life, i'm not gonna make promises that my method's gonna do that. I am real with it. But with that realness I talk about what that would look like. I talk about what we can actually do together And they connect it to their goals. I'm also real that if somebody has a shoestring budget but has Louis Vuitton expectations, it is not gonna serve either one of us if I promise them Louis Vuitton but they're paying for like target prices.

Speaker 1: 1:03:35

You have to be comfortable around managing expectations while empowering the person you're talking to to dream bigger and help them be successful. And that means oftentimes you need to tell the truth. But you tell the truth and connect it aspirationally to what they want. People love the tough, love real talk that sometimes too. If that's not you, if you're a people pleaser and you just wanna tell them. All the nice things that might be something that you wanna work on right, but being honest and having integrity in your sales process, i find you're gonna attract even better people.

Speaker 1: 1:04:09

Okay, my friend, we covered a lot of ground today, from my husband's ass to pinatas, to the struggles and selling to my favorite let's not have to say my favorite, they're just. I think these are the five that came to me today that I know are compelling. These are the five areas that I want you to start working on and skill building in. If you loved today's episode, this really was a masterclass on selling Couple things, one I want you to follow up with me if you would like, maybe to explore that method masterclass around how to build your own process, and also if you want to hear more on selling. Is this an area that you wanna learn more from me?

Speaker 1: 1:04:43

I freaking love this topic and I don't actually talk about it a ton on the podcast or in any of my like. I don't have any workshops publicly around this, so those are some things I would love to hear from you on. These are areas that I would love to explore, but I only want to build it if it's something that you would like. So please send over that feedback. I'm always open ears on Instagram at the Heather Sager. I love your love notes, whether it's a voice note or a text message. Please send it over. I would love to hear from you.

Speaker 1: 1:05:11

And, hey, if this episode really fired you up in a good way to think, to dream big, to think about your experience with pinatas, but, more importantly, get you fired up for selling in your business And you think another business owner would benefit for them because from this, because they have good shit that should be out in the world too, send this episode to them. A screenshot it. Share it with your followers. Tell them why they have to hear this beyond. You know the really weird. Maybe it's because of the weird metaphors, i have no idea. But if you think it would be a good fit, please share. I appreciate you so freaking much And I will see you in the next episode.

Speaker 1: 1:05:51

["the Hint of Hustle Podcast"]. Thanks for listening to another episode of The Hint of Hustle Podcast. If you're in the season of hustle, consider this the permission slip. You didn't need to take a beat. Go on a walk, stretch. Call a friend, go reheat that coffee for the fourth time and actually drink it, because those big dreams you're chasing, they require the best version of you, and if those goals include expanding your audience, establishing your industry credibility and selling your premium prize programs, the best way to tackle this is through speaking. Your voice is your best brand asset, and we'll teach you how to use it as a marketing tool. Head on over to the speakercocom forward slash, start and I'll see you there.