36. 5 Steps to Starting a Podcast with Krystal Proffitt

There's something about a podcast that's different than any other kind of stage.

If you’ve been thinking about jumping into the world of podcasting or are early in your journey behind the mic, this episode is for you.

Podcasting expert and host of The Proffitt Podcast, Krystal Proffitt joins me to break down the mystery of this world behind the mic.

We swap behind the scenes stories and insider secrets, including how Finding Your It Factor moved from an idea to an actual thing! Then I pepper Krystal with ALL THE QUESTIONS.

Plus Krystal shares her simple 5 step strategy to starting a podcast (it’s not as complicated as you might think).

This is Part 2 of a 3 part series on building the “know, like & trust factor” with your online audience.

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Transcript

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spk_0:   0:00
Hey, Friend, it's Heather. You're listening to Finding your It Factor - Episode 36. Now, if you're sitting in a spot where I was a year ago and you are noodling with the idea of starting a podcast but you might be wondering how to get started like what exactly does it take to do a show like this one? I got you covered, Friend. I've asked my friend, podcasting expert, Krystal Proffitt, to join me in a conversation to break down the unknown details that go into actually getting a show off the ground, like this one. So join us in a conversation. We're sharing the five steps to getting started with podcasting. Here we go. Have you ever wondered how some people just seem to have a way with words? They have this spark that lights you up when you're near them. They the it factor. And while most people think it's something that only a few are born with, I believe that you can find it so it could become your superpower to grow your business. It's about you bringing your brand to life by becoming a magnetic communicator in person and on camera, showing up with confidence, authenticity, an inspiration. So, are you ready to become magnetic? I thought so. Either Sager and I'd like to welcome you to finding your factor. Well, Hey, friend, welcome back to the show. How are you doing in this quarantine life it has been. And depending on where you're at for us, something has been five or six weeks. And you know, there are some beautiful things that have calm being trapped in a home with two young Children. There have been some frustration points the other day. Kids, you not stepped in dog poop. Might my little dog decided that he no longer wants to go outside. That we're all trapped inside. May as well do all the things inside. Which Oh, gross. Also one hell of an opening to a podcast, huh? You're welcome for that. It's been a my gosh. It's been it's been a roller coaster. It's, you know, there's those means out there around being an online entrepreneur, an entrepreneur in general. How one day you feel like you're on top of the world in the next day you're spiraling and trying to figure out what the heck did you dio? I feel like all of that's been jam packed into the last month, month and 1/2. It's it's kind of wild, and we've talked a lot about on the show. We talked a lot about each one of us air in different perspectives or a different positions in where we're at, whether were single, whether we're with married with kids, whether we're single parents doing it on her own. Everyone's going a little bit different position, and each of us are dealing with and managing the stresses and pressures of this differently, and it's completely and totally okay, I honestly, I'm so sick of hearing the messages around use this time use this time to learn and grow and come out stronger and high. Quite frankly, I'm lucky if I get a couple showers in a week and you know what I'm I'm feeling pretty damn good around what my team and I and my family and I are doing during this time, and it's not these crazy big things. We're focusing on the little things that matter. We're stripping away the busy work and the things that we're really not adding value to my business or to with my family to our lives. We're finding ah lot of simplification, and there's a beauty that's coming with that. So regardless, if you're using this time to learn a new skill or learn a new language or cook at home or pick up running again or catch up on your favorite season of Grey's Anatomy,

spk_1:   3:50
whatever you're doing, you're doing

spk_0:   3:52
just fine. So don't let anybody try to tell you that you're doing quarantine wrong. There's no wrong way to do this on Lee, You at the end of the get to evaluate how you spend this time and there is nothing wrong. If you decide to spend a little bit of time, drink it all the vino like that's fine. Also just going off in a little bit of rand tangent here. This is really this Look on the pep talks that I have to have a myself all the time, so I just feel like if I need this pep talk, maybe you do, too. I go through all of the stages, but maybe we can call them stages of quarantine grief going through all these stages around where one day I do feel like I am on top of the world where I'm getting all the things done where I finally got a really big task completed and I feel epic and then the next day Ah, my goodness. You know how it is like Children. Oh, my goodness. Tear your hair out there. So cute. But oh, my gosh, They don't listen. Or they like to poke you with random things. And you're just like, What are you doing, child? I hope that if you're a parent, you know what I'm talking about. If you don't have kids, just wait. Oh, my gosh. It's like every day. I don't know. Every day I feel like I wake up and go. I don't know if this is gonna be a good there about it. Hope it's gonna be a good day, but also I know the day is going to be whatever it ISS and there is a new day tomorrow. So maybe you're listening to this and you're having one of those crap tastic days. You're doing just fine. It's OK to have the crop day and tomorrow can be a fantastic day. One day does not determine the next. So just start every day with the freshly and if you need to have a little bit of a tantrum adult tantrum for yourself, that's cool, too. Okay, that was like a long tension on that. But I just felt like that need to be said because I am sick of the I don't know the whole like, positive champion of trying to pretend like everything is OK. It's like that little cartoon character that's on fire. It's like everything is fine. Everything is not fine. This is weird and also it's fine is that it's very circular and redundant. Maybe you think I'm a crazy person, but I am going a little bit crazy. So there's that. What I'm not going crazy about is this idea that this is a fun time to try new things. This is a fun time to maybe Explorer Explorer things that you've been thinking about for a while and you don't something that I had on my list for a very, very long time. When I think about my vision board or my goal list, I've always been a goal setter. I always have a list of goals. I do the annual gold planning I've talked about before every single year and When I started dreaming about this idea of having a business of my own, one of the first things that came to mind was having a podcast. And I remember had it on my list. I broke down every single bed right down my my goals. I go through every morning. Here's what I'm gonna do. I don't know what this means. I don't even know what this business is gonna be, But I'm gonna have a business. I would have a podcast. I'm gonna speak on stages. And I had some big names that I wanted to speak with. And I remember one day a friend asked me to lunch and I went to lunch with them and we're sitting there and I I get the get the guts toe. Tell them Hey, so I have this crazy idea and I shared with, um the dreams from my list and immediately as they fell out of my mouth. I regretted it because you know that thing where you have this dream in your heart and they say it out loud, you're like, Oh, my gosh, they're gonna think it's stupid or they're gonna pick it apart. And, ah, that's kind of what happened. This friend, the well intended was, I think, trying to engage in the conversation. I asked the question. But when I said I wanted to start a podcast that's in the top 100 they I think they were trying to help me come up with a smart goal on this dream. So they were specifically asking, Well, why is that important to you? Why a podcast? Why the top 100? Like, what does that mean to you? And they didn't say it like an interrogation style. But that's how it felt. And I remember feeling instantly, just stupid, just embarrassed, just like Oh my gosh, why? I don't even know why I don't even know. Why am I just writing this down? Because other people have podcasts like That's the quote unquote cool thing to do. Is this even important to me? And then So I think I just change the subject and I just felt so exposed. So I just feel like an idiot, and in my head it just materialized. Like, this is why this me and my dumb dreams, like all you shouldn't share things with people and have a share like I overtly share. You guys have got that. By now I open this up talking about dog poop. I am an overshare, and I honestly, I'm good with that about myself. That's part of who I am. But I regretted it. I regarded it. And I wish that was not the kind of person that just over shared what was on my heart or my mind. And I remember this was spinning in me for weeks, and I ended up taking that goal, that dream off of my list because I was so convinced that I didn't have a compelling enough reason. A compelling enough Why for a podcast. We're sitting here today. You're listening. Teoh, this podcast Clearly I built it at one point. It was pride. About a year, year and 1/2 ago, I finally decided that who the hell is somebody else to determine what my dreams are and what the significance of importance. And of course, this friend was never trying to say it was a bad idea. They were just, I think, making conversation. But I made it mean something different, and I started questioning my reasoning for my goals. And here's the thing. You don't have to have any big reason of a goal or a dream other than the fact that you want it. I mean, I do encourage you to explore the deeper meaning behind it. And I think the more that you ask yourself questions, the more that you'll find. There is a really big compelling reason. But you don't have to explain yourself. You don't have to explain yourself to anyone except for yourself. So when you think about what you're creating for yourself and your business in your family, you gotta pick what that picture looks like. And if you're a person who are thinking Pan, I have this. I have this message on my heart. I have this dream in my heart. I have this vision that there's something in me that I know other people connect to. You see other people showing up on instagram stories on Facebook lives. You see people on stages and you're like, Oh, I want to be able to do that. I want my message to resonate like that person. I want to get there, but something has been holding you back. I don't for many of my clients and students. This idea of speaking on stage is might be a little terrifying, but when we think about this idea of a stage is just a platform for you to share your message with an audience. One of my favorite stages has become this one that we're on right now, the podcast, because it's this interesting blend of reaching a potential of a very large audience. I mean, my millions of audience members I'm joking because, you know, I don't have millions of audience members, but it's it's It's this idea where your quote unquote speaking to the masses. But I'm not like you and me. We show up every single week. I'm snuggled up there in your earbuds, sharing with you the weird cigarette ISMs that come out of my mouth. I don't really edit or censor this. This is just me showing up as me trying to support, encourage, cheer. You want to give you the tools and resources so that you can go forth and share your message. There's something incredible about a podcast that's so different than any other kind of stage, and for some entrepreneurs, they're drawn to the idea of a podcast. And if you're like me speaking out loud and just using my voice to connect with someone has been something that's always been a natural fit. I've worked hard on getting my boys to sound more articulate to get clear with my message. I've worked on the character of my voice, for sure, but I've been nationally drawn Teoh two conversations with people. And if you fit in that bucket, if you have a message on your heart and you want to figure out how can you share it through your voice? I think podcasting could be a really good stage for you. Now I get the question a lot like Heather. How did you start the podcast? What tech do you use? Like technically speaking, what do you do? And I've answered some of them in diems, and I was going to do an episode dedicate that this and then I started chatting with one of my fellow be school mentors in Amy's program, Crystal Profit. We were chatting about it. I was like, You should just come on my show and talk to my audience about this because, well, I could teach my perspective. Crystal is the expert on podcasting and I think you hearing from an expert. I mean, that's what the show is all about. It's me. Give you the tools you can that you need to share your message. And why not bring an expert to help you? If podcasting is something of significance for you now, real quick. If you're like I already have a podcast or I'm not really interested in this, I want you still toe. Listen to this, because what we talk about in the show, you can apply it to other kinds of stages. You can apply this to other elements of your marketing, and quite frankly, we talk about a lot of stuff around the entrepreneurial journey that I think honestly, right now you most likely need some adult time. You need some connection with other people. Join Krystle and I for a drink. Happy hours. We talk about some of these things, go pour a glass or is a or or brew that third cup of coffee. Join us here and just for a moment, pretend like we're all together sitting on a balcony in Mexico or somewhere nice and we're just chatting about this stuff. So I hope that this episode is something that resonates with you. Regardless of your affinity of starting a podcast, I think there's a lot of stuff that you can pull from. So here's a formal introduction. Crystal Profit is the host of the Prophet podcast. I mean, talk about what? A name where entrepreneurs go to learn how to start launching, market their podcast. She also teaches the basics content, creation, editing, formatting and other skills, traditional courses and YouTube channel dedicated to podcasting. So Crystal lives in Texas with her husband. Three kids. She's got an amazing accent. She's just a joy to listen to. And I really valued our conversation on our friendship. So I know you are going to love her just as much. So without further procrastination and banter, here we go. I love you to meet Crystal Profit. I guess we'll welcome back to a nutter episode. I'm thrilled to be here with one of my fellow be school mentors and podcasting expert crystal profit. Welcome to the show.

spk_1:   14:37
I'm so excited to be here. Heather, this is so much. But I cannot wait to dive into all the things we're going

spk_0:   14:42
to talk about here today, Baby too. And I I have to tell you this I probably my favorite part of this episode Besides, the good content is I love your Southern accent.

spk_1:   14:52
So I do. You just keep saying you all the Yeah, a little bit. I

spk_0:   14:56
would like that. I don't know why, but I just got a really big craving for some sweet tea. Like, I just love watching your videos online. I don't know that I told you this, but I stock you a little bit online. I like your little the clips that you do of your video like sound bites of your show. So, Crystal, I told you guys this She's got an incredible podcast. We already know about her. She's gonna talk about herself in a second, but she is so good on video, which I know is a really big focus for you guys. So you have to go check out our videos. But one of the things that I love most is that it's just so soothing to listen to you.

spk_1:   15:27
Thank you so much that I'm blushing now. I'm black. Thank you so much.

spk_0:   15:32
So good. I know. I love like let me just start with the awkward compliments from the get go. So guys who might not be as familiar with you Crystal tell us a little bit about what? What you do. Like what your business

spk_1:   15:42
is. Yes, so my name's crystal profit. And I like to say I am the geekiest, dorky ist person you will ever find about podcasting like, And it just, you know, we have a few mutual friends Heather and I do. And it's like, I mean, it's how Melanie introduces me like y'all hard Melanie on the podcast year and like we just talked about G eking out, and it's just so funny because I love it. I don't know what it is. There are so many aspects of it. But I absolutely love to talk about podcasting and especially entrepreneurs and how they can use podcasting in part to their business. So a little background on me is I've been a stay at home mom for the past five years, and I've really been trying to figure out, you know, I was in corporate for a long time, and then we moved for my husband's job and, you know, it just we moved four times in five years. Well, that's crazy.

spk_0:   16:35
Okay, Four times in five that many times. Well, I

spk_1:   16:39
will. Do you have to stay like my husband works for a company that paid for us. So, like, you know, I don't want to say we had people pack us and move us. Otherwise I would have been like, I'm not going anywhere again. So that is, there's definitely a park. But other than that, like, it was just so crazy for us to move. We went from, like, a metropolitan area in the Dallas Fort Worth area to like out in the Boondocks. And that was when I just was like, I'm just going to stay at home like if we have to move again, you know, it just didn't make sense. We had two kids at that point, and daycare was so expensive for two Children and I was like, I'm just going to stay at home. But while I started staying at home, I like to say I went through this pioneer woman phase where I was like, Oh, I could be the next re Germans in this. This with Pinterest had really just taken off and I was obsessed with it. whenever I would get up with my babies in the middle of the night. You know, I'm sitting there nursing, just scrolling on Pinterest and everything. So I was like, I know what I need to do with my life. I need to be the Pinterest Perfect, mom. And, uh, if you're listening to this, you're in your mom. You're laughing because you're like, Yeah, she's crazy.

spk_0:   17:48
She's lost of, like, every bad romcom.

spk_1:   17:52
Yes, this is This is the start of every personal development journey. I feel like for anybody that is a mom, that's like, I'm gonna be super woman. I'm gonna do all the things. So I could all this crazy amount of pressure on myself and, you know, I just finally got to a point where I was like, I'm doing all these things for other people. What am I doing for myself? And so I started exploring just different things that started cooking a lot. I started working out. I started writing and writing is really where I felt like I kind of got my groove. I just kind of started journaling. And I tried my hand at blogging and then I self published a book and I was doing all these things and I was like I mean, yeah, it's kind of fun, but riding doesn't come naturally to me. It's something like even in school, I had to work really, really hard to finish papers and that just it's not my natural aptitude. The girl, you give me a microphone and I have found out this is my J. I'm like, This is my like, I come alive whenever I am on video or I'm doing a podcast or I'm coaching and motivating others like this is like they say, you know, once you find your sweet spot like you just can't ignore it. And so I I was actually watching this other blogger I've been following for years, and she was like a mommy blogger like, and she was really growing her following, and she was having this awesome success. But I never really thought of podcasting as like anybody could do it. I had always seen Dave Ramsey and these other like, huge people that have these multimillion dollar businesses have podcasts and never thought of, you know, a mom in, you know, Texas, staying home with her kids could ever just have a podcast until I saw this blogger do it because she was somebody, you know, she was bigger than me. But she wasn't this huge, you know, almost like celebrity status in my eyes. She was just, you know, another entrepreneur. And so that was really kind of the the pivotal moment for me. And I just, you know, it's just kind of starts with that. I have an idea, like famous last words for a lot of people is like, I I think I want to start a quite cast and I started and that was in It's so crazy because it hasn't been that long, but I have done so much podcasting. So I started. I had the idea first in May of 2018. So, like as of recording this episode, we're just now coming up to two years. But in two years, you all I have done some podcasting like I just publish my 145th episode on my main podcast. I have 17 episodes on my other podcast like I'm doing a daily podcast and a two episode a week shows. So like I'm all in like I am devoted to podcasting. It is so much fun for me, and I just love helping other people figure it out. So that's that's That's the story I'm sticking to. It just It's

spk_0:   20:53
only been two year. Okay, that's what's crazy. So side No, the online space guys has an entrepreneur. Online marketing. It's like dog years Middle. Yes, it feels like you can. You can have so much transformation in your business in six months. So the idea of like two years, what's funny is in a typical career we would think about that is like not a long time, but in how quickly stuff moves in the online space, how quickly new tools or programs or whatever comes into play. That's a substantial at a time. That's a lot of time from that much content like That's awesome. I'm curious. Was your first podcast. You did? Was it on podcasting, or did you have a different topic?

spk_1:   21:31
No, that's a great question. So I had a podcast. It was called The Rookie Life on. It was kind of stemmed from whenever I did try my hand at blogging, I had tried doing like thes devotionals, and I called it rookie devotionals, and then I sell published a book, and I did all these things under the rookie umbrella. But Heather is, you know, like we both gone through B school with any Porterfield and I had this one on one coaching with her. It was like this hot seat and she like she just was telling me she was a cap the term rookie and really isn't like something that's scalable because a lot of people think like I wanted, you know, you don't want to be Ricky right out of the gate like I want to get to pro level expert level as quickly as I can or just having some sort of credibility behind my name. And so at that point, I had had about 40 or so episodes of that podcast. But it was about female entrepreneurs, and it was just kind of sharing stories, and it didn't really have a lot of sustainability to it or even scalability. I kind of felt like like even though the stories that I listen, Teoh and then we shared every week like they were very interesting, it was overcoming obstacles and just really doing impressive things with their lives but I felt like it was almost the same story like, Does that make sense? Like I love? Like I was passionate about it, but at the same time, it just felt like almost the same thing all the time. And I don't know what you have there, but like if I start feeling that sense of ground hog day, you know where you're just like this feels like the same thing over and over again. I don't get is excited about it. So that's when I rebranded to the Prophet podcast, and that's that's what we've been doing ever since.

spk_0:   23:15
Okay, that's often I think it also is. It's so funny because we all talk about our early days when we first started our businesses, where we always start out with something, and it pivots slightly in some kind of way to something else. I think we all go to that down up, halfway in some degree, but I love what you're seeing around. Initially you started with something and Mrs idea of being interested in people's stories and interested in and understanding other entrepreneurs. I think I think a lot of people have a topic that they're interested in exploring, but they don't necessarily know what angle or what they're quote unquote ideal customer avatar is or what their product is. And I think we get stuck a lot of times instead of taking action were like waiting for it to be perfect. But I love your example is an idea of if you have an idea, run with it and I know we're gonna talk about that is like, how do you get started with a podcast here in a moment? But I I just I want to say this because for two reasons, Ah, lot of my listeners air listening are earlier on in the business. Within the first few years, some of them might be brand new, and they might be hearing sometimes examples of people who are so much farther had their business that it almost feels overwhelming. I love to hear these stories of, like how people first get started because we don't hear those often enough. We just see other people farther on their journey, and it it kind of paralyzes us so that we don't take the messy action you need to in the middle. So first of all, thank you for sharing that. And I think I think other people need to be doing that more when they share their stories of how their businesses

spk_1:   24:41
running. Yeah, for sure. And I think that, you know, for someone who's in the first few years, because I mean, what I look at myself is still being in the first few years of my business and still figuring out a lot of things. But I will tell you like I will be the first to tell you that pivoting to podcasting was the absolute scariest saying that I've done to my business so far. But it's also been the biggest thing that has paid off for me because I focused on one thing. Even though I have so many passions, I have so many. Like, I love to talk about riding and journaling and cooking like these air Still all the things that I love parenting. I have three boys, you know, hanging out with my dog, working out like all these things I'm so passionate about still, but honing in on that one thing that I can say, man, I really want to be known as the go to person for this one thing it's sure is scary. But oh my gosh, the payoff has been astronomical for me. That's

spk_0:   25:43
so okay, that's so good. I totally resonate with that scary thing like the for me. So I talk obviously about speaking and speaking on stages and for me, like I had a very hard time when I started my business, trying to figure out Do I want to move more into the leadership personal development space, Which is where I love being a former corporate leader, teaching entrepreneurs Leadership has always been my passion, but I was Ah, it's too many things sewn. Itching down on speaking on stage is like was really, really, really scary for me. And I think everybody has their own version of that around there. So many different things that we love and want to do and think that we can add your business. And I know we hear this all the time. Like niche down more is not more. But when it's you and your business and your passions, it is really hard to dio. So I love the fact that you did it, but now obviously you're a great success story that it works So Okay, so let's talk about so podcasting, somebody listening might be like, Oh, I have no interest in starting a podcast or I'm, like, been thinking about it for a while, But they've still been about thinking face. So I guess the question is, who should be podcasting? Like what? What is possibly have podcasting? I guess we should after that, real quick. And then who is this really? Four s. So that we know who we're talking to

spk_1:   26:51
today. Yeah, I heard this. It was actually on a recent podcast interview that I did over up. It was this organization who they helped female podcasters. And she said to me, podcaster becoming almost like the new business card or the new website. You know, we used to go check out someone, social media and then, you know, go check out their website. But now it seems to be like, Oh, well, so and so has a podcast. Like, I want to go check that out. It's almost like that. Getting to know someone before you ever have that initial meeting with them. So, Heather, I know a lot of your audience. You know, their coaches, they're entrepreneurs. Their small business owners like they're looking to see, like How can I establish credibility for one? So anyone that's looking to establish credibility or authority within their space? Ah, podcast is perfect for you because, unlike social media, where you're like, Oh, you know, anybody can put up a great picture or even do you know a quick instant story or do something like that about what you do. But a podcast gives you a chance to go even deeper into why you are an expert and what you do. So it's not just showing it's, I feel like it's the telling like you're showing in your telling because you're able to really just hone in on those things that are very specific to what you know. Like I think that that is the key, that I want so many people to grass. So someone's listening to this. It's not about what other people in your industry no or the other things that you know you could possibly talk. It's about what you know, what stories can you tell because you know so many people get flooded with Well, I'm a life coach. There's a 1,000,000 life coaches out there How in the world can I stand out? Well, maybe not every life coach has been adopted and can talk about your own personal stories. Or maybe not Every life coach is a parent and can draw on conclude like things that you've learn as a parent or someone who's cared for older family members. Or, you know, there's like the list goes on and on. But I think anyone should start a podcast that is interested in connecting with their audience on a deeper, more intimate level and having that ability to just tell your own stories the way you want to tell him. I don't I don't know what you Heather, but I love that I can just show up and be like I can say whatever I want to cause this is my podcast. Have

spk_0:   29:14
Jane I always think about, like all the time. It's it's interesting. I don't remember if I said this on an episode or I was a guest on somebody else's show. So forgive me, forgive me, but I working in corporate for so long, I didn't realize that the way I thought was always thinking about how I would represent the business that I work for. Like I, of course, had a personal brand in my role. I was an executive in my former business, so I had my personal brand. But it was always masked under the umbrella of how I needed to come across for that business. And once I started my own business and I started podcast and I was like, Holy crap, there's no literally nobody else telling me how or there's nobody going to proof this or edit this or like, literally, nobody else had to shake that cloak off a bit to be like, What is my actual voice? And now I'm like, I I se some kind of inappropriate things on this show. But it's how I would talk to my girlfriends to Marguerite Iss like I don't worry about it. It's It's so actually it's a lot of fun. It's a lot of fun.

spk_1:   30:16
Oh, and I love that. You point that out because I mean, I think that that's what's so freeing in being ableto have a podcast because, you know, it's like you could say something on social media, but I still feel like a lot of people hold back on social media because they're like, Well, my grandma could see this or my parents could see this. Or what if one of my kids see this? But, you know, I feel like on a podcast like I don't know what you like as a podcast listener, but I listen a podcast, mostly whenever I'm working out of doing the laundry doing that like I'm kind of just like, piddling around the house or doing something apart. My ear buds in and I'll start listening. So it is literally my ears in the person talking, and that's it's like I don't have to worry about anybody else, like listening to the things that I'm listening Teoh, or hearing what I'm consuming. It is just between me and the host, and that's where that intimate connection comes in, more so than you see with, like on a Facebook page or Instagram or YouTube, or even anywhere because there's so many distractions. But, you know, there's been several studies done that's like, What are you doing when you're listening to your podcast? Obviously, you know, people aren't really commuting and driving right now, but that is one of the biggest places. Ah, lot of people listen is when they're driving. I listen when I'm working out, there's people that listen, you know, when they're just hanging out at the park with their kids, you know, watching them play, so but they're not distracted. I know I don't know about you, but whenever I watch a YouTube video, there's usually like four other tabs open and I have something like, I'm writing an email and I'm watching this video. I'm very distracted, but when it comes to podcasting, it's really the only thing I'm paying attention. Teoh. I'm kind of multitasking, you know, doing these things. I don't you know, these things that I could just do without having to focus on them. But I'm deeply connected. I feel like I know someone whenever I see them, and I'm like, I have listened to their podcast. That kind of makes me all geeky again, where I'm just like I feel like I know you.

spk_0:   32:13
Yeah, totally true, it's, you know, it's interesting that you say that what you say that idea of like you do when you're on autopilot doing other tasks. So for me, when the weather's nice, I listen to podcasts on walks either with my kids in a stroller or just me on my own. And I kid you not. I could remember certain podcast that I've listened. Teoh. When I step foot on, there's this trail by my house. When I step on that trail, I will have a memory of a very specific thing that I learned on, like the rise together podcast or on any Porter Fields, podcast or gold digger. Like I remember very specifically, something that they said at different parts of my route. Like I know like this is very geeky and weird example. But I remember the episode that Neil Patel talked about Seo on any porter fields at this rime on her podcast. I remember the specific intersection that I was crossing when they said something that made me pause and be like, Wait a minute, that sounds a little weird. I don't know what it was, but I remember very specifically, like so it's interesting this thing about having your body in motion or doing tasks on autopilot. Well, learning information. There's something about the retention and comprehension that just stick with you, and I think it's very fascinating. So I think podcasting is one of those things that I don't think you're right. It's the auditory learning process is different than the visual one. And I think there's more recognition.

spk_1:   33:35
Oh, my gosh, Like first. While I have to tell you, I know exactly what podcast episode you're talking about and I know exactly where I was. I just like a soon as you said that I shot back in my memory. I was on the treadmill at R Y M c A. I was running. I remember exactly what you're talking about.

spk_0:   33:54
So Oh, my God, we're and I so weird. But it's all there's a reason. The reason for that You don't sign? No, let me geek out for a moment. So my audience knows my background is I worked in the hearing industry for 10 years, and I worked with a lot of hearing aid manufacturers. And what was interesting was at the time, the late phase in my career there they were working on new technology that would that would bring hearing technology and like streaming earbuds together. It was really fancy and very tacky. But there were so many studies done that talked about phones and when you look at things, it was intrusive exactly what you're saying. It's intrusive, and it's not like you have to have your full attention on a phone. Like to watch a screen. However, if you have things like there was one specifically that, like you're on instead of it being on your wrist like, uh, like when those health watches like a Fitbit on your wrist keeping track your stats. If those stats were in your ear and somebody telling you your heart rate or those other things, it wasn't as intrusive and it just it's seamlessly work into your life, and it actually had I remember what the study was, but it was just a different type of experience. So there's actual, like engineering and biological studies done about the difference between visual and the auditory piece. So it makes perfect sense why these things are resonating so much right

spk_1:   35:16
now. Yeah, no, that's so interesting. And you just gave me, like, 50 more ideas for content that I need to go and teach to my thank you so much.

spk_0:   35:28
And it s so good. But also okay, it feels like there are a ba jillion podcasts out there right now, and it's like podcasting is the trendy thing. Everybody is talking about it. It's like I've heard from a lot of people like Oh my gosh, is the world in another podcast? Could you hit on that for a second? Cause obviously I'm passionate about this. I know podcasting is a great thing, but can you talk a little bit about this idea of feeling like the market quote unquote is too saturated?

spk_1:   35:57
Yeah, and I think that this is, um it's a common thing that I have seen in the online space period. Like, I feel like we went through this with blogging and then people getting on social media. And, you know, I mean, I heard something the other day. I was like, Why even try to get on Facebook if you never been on it? Because there's no point. Like there's two billion people there, you know, or however many Or, you know, it's like it's so crowded, or why start a YouTube channel? Why start this? And to me, it's just a excuse. It really is, because even the people that started I mean being in the position I am, I've been able to network with Cem podcasters that have literally been around since the dawn of time. I feel like this was like 8 4009 I'm like, podcast existed then I didn't know that. You know, it's like meeting all these people they talk about like they've been there for that long. But it's constantly evolving, like everything is changing. Even the things that they did way back in the day are totally different then how it is today. So if someone's listening to this, they're like, Yeah, I thought about podcasting for, like, six months. But you know, there's too many people. It's overcrowded, like you don't understand my industry. I've heard this so many times. You don't understand. I will tell them you're right. I don't. I know my industry, and I know the ones of my members and my students and my clients to people I've worked with. But the one thing I do know and I'm the circle background of what I said earlier is no one can tell stories in share wisdom like you can. So I could give you a great example about fly fishing. Okay, I don't fish like who Let's just throw that out there. I'm I'm like, you know, give me the fake one. And I really like, Give me the barber. You know, I do all that with the kids, but I'm not a Fisher, but my brother he loves fly fishing. And Heather, if you like my accent girl, my brother, he has got that thick like redneck Southern x e. I don't know if you're familiar with King of the Hill, that old old show the cartoon was like Boom, our whatever and it just sounds like Matthew McConaughey like That's my brother. Okay, whenever he's talking and so no one could do a show on fly fishing just like Kim. But I can promise you there are probably tons of outdoor fishermen, podcast and other ones that are about something related to it. But on Lee, he has his expertise. And if you do feel like oh, you know, it's just so crowded where I am, then I would challenge you to go even deeper in your topic. So what does that mean? I know lots of real estate agents that are starting to look at the possibility of starting a podcast. Well, instead of doing one about all real estate everywhere. Why don't you need each down, Teoh? Just people that want to do for cell by owners. And then why don't you need down to your state or your county or even your city like this? Um, saying like it's almost like the Russian nesting dolls like you can keep going deeper and deeper and deeper. So, yeah, if you're a life coach and that is your title, yeah, that is, it's overcrowded. I mean, and I don't even know the industry. But I can tell you a life coach would be overcrowded. But if you are life coach who serve women over 40 who are looking to retire in the next 10 or 15 years, and they're trying to get a game plan on their finances and really understand what they want out of life like that is a lot more specific. And just from a business standpoint, the more specific you can get, the easier it will be to attract that audience that you wanna work with, you know, going back to the ideal customer avatar. It's like those dream clients like, and if you set up your podcast to attract those people than magical things can happen. I could just say that, like, awesome things can happen when you set your podcast in your business up to attract the people that you really, really want to work with. Like, for me, I'm not a techie person. Like I understand. Tack on, you know, pretty, I would say, like a a meet an intermediate level, right? Like I'm not advanced, But I'm not beginner and I dont get really fancy, because I honestly, I don't even care. I don't care about fancy equipment. I care about getting it done. And I care about being consistent. And I care about people knowing that Crystal's gonna show up even though there's a pandemic. Actually got a message the other day on instagram. Some of it was like, Girl, you're actually still podcasting, and I'm, like, kind of looked around, you know? Of course I'm reading this on my phone, but I'm looking around and I'm like, what else did you think I was gonna dio like? Yeah, I'm podcasting. I'm still showing up because this is what I know. Like, this is what I know to dio because my audiences, depending on the content it's how I stay connected with them. So I feel like that was a long, a long answer to your question. But that's just it just goes back to being passionate about my audience. And I think that if you're going to podcast, you have to be passionate about having that connection with your audience and just showing up is your authentic cells. And just knowing that some people were gonna love you. Some people are gonna hate you. But that's OK. That is okay. You can't win every can't win them all over.

spk_0:   41:10
Amen for sure. I think that is one of those things. We I think we think about platforms like podcasting and in our heads were like, We're going to get a BA jillion followers are all these listers. You don't need that you just need a UTC door people, which might be a small group of people to start, and it might stay a small group of people for quite some time. And it's not really about having this huge, lofty goal of trying t o reach millions of people. It's you're trying to reach your people, but the people that connect with you on that and I think it's really important. You know, something that you said around that example of that person reaching out being like, Oh my gosh, you're still going? I You know one thing for me, I So I'm a believer of the produce content every single week and email your email, lest I feel like it's a technique. Top Memory for Leo By Amy Porterfield It's something that's very difficult for many entrepreneurs, especially if they don't consider themselves writers because we have to write a lot in our business in Write me podcasting like you had, said the talking piece that felt much easier. I mean, clearly, I'm a speaker, so it's easier to speak.

spk_1:   42:15
But one of the things that

spk_0:   42:16
I really had to adopt and I would imagine this is true for your audience to is I had to have a pep talk with myself and be like, You know, what gnome? Or is it a all? I have to write this block post this week. Oh, I have to figure out a video or something. I had to adopt this idea that I am the kind of person that produces a podcast each week, that if I'm going to do this, I'm going to show up. Come whatever hell high water, whatever the phrases like it does not matter. No excuses. I will show up every week like movies like Indefinitely. This is how this is who I am now, and I had to really wrestle with myself for a while to get to that place. But once I launched Labor Day weekend of 2019 I haven't missed an episode, and I've thrown in a couple bonuses like I show up every single week. But I think that's something that you have to consider, like is consistency in podcasting like, Is that Is that something that is as important as just getting out there? Like, how do you toggle between those two things? I think I think people a little scared of the commitment that might come with

spk_1:   43:19
it, right, And that's like something that I've really been trying to be more transparent with my audience and letting them know like I don't sit down to do this every single week I have really adopted and Heather on If you've read the book. The One Thing by J. Poppa Zon and Gary Keller. But it's like I mean, it was just such a game changer to me because I had always heard, you know, people like Amy Porterfield and people that do have been big podcast. They talk about this idea of batch ing and doing like focused tasks for a certain amount of time and then switching to something else. And so for me, one of the things I mean I got to a point where I was almost burning out, just doing one podcasts episode a week. But what I have learned and adopted over time is like you can't do like that's not sustainable toe like record edit market because again, it feels like that ground hog day of like doing the same thing every single week. And I get bored with this. Same like the ground Hog Day perspective. I have to have something that keeps things exciting. And so for me and anyone listening, that's thinking about what kind of commitment is this to podcast. I highly, highly recommend when you sit down to record you record, it's kind of like the idea of riding without editing, So I suggest other people do that with recording, so sit down set aside a time whether it's an hour or two hours, however long it is like I mean, I know as busy parents, you know, busy entrepreneurs, especially with everybody at home. You know, under the state helm, orders like it's really difficult to set aside that time for you to podcast. But if you can just squeeze in an hour, don't just sit down and say, OK, I'm gonna record one episode and then edit it and upload it and do all the things. Instead, I would rather see you sit down and record 4 15 minute episodes, and then they're like, You're done for the months and then next time you have a chunk of time, sit down and edit one episode at a time, and then maybe next time you sit down and you make some little cute little Kimba in the images that you're gonna market. So don't sit down and have the idea of like I have to record and then edit and do all the things, because that is how I started it to burn out. It really was because it just felt like I do this on a Monday. I do this on a Tuesday. It just I got bored and now I'll sit down. Sometimes I'll record two or three episodes. Sometimes I'll record five episodes. I mean, it just depends on the time that I have allotted. But just sit down and do one thing at a time and you will fill. It's just not a stressful. So I hope that answers your question. Yeah, that's more.

spk_0:   46:08
I love the fact that you mentioned, like the short 15 minute episodes like Podcast, some of the podcast that I subscribed Teoh are our like an hour long. My episodes, 45 minutes, sometimes an hour and 15 minutes. Like there. Longer conversations. They don't have to be like you. Your podcast doesn't have to be this big sermon every week. If you wanted to be, that can be. Or it could be these little snack size things like you, much like little 15 minutes. I know a lot of people who have shorter podcast episodes and there equally successful, like so I think it doesn't have to be like this one set recipe, which I think is

spk_1:   46:43
beautiful. So I wanted to go back to what you were saying about consistency like If someone's worried about being consistent, that's where I advise you to start. I had a student of mine who was like Crystal. I'm just so overwhelmed because she thought she had to talk for an hour because she had been listening to all of these. But she's like Crystal. I know how to talk about my photography business for an hour. And I was a girl who told you you you could talk for five minutes and like That's it. We could talk for two minutes, you know, and put those out and then it just kind of clicked for She's like, Oh, so I think it's like this misconception that like you have to do it a certain way and you don't I think that's what the beautiful thing is. I have changed so many things about my podcast in the last two years from the format, from the music, the logo, like the name of the podcast. I've changed it all, and I'm not saying that you should keep experimenting and trying new things all the time, because then your branding and consistency gets all you know, wonky and crazy. But I do believe that don't like fall prey to the idea that you have to stay on one straight narrow path whenever you start podcasting or if you want to change it up. I look at Rachel Hollis. I don't know, Heather. I know you've mentioned the rise together podcast, but did you listen to her podcast before

spk_0:   47:59
she rebranded I I don't think so. I So I started. Yeah, just when it was rise. Yeah,

spk_1:   48:06
so she had It was called the dais podcast. D A. I s And it's so funny. I loved it. You know, this is how geeky I get on podcast. So I've done, like case studies on how she rebranded her podcast. Amy Porter, Phil recent recently rebranded her podcast has done a lot of new things. So even for these huge big podcasts, like, once they get going and they decide they want to change things up, it's possible. So my thing is just just started. Just get going. And like we said earlier, like just getting in the motion will help you kind of figure out the things that you want to do. You want to talk about that? You have to just get into motion. I love What is Marie's quote? It's like clarity comes from engagement, not thought like just get into motion and start moving forward because then you'll find out, Man, I think I want to dio, you know, 45 minute interviews. I think I want to do you two episodes a week that are shorter. I think I want to do a daily podcast like you'll start to figure those things out, But you just have to get in

spk_0:   49:08
motion. Yeah, okay, I love I love that. So let's talk about getting into motion. So one of the things I love is you have so much content that helps people obviously get started on this. And one thing that I think it's so awesome about you is you have a lot of free content that exists. So we're gonna talk about that. Crystal has an awesome video Siri's, that's going to pair with what we talk about today. So just know if you're driving or walking or hiding from your Children in the class, it you can come back and dive into this even further. So I'm gonna link Teoh Quite a few. Resource is in the show notes, but I know you talk. You talk about simplification, like making things simple and breaking down. How to get started with podcasting and five easy steps. So let's walk through those briefly and then like, well, deep dive into them a bit like wherever we want to go on some tangents. Let's do it. But let's let's go through each of the steps. So that way, they have a good picture around. Okay, so what does it actually take to get started?

spk_1:   49:59
Yeah, for sure. So I'm just gonna give you the five steps, and then we'll kind of break him down. So the 1st 1 Well, first of all, I just have to tell you, my overarching brand identity is start launching market because I think that those are the three key phases that you should go through your podcast, your business, anything that you do online should be about. Start, launch and market. So number one of the five steps is to start. Number two is content planning and consistency. Number three is recording. Number four is launching and five is marketing. So those are the five steps. And if we want to go a little bit deeper into the start, aspect. We've already kind of talked about just getting started in The first thing that really comes from that is you have to settle on a name or an identity for your podcast. So, Heather, I know for me I have the prophet podcast, which is funny because I tell people, Don't put your name in the podcast and people are like, Oh, really like you got. And I'm like, No, no, no. It's a fun play on words. I hope that you understand that this is not a vanity, things sitting my name in the bod gas. It's a fun play on words, but you have to figure out what you want to call your podcast. So, Heather, for you, how did you come up with the name for your

spk_0:   51:19
podcast? Oh, my gosh, this is such a good question. I'm some staring right now at my vision board. It's about four feet from my office on the wall, and I actually have my initial can va image that I put on this a year ago, and it was right when I had decided on the name finding your it factor. And what's fascinating is I struggled with this so much I should go back and sure with you at some point the names that I had I really struggle with this because one I wanted to go. I think the original name was going to be every day speaker because I wanted to bring this message around. Speaking isn't just for stages like we all speak every single day. So, like, let's draw attention to how we get better. But it was just confusing and too kitschy, and I wanted to pivot more towards like the self development for entrepreneurs. So I don't even remember. I know my husband Help me with the the finding part like the finding your it factor was about the journey of becoming the best version of you, which unlocks this confidence about you that, I don't know just makes your mixing more magnetic. So it was a series of brainstorms over months on. When I landed on it, I liked it. I had to let it sit for a while and actually see some graphics for me to be like, Yes, this is the one.

spk_1:   52:28
Well, I love it so much because I feel like you you just touched on so many things there. So you talked about your audience. Like who? You wanted to speak to you. But you also talked about like what you wanted to speak about. You talked about all the brainstorming that goes on. So that's really what the starting piece of the puzzle is. Is like just pulling on a notebook, getting your white board. I have a white board in my office I'm obsessed with, so I will get my dry erase markers out and then just, like, go to town on whatever idea that I have. But it's like, Okay, let's establish who you're talking Teoh, what you want to talk about and again, going back to the nation down and just narrowing your focus on one thing. And this is usually where people get squirming because they're like How I don't I don't like I love. I'm passionate about all these things. I want to go this way. I want to do this and I'm like, as much as it really sucks to Dio, you have to pick one thing. Just one thing, and it doesn't have to be again. The end all be all for your podcast. It's just something to start to get you into motion. That way you confined your audience and figure out what they actually want to for you to talk about and to share with them and to teach them. So that's really number one is just starting is picking your podcast title, picking out a tagline and then figuring out, like, just some of the basic, like, foundational pieces of your podcast. The second step, when it comes to content, planning and consistency is where I really want you to die, Elin, who your audience is. So for me, I speak to entrepreneurs on my podcast. I don't speak to people that want to start a true crime podcast or, ah, hobby podcast. It talks about, you know, cooking or their favorite, you know, workouts. I mean, if that's part of your business and your on entrepreneur, then, yeah, I'm talking to you. But if you're just like, I just want to start something, cause I just want to share my ideas like No, I'm speaking directly to people that are looking to take their podcast to the next level. At some point, they don't know what that necessarily looks. I and that's OK, but I really want you to dial into who you're speaking to whenever it comes to your audience. So, Heather, I know that you've mentioned, you know, you talk to a lot of, um entrepreneurs, a lot of coaches, a lot of leaders who are trying to establish themselves, who was speaking. So for your content, you're going to have a lot of things that revolve around speaking because that is the topic that you've landed on. So whenever it comes to content planing, what are some of the things that you've done to kind of help you come up with some of the ideas?

spk_0:   55:06
So early on, I determined that I would have four categories of my podcast to make it easier for me to come up with ideas because I knew I didn't want to Just talk about speaking on stage is because my I might lends for my business is stages air great. But also we speak every day, so we need to be practicing these skills every day. So I wanted to broaden it, so I have four. I've never actually told my audience this before. I have four areas that I categorized. My shows in one is entrepreneurship. One is speaking on stage is one is marketing and one is personal development. And every guest that I have, or any topic that I choose has to fit in one of those four categories. Otherwise, it's not a fit for the

spk_1:   55:45
show that's so good. But City is sharing some of that like you're like. I haven't shared this before, but that kind of stuff is what I think is so key for someone who's thinking about starting a podcast because I do the same thing. I you know it has to fall under either. A start launching market for part has to fall under the umbrella of podcasting. So I have guests on my show that, honestly, this is just like a shameless behind the scenes thing. I am selfish with my guests, like I like ask people who are way smarter than me and other things that I really want to know about. And I'm like, Can you come on a podcast? Two streets, my audience. But really, he, in reality, most of them I'm like, I really just want you to teach me, and I would love for you to teach my audience to you But really, you're talking to me. And so but you can do that with your podcast because you're sharing valuable content and you're able to as long as someone like, he said, sticks within the realm of the categories that you have, then I mean, like, your possibilities could be endless because even though you're like Yeah, but Crystal, she just said She has four categories. How does that make it endless? Well, it gives you opportunities to talk about marketing when it comes to online businesses. Marketing yourself as a brand or it gives you public speaking. Are you speaking at churches? Are you speaking at corporate events? Are you speaking at weddings or family event like there's so many? You see, I'm saying, like once you start really needing down and figuring out what it is that you want to talk about, you can start almost polling like ideas from your audience in your community as well.

spk_0:   57:20
Yeah, I think that's so so good. You know, it's interesting that you talked about how you're selfish, and when you bring guests on the show, I think of me as I am totally a mama bear when it comes to space on my show and having guests. I'm sure you get this to you get pitched by a lot of people, granted, but it sounds offensive. I get a lot of pictures. I don't get a ton of pictures, but I get pitches every day. And I am very mama bearish because even if somebody has content that might fit within those four areas, you can always tell whether or not somebody is coming onto your show to serve your audience, for sure themselves and like that's one of the things that's like If you're focused on who your audience is, like the whole thing that you sat around, you have to know your audience is when you get started. If you know who like what you're trying to do for them, it actually makes it easier for you to decide what you're going to put on your show because it makes it not a whether you like a person kind of thing. It makes it more a like. Is this the right fit for my audience and for the mission of my show?

spk_1:   58:17
0 100% And I think that, you know it's so important to really lay down like going back to step number one and starting like establishing your why and having very firm boundaries on what are you trying to accomplish with this podcast for you, for your audience, like everybody involved, like what are you actually trying to accomplish? Because it does make it easier to say no. Like, even if you know someone pitched you and like there, a friend of the family or somebody like it's a lot easier to say. I'm sorry. It's just not a good fit because you have these guidelines in place. Like I don't even feel bad when I tell people know, because I'm like, No, I stick to my audience like I hold my audience above myself when it comes to the content that I'm creating, because once you bake, break that barrier of trust. I don't know if you've ever experienced this is a podcast listener, but I've listened to some podcasts where I'm just like being They just took a wrong term, and I just don't feel I don't even like to tune in anymore. Whether it's adds that don't like they're not relevant to the show or people that come on and you hear them say, since staff and you're just like, whoa, this like I'm done with this. I have once described from a few podcast interview on that. But if you as a podcaster, can always remember your why why you're doing this, who you're doing this for? It just makes the content piece of it so much easier, which in turn will help make the consistency of it easier. Because you're excited about your content. You don't sit down and you're just like I have to do this again. Like you said earlier, like I have to podcast. It's like, No, we're committed to showing up for our audience because we want to have those intimate connections with these people who we would love to see as our clients or members of our community, or just are cheerleaders. I can't even tell you how many people listen to my podcast who have never once bought anything from me. But they are the first people to tag me and Facebook groups, and it just makes my heart explode because I know like they're not my students, that you're just avid listeners of my podcast, and they're like, Oh, crystal profit like you. You need a podcast expert go to go to catch crystal profit. And that, just like, has been one of the biggest blessings from podcasting because I don't think I would have ever gotten that if I was just blogging or just doing YouTube like, I just I feel like I actually have a real deep

spk_0:   1:0:41
connection with these people. I totally agree with that. I think that I think it's so important, really talked about earlier. When you have that relationship, when you're in someone's ears, that sounds really creepy, but it builds an intimate relationship. As you said, unlike anything else where people's trust in you elevates meat for been doing a series on the show around the like know and trust factor. And to me, podcasting has been such an accelerant for me and building that with my audience. And so I think I just think that idea of like people trusting you, knowing you like you knew all of the things they get back, not just in the message of what you share. But I talk so often around how we communicate. It's more than just our words, just the tone, the tone and how you deliver information, it helps people put I feel closer to you. Help some feel like they know you and your little quirks and weirdness and geekiness and all those other things that happens through through how you deliver your words. And I feel like video is one thing. But there's something so intimate about the audio piece. So I love okay, I love all. So Okay, let's talk about let's talk about recording

spk_1:   1:1:46
seven West. So I you excited? So I want I know I'm like, I'm like, we're gonna take forever to get through all of this. Okay? So number three is recording, and I really want to point out guys, we've already gone through two steps and we have not once talked about equipment and software. And the reason why I want to point this out is because that's why so many people tell me they don't want a podcast there like, Well, the tech is overwhelming. But I'm sitting here telling you, we haven't even talked about it until now. Like it's just now starting to become relevant because you have to have an audience established what you're gonna talk about, not audience established the audience you want to talk, Teoh established what you're gonna talk about a content plan, at least a few ideas in place before you even think about equipment and recording. Because to me, like the equipment and recording, like once you get that figured out, it's a piece of cake like Heather. Is that how you feel about it? Like, once you final like, once you've figured out like, Oh, this time I Mike works. This is my software. How does podcasting like the actual text side of it feel to you?

spk_0:   1:2:47
Oh, my gosh, guys, I'm gonna be fully transparent. We talked about this idea around being slick First is being scrappy on the episode with Mel, and I am so scrappy. So let even tell you today how I record like I have one microphone which I bought when I decided I kind of wanted to a podcast. I bought a blue yeti microphone off Amazon, and then it sat in a drawer for a year until I got the, like, the nerves to do it. But I have that microphone, but literally all I use this is so far you're probably gonna cringe, but also laughed. I used the voice recorder app on my computer that came installed on my surface pro. But I don't I didn't buy any software. I don't do anything except for open up a little thing that I push the red button and it records. Granted, I did hire out the editing. I don't want to touch it. I don't want to learn it. So I found off of online. Which of you on referral? I got a guy like I pay him. Does he editing for me? I That was a barrier for me and I don't know how to do it, and I don't want to learn. So I knew of Michael Caine. This is gonna be a thing I hire out. So I hire out the editing piece, but because I don't want to do it. But the tech itself, like once I just realized Oh, I have to push a button. That's all it like. It really dissolved the excuses like sitting excuses and start coming up with all these, like things. I always say, like, Okay, so you know, you're gonna do something, sit down and start the task. And I think you'll find the task is not take nearly as long as you think it does. You just built it up much bigger in your mind.

spk_1:   1:4:09
Oh, my gosh. And that is like I feel like the crux of ever. The whole reason why so many more people have not gotten into podcasting is because they look like they. It's kind of like that. Ignorance is bliss, like they're just like, Oh my gosh, it's this huge staying and they're almost wearing it like it's a badge of honor like, Oh, I don't understand it. So I don't have to the podcast, and I'm like, Let me see your phone right now and pull out the voice memos up and hit record. Boom! You're a podcaster and people look at me like, No, you can't. It has to be a lot more can be that simple. No, no, no, no friends. You can record podcasts directly on your phone and upload them to your hosting site, and you have a podcast like you are done. So that's really the thing that I wanted to hit on. When it comes to recording is strip away. All the obstacles get scrappy like Heather said, and just do it like the hardest part. I feel like And this is where listening to Heather's podcast can really help you. Is people like you have enormous Sounds stupid. Yeah, I'm gonna sound dumb. Yeah, I don't really know what I'm doing. And I'm like, why would you if you've never done this before? Why would you think that? You would just be, like, hit it and then, you know, produce something that's like a Ted talk. Where the podcast, It's not gonna happen. I still I still mess up all the time. Like it said earlier. I'm more than 150 episodes in of podcasts. I still mess up and it's OK. I just keep going. I'm like, I'll get better the next week. You know, maybe my 500 episode will be better, because I just don't dwell on it. So that's the biggest thing I wanted to say. Get scrappy. Don't dwell on it. The next step is launching, and it's really funny because with all the global pandemic stuff going on, I have totally shifted from my launch perspective because used to it would be like you need a very strategic launch plan and you need to do this and it needs, and I still stick to the standards of having a launch plan. But it does not have to be as long as I used to say so. I used to say, You know, you need at least 4 to 6 weeks But then I realized, Ah, lot of people's goals, especially people in your audience, and my audience is not to have millions of downloads or to get on Apple's new and noteworthy or toe have AH 1000 downloads in their first week. A lot of people just want to get it out there. And so what it comes to establishing a launch plan. I just tell people to figure out what's date you want toe launch, start telling people and then work in reverse. And, like Heather said, she mentioned the podcast boot camp, and this is going to show you how to establish a launch plan, like do all the things you need to actually launch your podcast like the mechanics behind the scenes. But just do it. Just put it out there like I've had students that have launched in under a month. I want to podcast over a weekend, actually, when I launched my brain new daily podcast and yeah, it doesn't have these huge results, but it's there and it's going in. It's growing every single week. So that's really what I'm looking for. And then the last step is marketing. We do not have enough time to talk all the things marketing. But I do have so many great resource is so I have the prophet podcast. I have a YouTube channel that's all about podcasting. But when it comes to marketing, I go back, really to step one where you are figuring out who you're talking. Teoh, just talk to them. Talk directly to that one person like Imagine whenever you're doing all your marketing and you're recording your show that you're speaking to that one person. Because when you do that, your people will find you, and I have found that it makes it even easier if you throw in some of your personality like Heather said, You know, like I'm I got the y'all I got the Southern like, and I used to be kind of embarrassed about it when I first got in the online marketing space because my accent used to be a lot sicker it's not as bad now. I used to be a lot thicker, but I used to be kind of timid about it. But that is actually the one thing that I hear from so many people is. I love listening to you talk because you have this Texas accent and I'm just like, Well, I'm glad cause I can't change it, But it's just pull out those pieces of yourself. Pull up those pieces of your personality that will help you stand out in a crowded space and what people will notice, like hold their sectoral that, you know, speaks with his really thick Texas accent. And it makes me just think a sweet tea. Oh,

spk_0:   1:8:42
I love that, you know, I love them, he said. The like There is, I think, with anything there is a quote unquote perfect way to do it. And then there's, like, reality of just start taking action. So what we said like, you might previously have been like Okay, a really good launch plan would be 4 to 6 weeks, but right now it's But don't let that become an excuse for thinking like Okay, now I got a schedule. Time to sit down to come up with my plan. And that plan is not gonna start for another three weeks because I don't have to finesse the plan. And then I gotta figure out the like. I think each of you have to call yourself out on your own Bs excuses and ask yourself the question. Do you want to start a podcast or not like it's a simple yes or no answer. And if the answer is yes, like, what's one action you can take for me? When I was going, I didn't I didn't really know. I was like looking at the courses, taken the free stuff like I figured out like, What's one thing that I can take and get some more information? Still, we were not connected the time, so I did not discover you yet. But like I found, a blogger posted a member of someone and it was like, find your hosting site and then do this one thing and I'm, like, perfect. So I did that one thing, and then I did the next thing, like just taking one step at a time. I think that if anything is like one action take from today it's just take one step and go forth and do it, whether it's buying a microphone or I think, like go watch the five part video syriza boot camp, he referenced like Can they do that in one setting? Or is that like, over the course of five days?

spk_1:   1:10:05
So it's over the course of five days only because it's meant to, like explain it. And like he said, take action her go do something about it. So instead of because we do, all of us get caught in that cycle of Oh, I'm gonna learn this. I'm gonna learn this. I'm gonna go on YouTube for five hours and you come up for air and you're like I e actually haven't done anything. All right, so it's It's strategically meant to be delivered over five days. You have a break like your brain can actually absorb everything and think about it because I've had people tell me like, Well, I looked at this about recording, but then I started thinking back to the content video and, like I just came up with a ton of ideas, but it didn't actually come to me until two or three days later, So that's what I think is so cool about this series is because it is broken up and I also offer more. Resource is for you to go download or go watch or go. Listen, Teoh, because I think that it is something that is ah, 100% doable. But like you said, you have to commit that. And I think that that's the biggest scariest part is just saying, Like you said earlier, Heather, It's like I'm going to commit to showing up every week, and that scares a lot of people. But once you go all in like it's so much fun, you guys. And if you're like Crystal But yeah, that's just, you know, come watch my listen to the podcast instances, the YouTube like I always have this kind of energy around Bob. Yeah, like I'm laughing because I just I watched some of my stuff. Sometimes when you're the biggest dork ever, you are so geeky, like it's so true what everybody says. But that's why I love to talk about this, because if you're looking for someone who can help you understand podcasting, if you're still like it sounds overwhelming. It sounds like too techie. It sounds like too much. Please come hang out with me because I know I will take away all that overwhelm all that shame about like I don't understand all this known. No, no, Those are excuses, and you no longer have them. Let them go. Let it go. What?

spk_0:   1:12:07
Push. Like a whips? Yes, like Oh, my gosh. Yes. Okay, so All right, So, guy. So for those of you who are interested in starting a podcast, I've got many, many, many questions the D m on instagram and the email like, How do I How do I do this? Like, this is the answer. I I was telling Crystal before we hit record today, I could probably teach you I could share with you the tools that I use, But honestly, like, I think you should learn podcasting from someone who is an expert on launching them. I was pretty scrappy when I got started and, of course, asked me some questions, but I would go start with video Siri's. I think that's a great place to go beyond the video Siri's crystal, which, by the way, it'll be the length of the show notes. Where can people come hang out with you and

spk_1:   1:12:47
being with you Yes, please. Please come watch all of my dorkiness. My giddiness So on social I hang out a lot on Instagram. I share a lot more of my personal life. Like I said earlier, I have three boys there are almost let me see 11 and eight and then four and then I just share my life on instagram mint insta stories from my favorite places. But that's where I do a lot of my marketing. So if you're like trying to get ideas for marketing on Instagram, go hang out with me over there. Crystal Profit T X and then on Facebook. I have a free Facebook community. It's the Prophet podcast online community where we just talk about podcasting and we geek out and I share weekly tips and strategies and some motivation to just keep you excited about podcasting. And if you start to feel overwhelmed, I'll have people come in their and post questions there, like I feel down because I don't know this and I'm like, there are no dumb questions. I've asked them all like I have gone through all of that painstakingly awful process for you. So don't worry of estimable, but yes, So you can find me on Facebook and Instagram and on LinkedIn at Crystal Profit. Tietz.

spk_0:   1:13:55
That's awesome. Okay, I'd like to end with one last question that I'd like to ask my guests when I remember. Theme name of the show is we've talked about is finding your a factor. I think one of the most important pieces about rocking the it factor is recognizing what it is. So I'm curious. What would you say is your it factor?

spk_1:   1:14:16
So I'm laughing because I mean, I want to say podcasting, someone gets obvious. But if I were to go deeper into what truly excites me about podcasting, I would have to say, being ableto confidently like, just talk to people confidently, not just in a way like Stilic, you know, your shoulders are back. And I'm sure, Heather, you have so many great tips about this, but just being able to stand firm and your message and what you believe in sharing your ideas, no matter who hears them, but just sharing them confidently, knowing that you are sharing something that is true to you. And you're telling your story. So yeah,

spk_0:   1:15:00
and you rock at it. All right, girl, thanks so much for joining on today's show. Guys, be sure to check out the resource. Is there a link in the show? Notes? Get yourself in that video, Siri's and come hang out with us on Instagram and we will see you guys same time, same place next

spk_1:   1:15:12
week. Thank you so much for having me.

spk_0:   1:15:15
Of course, guys, thanks so much for listening to finding your it factor. And, hey, if you have a top coming up, you have to check out my free resource. It's called Nail Your Next talk. 10 must ask questions before taking the stage so you can show up as an authority and turn that talking to future business. These are the questions that I use myself to prepare for my life talks, and they're going to help you ask the right questions of the person who booked you for the event. So the meeting planner or the client and it's going to help you serve your audience to the best way possible. It's gonna help you anticipate potential tack or 80 snags. Turn the Cuban a time into a strategic place for content and make this speaking opportunity a lead generator for your business. So go get it Now. What are you waiting for? Its over at heather. Segar dot com forward slash 10 questions.