Meet April, one of the OG lifestyle entrepreneurs who excel with helping business owners put together a method that will grow their business. In today’s episode we cover the difference between methods and frameworks, how having a solid offer is critical BEFORE adding speaking to your biz, plus her new fav platform - Clubhouse (specifically how to leverage its unique benefits in your business).
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➡️ https://heathersager.com/episode75/
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If you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.
Meet April, one of the OG lifestyle entrepreneurs who excel with helping business owners put together a method that will grow their business. In today’s episode we cover the difference between methods and frameworks, how having a solid offer is critical BEFORE adding speaking to your biz, plus her new fav platform - Clubhouse (specifically how to leverage its unique benefits in your business).
EPISODE SHOW NOTES👇
➡️ https://heathersager.com/episode75/
🔗 Grab the latest FREE resources: https://heathersager.com/start
🔗 Browse all episode shownotes: https://heathersager.com/blog
👋 CONNECT WITH HEATHER:
Work with Heather: https://www.heathersager.com/
Instagram: https://www.instagram.com/theheathersager/
YouTube: https://www.youtube.com/HeatherSager
If you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.
April Beach 0:00
I don't think people realize that the framework and their signature offer, their signature method, is the core of everything they do. All the marketing, all the speaking in the world, all the social media advertising, all the Facebook ads, all of them here in the world you do don't mean anything unless we have the foundation of your quote-unquote, what you want to be known for built which starts with your method and your framework which then goes into your signature offer now.
So I think there is a lack of understanding, that is like an entrepreneur maturity thing, it's a lack of understanding of how this is so important. It was really interesting. Somebody referenced in in a room I was in last night that having your signature offer is not something that just makes you better. It's something that stops the bleeding.
Like, this is not better, we're not doing this to be better. We're doing this to stop the bleeding. And people don't even know that they might just be like bleeding out in this area if they don't have it because you can kind of love along in business and sell some of these services here and sell some of these services there but without this signature offer and the signature framework or method, you're never going to be able to scale exponentially and become what I call the undisputed leader in your space. So I just think there's a lack of knowledge around if you don't have this, you might not be in trouble now but there's going to be a point where you are stagnant or you're sliding backwards and you're not going to grow.
Heather Sager 1:45
Well, hey friend, welcome to another episode of the Heather Sager show. It's me Heather Sager and I'm honored to be your speaking coach here today in this episode. I've spent the last 15 years studying and building my communication skills to inspire and teach business owners and their teams from stages around the world. I've had the honor of speaking on more than thousand of stages on topics of leadership, premium brand positioning, sales, and of course communication. And now my focus is helping fellow online entrepreneurs become magnetic speakers, so they can make a bigger impact in the world while growing their income. This show right here was designed to give you a dedicated space each and every week to grow your skills and keep your big goals front and center. And if you liked today's episode, be sure to grab a screenshot and share it on Instagram and tag me @theheathersager so I can give you a shout out and celebrate the work you're doing. All right, let's dive in friend, it's gonna be a good one.
Well, hey, friend, welcome to another episode of the Heather Sager show. If you have been struggling with how to get traction in your business, if you've been asking the question, should I launch a course? Or should I launch a membership? Or should I do a five day challenge? Or a three part mini video series? Or is it a webinar? Or why is no one buying my stuff? Chances are it's because you don't have a well vetted signature method. I'm gonna call you out because I can. We have that kind of relationship, you and I. But here's the thing, a lot of business owners are running so fast that they haven't actually dialed in the system that will help their clients get results which is exactly why I asked my friend April Beach, who shout out I had the opportunity to be on her podcast, the SweetLife podcast last month plus we hung out quite a bit in Clubhouse. I was on her show talking about how to amplify what you teach through guest phases. So how to speak about your signature offer, about your business in a way that actually converts back into filling your programs. But it's kind of like a chicken and egg situation. But this is more linear, more straightforward. It doesn't really help for you to amplify your message and get on a bunch of stages if you are not clear of what your offer is, specifically, your signature method. Now, what's a method? What's a framework? How do all these things fit into your online business? We tackle all of that in this interview. Plus, we have a hell of a conversation about our new favorite platform Clubhouse. Now, if you're not on the platform, or if you have no interest or you don't have an Apple device, and you're like, it's not for me, let me give you a little reframe here. We talked about this to successful businesses, the entrepreneurs that you admire online, they are never saying, that doesn't apply to me or that doesn't work to me. They're always asking the question, how can I learn from this? So I want you to approach this interview with an open mind asking how can you take from this in a incredible way to improve your business, improve your signature method, improve how you market, improve your speaking, improve how you show up in business and achieve the goals you have set out whether that's launching a new program, rolling the program that you have or scaling to create the lifestyle and business you want. This is going to be an incredible podcast.
Now let me tell you, my guest today, she is amazing. She's got an incredible story that we talked about in the middle of the interview, I won't give it away. But this gal has been an entrepreneur since she was a little like a little little pumpkin. She was working in her parents business at like 10, 11 at 12, surfing on beaches in Hawaii and California. At 13 years old, she found herself completely alone and living in her own apartment. She was on her own. She decided to lean into that entrepreneurial life and since then she's been working with over 5000 entrepreneurs teaching them how to grow and scale their businesses by helping them identify their signature method. April has a wealth of knowledge. She's full of love and she shows up in service. Every time I hear her speak, she never holds back. She presents really valuable and relevant information and she speaks from the heart, which is totally my jam. I think you're going to love this episode. And hey, as you dive in, April shares an incredible resource that will help you identify your signature methods so pay attention. If you want the step by step process, a worksheet on how to create your signature method. You can grab that below this video or if you listen to podcast in the show notes and I think you're gonna love it.
And if you have your method down, and you're like, ah, how do I start getting more eyes on my business and start filling up my programs? Well, you know your girls gotcha here. Be sure to check out my free training that I have out right now for how to grow your authority and start filling your programs using guest speaking even if you have a small audience, even if you're second guessing everything that comes out of your mouth, it's time for you to level up and start speaking on guest stages, whether it's podcasts, virtual summits, Clubhouse, whatever it looks like you got to get eyeballs on your business if you want to grow your business so check it out, heather sager.com/speak. That's where you can grab that free training and now let's jump into today's episode.
All right, friends. Well, welcome back to the Heather Sager show. I am super thrilled to have this moment that's about to happen because just a few weeks ago, I was on April's show, the SweetLife podcast and now tables have turned and I get to interview. Please welcome to the pseudo virtual stage, April Beach. Hello, hello, friend.
April Beach 7:40
Oh my gosh, I have been actually really looking forward to this since we talked a couple weeks ago like I can't wait to continue this conversation with Heather on her show.
Heather Sager 7:49
That is my secret goal around every time I speak on someone's podcast, if I'm like, I like this person and I would like to have a margarita with them in real life. I look forward to be able to have even more conversation. It's always fun when we hit record because I find, we were talking about this before we hit record. I find a lot of times people leverage interviews to be like very strategic around their content. I find like the conversations that we have after the recording that are like the in between the cracks of business and the real life stuff like I like that to be on record. So we're going to talk about business stuff today but we're also going to talk about like the in between things maybe on business that we don't talk about a lot which we've had a little bit on our Clubhouse room. Anyways, I'm very very excited for this conversation. Let's talk about, I just mentioned Clubhouse real quick. I want to talk about that first because I'm going to use you as a little bit of a guinea pig to talk about on my show. We haven't talked about clubhouse yet. You have been leveraging Clubhouse a lot lately. Will you share a little bit about this new like stage of Clubhouse and that how that's kind of introduce like a new laid and a new addiction in your business and life?
April Beach 8:53
Absolutely, yes. I am all-in Clubhouse person. Okay, so I was introduced to Clubhouse in December 16 and literally it has changed not only like how we operate my whole team, like everything changed completely. It literally changed our whole business in the last, now not even eight weeks since we've been on it. Okay, so here is a deal. For those of your listeners that are not on Clubhouse yet. Clubhouse is incredibly valuable and people by the way who are on Clubhouse probably are like Oh, yeah, that's right. I totally see this. Clubhouse is incredibly valuable because it gets us to have a two way conversation where is no other social media platform has enabled us to do that even within our Facebook groups or when we go live even on Instagram Live. You know, you're like going through and you're like, okay, whose comment was that? And like who said this and you're reading it. It truly is. It's exactly what you and I are doing here but in audio format. You're just in a room with these cool people and having this amazing, authentic conversations. So as a business, as a podcaster, as somebody who just loves to talk to people and jam out on topics and go on tangents and these things, it was like, all of a sudden, I was like, yes, I never knew I was missing. This is exactly what I needed like I personally needed it. And it was so the for the first 10 days I was in there, my sponsor, so you have a sponsor that brings you into Clubhouse that vouches for you, and their name and profile is on your profile forever. And so my sponsor is a good friend of mine, this guy named Brian Fanzo, and so what I did is I just kind of followed him around rooms and watch what he was doing.
And it's like when your big brother or big sister takes you to a party that you're not supposed to be at so you like either side.
Right! I was just like, this is rad. This is so cool. And then I raised my hand to talk on a quote-unquote stage and I was so nervous Heather, like as a speaker, as a podcaster, it didn't matter. I raised my hand and like my voice was quivering and I don't know what I'm so darn nervous about. But now I do, but I didn't at the time and I've seen that. it's a really common occurrence, even with like TEDx speakers will come up on these stages and Clubhouse and they're like, nervous to speak in here. It just kind of summarizes the whole thing. We realize the magnitude of what this platform could be relationally for our businesses and we don't want to mess it up, like what comes out of your mouth. Nobody's I mean, there's a little thumbnail though, but nobody's staring at your Instagram profile to make sure your filters match, or seen you know how many great strategic posts you have on LinkedIn. It's none of that. They're just hearing you talk and they're deciding whether or not they want to hear you talk more. And if they do, then they can follow you in different places, and follow you offline and go to your website and all these other things and so I think I was nervous. And I've talked to so many people about this who also been nervous. And it's been the conversation of so many rooms because we realize the magnitude of how special it is and now I mean, of course I got over that really fast. I think I was nervous in my first room and then I spoke on a room. I think there was about 3000 people and I spoke and I said something and in a room and I was like oh my gosh, like all these people are listening to me talking, you know, and my heart is racing and all these wonderful things. But you know, after that in that big room, I had at least eight people DM me on Instagram that said, thank you so much for what you said. That's exactly how I've been feeling. And so it's just as confirmation of you're there with people in a like minded space and it's really cool.
Heather Sager 12:40
Yeah, okay. I agree with all of this. I think it's scary, right? My audiences, they're constantly going like, oh, how do I talk like on the fly? My number one YouTube video is how to think on your feet. It freaks everybody out, right? Especially when they want to get it perfect because of the stakes there. The beautiful thing about Clubhouse is it's not recorded. So it's like, even if you screw up in a row, I mean, it's fine like you have the chance to to step up. But also, we experienced this in the room that we did a couple weeks ago. When someone is speaking, even if the words aren't perfect, you get their energy. This is what I'm really good at. Sometimes my words are totally screwed up. My sentences don't even make sense. If you're a listener, you know that to be true. You're like, what, what did she say? There's the saying, I always use like, if you just act like you know where you're going and walk fast people will follow you. That's my method with speaking. It's like, I bring good energy where people just want to be around me and Clubhouse and it sounded so funny but you know what I mean, right? If you make people feel good, if you're able to contribute, added, like an inner and an energetic way where people like, Oh, I like her vibe, as silly as that say, people follow you because as business owners, we're not only just looking for solutions around how to grow our businesses, we're looking for people to level up our thinking. We're looking for people to surround ourselves with so that our circle is taking us where we want to go not holding us back from where we've been, if that makes sense. I just think Clubhouse has such a great way because you're attracted to like your future path and business and in life.
April Beach 14:18
Right, exactly. Okay. So I discovered a man that I've been missing in my life as a mentor and I never knew I was missing him and I had been following him around like his daughter that he didn't know he was missing and his name is Myron Golden and if anybody knows who Myron is. He's business genius and so I've been now going to his rooms and I'm not kidding you the stacks of paper of notes that I take from the rooms and everything he says is a write down the whole thing, right. And that's exactly what I've experienced. So it's been a place for me to grow. I think I definitely have been pushed outside of who I am. I've been an entrepreneur my whole life. I've been a business strategist, officially for 25 years but yet in the last six weeks on Clubhouse, I have learned more about myself and more about what the possibilities are for where I could go than any other time in my life. That's how powertful it is.
Heather Sager 15:10
Oh, love that which by the way, it's blowing my mind. It is crazy like you just little like they call them gems like they're dropping gems. Googling are gems something specific to Clubhouse? Is that what you're saying? Like, obviously, we're all googling. I'm going to call it out. We're all googling how to do things on Clubhouse but the platform so new, nobody, it's not there yet. People don't know so you're like trying to find these little rabbit holes of who's written the blog post around how to, I don't know do XYZ on Clubhouse. Guilty, I'm googling things going.
April Beach 15:44
Right? We have a great blog about that. I actually recorded a podcast on how to get started on Clubhouse. Of course I did, because I was geeking out on it about two weeks ago. But yes, yeah, of course because like what does it mean? You're dropping gems and you know, it's like the clubhouse lingo?
Heather Sager 16:03
Or like the clapping by tapping the microphone and they do these things. What I wanted to start off with today, because when I've been stalking you, I've met a lot of people on Clubhouse through you because I did what you just talked about. I connected with you in a room and I'm like, Oh, yeah, April knows people. So I stalked and follow you around. It's a beautiful thing, right? You don't have to figure on your own, just follow the breadcrumbs other people are leaving. But it's been really interesting because that immediacy of feedback, right, where you can see what other people are talking about where their challenges are, hello, that's like free market research. But also like in your own growth, you find people who are like, Oh, they inspire me, I want to hear more from them. And it kind of keeps, especially right now how we've been also disconnected znd I know a lot of people have been hitting a wall in quarantine, in the pandemic. You can choose to put yourself in situations that are going to keep you in a positive mindspace and that to me is the possibility of clubhouse which I think has a huge opportunity like we all need to make sure that we're surrounding ourselves with people with positive thinking. I think it does that exactly.
April Beach 17:04
Okay, so I have an example and I just want to leave your listeners with this. And as you're looking at behind the scenes here in the video, I'm like looking up a name of guy, but let me tell you a story that happened today on Clubhouse that will just totally blow your mind. And of course, Oh, here he is. Kyle Taylor. Okay, so I was hosting a room. We have a regular Wednesday room at noon, hosting a room on clubhouse and this guy comes up and it just adds so much value to the space. Well, he was so amazing that I don't even know this person. But within 20 minutes, I was like, I want to know who he is. I want to connect with him more. He was doing such a good job edifying what I was already teaching. But yeah, he brought such a different dynamic to it. Anyway, within 20 minutes, I had been able to vet this guy in a room made him a moderator of my room. And then I had to leave to go get a haircut. Okay, I'm like, in VR with my kids, right? I'm like, I've been in this room for two hours, folks, like I gotta go, right. He took over moderating the room. It was awesome. At the end of that, he send me an Instagram DM, he's like, whatever you're selling, whatever you're doing, send me the links, I'm sending all my people to you. And the guy has like 20,000 Instagram followers, you know, and I was just like, this is what it's about. I never would have found this guy if he hadn't popped in my room because I was hosting room on a topic and he added so much value to that space. And now we're gonna have zoom coffee together and see how we can connect so that is that just sums up enough in the nutshell. And I was like sitting here, his name is Kyle Taylor.
Shout out to Kyle Taylor for being an awesome rad guy.
Heather Sager 18:38
Okay, that gets me related to cCubhouse yes, but also kind of broaching to a different topic. One of the things that I know a lot of newer business owners, maybe at all levels, but struggle with is this fear of competition and fear that somebody is going to like be better than them. So I did notice this a bit on Clubhouse, my initial inclination. There were some rooms I went to that were about speaking, and I heard other people like, how do you make money speaking? Or how do you do your message here? And the initial gut came in, I was like, Oh, I'm curious what they're doing or like getting a little like, ugh. And then I have this moment of going, Oh, what can I learn? Like, Oh, my gosh, what an opportunity. Oh, my gosh, can I start like, are there relationships? Who do I need to know that I don't already know? In a moment, I switched that, but I know that that's a little bit of a fear that people might be having. How do you deal with that competition factor? Does that come up for you or had that come up for you? How do you navigate through that so you stay focused on positive things and not on that animosity?
April Beach 19:39
Great question. Okay. So I'm a competitor, I'm an athlete. You know, I think that way still, I'm just like you. I'm like, you're hosting a room on how to launch an online course. Well, girl, I'm like the pioneer of online courses. Let me tell you, I launched my first course 12 years ago. I mean, like the whole thing, right? Initially just who I am as a person is totally that. I'm like, you think you're talking about this? Yeah, I'm gonna go into a room and I'm gonna find all the things that you're sucking at, right? Let's just be honest. Those are absolutely, I had the exact same feelings as well. And then what I did is I went into rooms, same thing as you and I was like, Wow, she's adorable! I love this girl, or whatever it is. And I would just listen to what they're saying. And first of all, one thing I will say, and I can say this about me, but I also can say this about everybody else listening in you. The way we teach what we do is our method. It's our way of doing it. Nobody teaches a way we do, period. So there's nobody on earth that can come compete with the way I do things, the way I develop programs with clients, nobody on earth. And I know that. And so when you go, as long as you have gone through the process of developing your method, and you've tested your method, and that's a whole another conversation to have there. But when you go into these rooms, you're just thinking, how can I be better? You're not going into there like to take what they do strategy. Your strategy, right? And you're going in there to say, you know, how can I learn? How can I level up? You know, how can I be better at this? That's the exact same thing that you did, and it is a mental shift. I kind of have an ego, you know and honestly, like, it is very common for new entrepreneurs to struggle with this. But I'm like, I know that I'm so good at what I do that that usually doesn't come across. For me, I usually don't have those problems.
But I would say that, that is not common. It has a lot to do with my upbringing. And there's a whole deeper into the history thing we could talk about, but it's just not very common. And so I appreciate that. And I did also experienced that when I first got on Clubhouse, and then what I would do, and then I did something that somebody did to me in a clubhouse room and it blew my mind. I was teaching on something that somebody else taught on and she came up I had no idea who she is. If you guys follow me on Instagram, like I don't have an Instagram following. I'm like so in my own head with my own business model so like I don't pay attention. I don't know pop culture where people are or pop business culture, if you want to call it. I mean, I know some people, but I'm just in my own zone, right. She came into my room and instead of her saying anything else, she's like, I just want to come up here and say what April said, was exactly right on and it was so awesome and anybody in this room needs to listen to exactly what April said, because she just rocked it, do exactly what she said, connect with her, buy her programs, she is on it. And I was like, I'm like, is that what we're doing here? Because if I thought I love this space, but now I really love this space and so I did the same thing. And I do that I popped into there's this one woman who was like a master business coach, and I popped into her room and she was in there you guys she was pouring into these people. It was a relatively smaller room probably only like 15 people. So I popped in and I was listening. I was making coffee and these women were asking her questions, and you could tell she was using the room in a very authentic way to flow through to her program. She just assumed a beautiful drop of it. But she wasn't selling like we don't sell on Clubhouse. That's not the purpose of clubhouse, right? It is to build relationships. And so I went into, I went up and I asked to speak and I did that I said whatever Tracy is telling you guys is gold. Now granted, do I teach on the same thing? Sure. There are a million people that want to be entrepreneurs and scale their business. There's enough for all of us like and I didn't even say anything about myself. I said listen to what she just said to you like just stop for a minute write it down because that is her 20 years of figuring that out. She just gave to you in two minutes. And whatever she's doing, I would join it if this is what you're doing. And she sent me an Instagram message later, she said I've never had anybody do that for me. That was so incredible. I can't tell you how much I appreciate that. And so that's what Clubhouse is really about.
Heather Sager 24:10
Okay, I love, I love, I love that example. I think there's a there's a quote or a meme, or probably both floating around online that talks about how anyone that's like successful in business. They're never criticizing people that are not as far as them the journey. They're always like cheering them on. It's the people who are like in a scarcity mindset are not quite there yet. They're the ones placing the judgment of other people. And there's a better way to say that in the meme, but you know what I'm saying.
April Beach 24:37
You said it so well.
Heather Sager 24:38
There's this difference between that like scarcity mindset. I don't really love that term. But you know what I mean, that scarcity mindset versus that abundance of every like, we're all here to do a great job. Let's just love up and serve. I'm curious. So you've been an entrepreneur for a while, like a hot minute. You've been working with business owners. You've worked with over 5000 business owners over the last 15,20 years.
April Beach 25:02
Yeah, I've been an entrepreneur my whole life actually.
Heather Sager 25:06
I want to ask you about to start a business in a second. I have a couple questions for you around. So a couple things you've worked with so many business owners, when you're working with business owners, I know I talked about thinking a lot. The level at which you think is going to help dictate what your level of success is. And I know there's a difference in how successful business owners who have scaled and they're living the kind of life and business they want, there's a thriving piece. There's a different way in that they think versus the business owners who are struggling in that scarcity mindset. We're trying to like figure things out. When you think about those two different groups in the businesses you've worked with, what are some of the big differences that you notice between how those more successful business owners think and those ones who are kind of stuck in that scarcity mode?
April Beach 25:50
Yeah. Okay, so great question. My company companies has two separate divisions. We have the launch division that works with entrepreneurs and businesses just starting to launch online and then the scale division, established entrepreneurs that are really ready to scale. And so therefore, within each one of those very clear lanes, we have differences and psychological differences and mindset differences in hurdles. I will say that there are a lot of people that think that they're in scale, but they're not. They're missing a lot of foundational pieces in launch. And I would actually say that people in our launch programs, 60% of them have been in business for three years or longer and they're still on a launch because they haven't gotten that traction. They haven't really honed in and hammered out these most important fundamental things so we have to hammer out in order to even have a discussion of whether or not you're even ready to scale. The difference is this. Interesting, you asked about scarcity mindset so certainly that is a problem. The launch people are so number one excited, and they just want it. They're super excited and hopeful and they're like, I'm gonna do this, I'm designing my life, I'm impacting people, I'm building my business and so they're trying to do all the things. In fact, they get exhausted and they get overwhelmed and then they question their choice whether or not they wanted to do this because they're being so, it's like a fire hose of things you have to do to actually get this started, right? But it isn't, but that's what they're told that it is. And so they struggle with that, trying to work so hard and do so many things instead of doing the right things, the strategic things they need to do to launch to even have a conversation from there. So there are certain things that you need to do within each phase of your business, in order to even be in a position where you have the entrepreneur IQ and the business foundation to be able to answer your own questions that you're asking yourself about what decisions need to be made at that next level. It is, I'm a very linear person. It is really like that. It is a step by step process through the phases of business development. My scale people, so clients with scale are willing to really look at the things that aren't the sexy things. They're looking to look at, they're willing to look at the numbers, they're willing to look at the data, they're willing to look at things a bit differently than what they wanted to do in the beginning. They all always don't do what they want to do. They all always still do what they want to do. But in the beginning, it's like these rose colored glasses, when we're talking about scale entrepreneurs, they are really ready to make the hard decisions in order to truly scale. There's a difference between growth and scaling. Growth is where is an example and I've just literally recording a podcast on this because I think that people get confused about that question. We do a lot of growing in the launch phase, and you do. You do growing and scaling. Growing is where we if you make $50,000 more, we're going to spend that same $50,000 on expenses, you know, software, staffing, any of those things so you're really even. You're still growing but your expenses are growing. Scaling is where our income far surpasses our expenses. So we could sell $100,000 but our expenses for that are still at this same level, they are not going to change. So we expand our capacity and our ability to make money so the scale entrepreneur knows that. And so how we develop their programs, how we develop their offers, how we develop their systems within the back end of their business are very strategic with one thing in mind, not necessarily growth but scale. It's totally different and so they're really ready. They have enough entrepreneur IQ because they've basically fallen on their face a million trillion times, which is what is required for successful entrepreneurship. The faster you fail, you guys, the faster you're going to be successful. It's the best part of learning through this process. So the scale people they're not afraid to fail, but they also are not afraid of, they don't have FOMO. You know, they're raised to say, hey, what is this going to look like? What's it gonna look for me? Our financial structure, my team, my family, my lifestyle, and it's still that hard work. But the things with conversations we're having, you know, how you get to this level are not the same things you need to do to get to that next level. It's mindset, but it's also understanding what strategy is appropriate for what level of business you're at. A lot of poor, I don't wanna say poor launch people, because that's not what I mean. But seriously, those people that are like when you're trying to launch your coaching or consulting business, you're looking at the people, the seven figure people and how they're doing things. How they're doing things is not the same way you need to be doing things right now necessarily. And so I think that's where there's just like this, how do I get there? Well, there's about 20 steps that we need to do before we can do this, and you just aren't aware of that. You just try to duplicate what you see and it's not appropriate based on the phase of business you're in.
Heather Sager 31:03
Yes. It's totally like, I think about the discipline detention. That was one of the things that you said, around like the difference between the newer entrepreneurs are the launch, like getting ready to get out there. It's like, there's so many things. It's like, I don't remember which Disney Pixar cartoon where it's like, dog is like squirrel, squirrel where all the time it's like always distracted. That is the early days, right? Because you're so excited about every opportunity, you're not quite sure, you're trying to figure it out. But when you think about the discipline that happens in that scale phase, it does take discipline. It has like, where do you put your focus? How do you double down on that even when it's not actually something that you want to do like, there are things you have to do to be able to do the things you want to do. But I love that how you mentioned that idea that they're not afraid to fail. That is something if anyone's ever heard Sara Blakely, from Spanx Speak, that's like one of her iconic life principles, and that her dad taught her at the kitchen table when she was a kid around how did you fail today? Not being afraid to fail. That idea of failure, I think a lot of people freak out about that like we like the idea of failure, but we hate it in the moment. So let's bridge that into talking a little bit about you and your journey in business because you've definitely gone through all the stages, right, as you built multiple businesses along the years. What's fascinating about you is you don't have the, we'll call it the quintessential origin story that everybody talks about, like, there was this beautiful moment where I was dying at my cubicle in corporate America and I knew I wanted to live on the beach. I mean, your last name is beach, but you work with so many entrepreneurs in such different ways. Your story is very fascinating. How did you move from, like where you're at now? Walk us back to how you determined helping people with their signature offer and getting going in business? How did that become your thing? Because it wasn't the level in your past, that was not a linear path. Am I right?
April Beach 32:58
Yeah, no, no, no. I have been an entrepreneur my whole life. I am the daughter of like the first wave of quote-unquote, real lifestyle entrepreneurs. I learned it very quickly from my mom and my stepdad. I learned at a very, very young age when we wanted to play beach volleyball so with lifestyle first, that's one of the lifestyle entrepreneur is. I want to play beach volleyball. We opened up a beach volleyball store in Santa Barbara. When we wanted to surf more, we opened up surf shops in California and Hawaii. It was always around what we wanted to do is a life and an activity and then we built the business to make it happen. I learned those lessons at a very, very young age like my stepdad started teaching me how to design websites in the early 90s. Because these other volleyball and beach people needed websites in that enabled, you know, for him sitting there and building these websites, it was a chance for us to make extra money. So we could go like to Tavarua on surf trips. It was always about what we wanted to do and so I learned that at a very young age. However, my mom, she's an amazing entrepreneur. She's an amazing creative woman. She decided that she was done with that life and she left when I was 13. I've actually lived on my own since I was 13. I had this. I was literally living the dream, house in Hawaii, house in California. I mean, I was 11, 12, 13 years old and I knew that I had it made. You know, most teenagers don't know it. Oh, no, I knew that I had it made. When she left, I did have that interest, so interesting. What do you call like an oracle story? Is that what you call it an origin story? or is
Heather Sager 34:39
Origin story. I don't use it but everyone does.
April Beach 34:40
I'm like, yeah, so I did. Okay, so I had this defining moment you guys. I was literally 13 years old. That was like my defining moment. I was sitting there. It was Christmas Eve and I was sitting in my little studio apartment in San Luis Obispo, California and I was literally living above a Shell Gas Station by myself at 13 years old. I remember sitting there on the window cell, and I had this little plastic Christmas tree that my mom had sent so I could have a Christmas tree and I was sitting there. I remember thinking to myself, I will never ever, ever again, allow for anybody to take away my lifestyle. Because I went from living the dream to like, what the heck is going on, right. And so that was like my moment. And I kept working even though my parents separated and kept working with my stepdad and helped him start developing like these websites and doing these other things. Anyway, long story short, I graduated high school, left high school for Costa Rica with a backpack and a surfboard in a one way ticket. This was 1994 before people went down there. You know, got mugged. I mean, had this terrible, amazing adventure for months. But along the process, I was still consulting these. I was waiting tables, tending bar so that's like the only time I've ever worked for anybody else. But also consulting all these little businesses that were kind of lifestyle businesses like my parents, in talking about the things that I had learned. And you know, fast forward, came back to the United States by the time I was 21. Somebody offered me a job because I was asking, apparently the right questions, and ended up getting a job my first big girl, like big consulting job. I was 21 years old and I was hired to develop an entire system and business model for a national chain of chiropractic offices. I had no clue what I was doing. But I was 21, somebody was gonna pay to put me on a plane and fly everywhere and asked me my opinion and it was the best. And ever since then, I have consulted businesses, but this is what I realized. This is like an everything on the Heather Sager show.
This is what I realized, because I did not know what I was doing. I had to develop a framework. I had no clue what I was doing you guys, and without like a framework to guide that to make sure that the people who were paying me to tell them what to do that I was going to be sure that I was sure that I was sure that I was going to deliver, I had to develop my method and I had to know about my framework, period. And so fast forward, I created that. I'm the creator of the baby planning and parent coaching industry. And I've always created new things and done things I've never done before and coached other companies to do that along the process. But every single time, it's always come back to I have my framework that I teach businesses how to develop their framework. Without a framework, it's like a crapshoot in the dark. And so it's all about either the signature offer the signature method, the signature framework. And as long as we have that in place, that's kind of how it's become my thing started when I was 21, frankly, because I had no freaking clue. It resurfaced, again when I was 26 and I was creating the parent coaching industry. I needed to write the scope of practice for that industry for other practitioners to operate in it so I had to create the framework for that. And then it went on to creating the framework for lifestyle businesses so I created the framework for that. I'm very systematic because it's the way I can go to sleep tonight. And I know that I can charge companies a lot of money, because I can make them a lot of money. I can have them charge their people a lot of money because I know that they're gonna make a lot of money and they're people are gonna make a lot of money. And it all comes back to being rooted with having a signature system and framework or method. There's a there's a difference between a framework and a method. But generally, it's the same concept and a guideline that you bring people through and then we build that into your signature offer. So really long story, that's how I got here.
Heather Sager 38:57
It's, yes, long story. We talked about signature stories on the show before. I want to point out is that when you talk about defining moments and the lessons learned, that is like the essence of I call them a signature story, not actually an origin story because I feel like the origin is such that omniscent and whatever that.
April Beach 39:15
I was wondering, I've never really understood that.
Heather Sager 39:18
Origin stories, I googled it like I google everything, like why the hell people call it back. It's like the birth of your business like, and I was like, Oh, that makes sense but it's weird. So I call it a signature story. But what I love talking about there is a moment were something shifts, right, and then we have lessons along the way and the key piece is the pattern. There's a pattern happening. And a lot of times, it's not until later, we can look back and be like, Oh, that was the theme. But when you talk about systems or frameworks or methods, what was really fascinating about what you said is you said that it gave you confidence to be able to charge your clients and I think this is something that a lot of people miss is when they think about frameworks or methods or systems that you use with clients, yes, we need them for our clients because it helps people have confidence in us that we're going to get them results. But it also, especially in your early days, gives you confidence that you're not going to be scattered and off track and constantly second guessing what the hell you're doing, which let's be honest, that happens a lot with new coaches and course creators. I think that piece of like that two tiered level of confidence is really key. This is what you do all the time. What are some of the things that you like to get business owners thinking about? If they, let's pretend somebody listens like, Oh, I have a method? How do you gauge if somebody really has a like, core method or framework? Like what questions should they be asking themselves to really gauge? Do they have this thing that's going to help them in their business?
April Beach 40:46
Yeah, and that's such a great question. If I can just speak to that, just backing up exactly what you said first, you are 100%, right. One of the mental blocks that new entrepreneurs have in moving forward with marketing, or they feel nervous to go live on video or whatever it is, is because there's this thing of this back of their head where they're actually not really super sure a 100% at the end of the day if they actually are good at what they do. They think they are. They want to be. They are pretty confident they are, but they're like, but I'm not so sure, and that's where that imposter syndrome comes in having a set method will literally it will be gone you guys, if you have this method, if you have your signature, I call it transformation that you give people all that is totally gone. Okay, so going to your question. Now I'm going to have to ask you to re- ask it.
Heather Sager 41:37
Let's just talk about that because I think that piece around competence. I think a lot of people struggle with that and other things we don't talk about, right? We don't talk about like, Oh my gosh, do I know what the hell I'm doing? Like, oh my gosh, can I actually get people results? We all think those things at different stages of our business. It means you're on the right track, just like you answer yes and then keep moving. But make sure you have a way in which you get people results. Let's talk about how does somebody figure out what their signature method is or how do they gauge whether or not they actually have one that's of high quality?
April Beach 42:06
Great question. Okay, thank you for restating that. So yes, so first of all, there's a difference between a method and a framework. So let's talk about that first stuff. A method is like a verb, right? It's a way of going about something. It's usually linear. It's a start to finish process. It could be sequential or an actual process. It's like, first we do this and then we do this and then we do this. A framework is more of like a loose structure where people can operate and they can actually build within your own framework. So an example of a framework is if you have like core principles within your business, or core topics, so you may talk about in your program, but they don't necessarily have to go in like a certain order. It's not like a business launch program or something that has to be done in a certain way. Both of them are incredibly valuable. I just did a Clubhouse room on this, of course. We were jamming on this and people asked us a very good question. Can a method be inside a framework and can a framework be inside a method? Yes, both can happen. Inside your loose framework, you can have certain methods to talk about certain pillars within your framework and inside your method, you can have a loose framework within certain steps of your methods. So yes, you can have both. You have to have both, no, but you can have both. Just saying, if anybody's thinking about that.
Heather Sager 43:25
Okay, this is me. Let's use a real example. So for me, when I launched my programs, my program Speak Up to Level Up. I teach people how to use speaking to grow their business. When I first launched it, I'm like, I know I have to have some kind of framework. So I started thinking about it like, man, at the end of the day, how do you show up in a more magnetic way when you speak? So I came up with the magnetic talk formula. It's something that I if I had to boil it down, whenever I taught people how to speak, it always had four components. It's like, what's the goal - the purpose. How do you structure your content? So really good content. How do you tell them good stories that are relevant and have like an appearance of transformation? And then your delivery skills. So it's always those four things. I've tried to map it out, like how do I put this in a process versus like it was all over the map, but it came down to it's these four pillars or whatever. I call it the formula. So I have that and when I launched my program, it worked really well like it worked as a magnet to get people my program. And then I realized I'm like, Ha, I'm missing the outcome piece like that's how we design the content. But really what people want is how do I leverage guest speaking to grow my authority and fill my programs? So I had to sit down, I did this just a few months ago. I'm like, I really need to have a method that I work people through because I'm doing it. I'm just not necessarily calling that out. So that's when I crafted the Speak for Authority method which we talked about on your show, which is how people go through a process to get on stages to ensure what they're talking about actually leads back to their business. So the formula or the framework is a piece inside of my method but I have to have both. It's not one without the other. It depends on what I'm working through but all of my students go through all, like both of those things. But there's like a process versus a, I don't know a formula. But anyways, that that's how it plays out.
April Beach 45:14
Right? Okay, perfect example. Let's keep talking about that. That is so cool that you identified that. So you had your framework that you talked about, which are like the four key things that people need to know but nobody was moving. Nobody was going in what having what I call a transformation story. They were learning and they were absorbing and their IQ was definitely leveling up but they weren't moving along towards a different future, a different outcome, what that was for your program.
Heather Sager 45:16
And the outcomes were so varied, right? It's like, Oh, my gosh, I smashed it on a Facebook Live, or Oh, I booked a podcast like they were varied. And yeah, I'm like, I want a more consistent outcome of success. That was, I didn't, by the way, I didn't know this terminology between method and framework six months ago, like this wasn't a thing. Now it makes perfect sense, like, intuitively I have figured it out. But now like, high five me. Look at me figure it out.
April Beach 46:07
I know. See, here's the deal. That totally goes back to my signature story, if you will. You created a framework because you needed to know. I mean, yes, it was about your people, but you needed to know that you could go to sleep at the end of the day and say, I am worth it and they should pay me because I am going to get them results and that's what we need. You looked at your stuff, and you're like, what am I missing here, and you did an amazing job identifying that it was a movement through the framework, therefore identifying that you needed a method to really overarch and then the framework is discussed within the motion, within the rolling along of the method and that is exactly right. Going back to your question, how does somebody know if their method is good, because I mean, everybody can kind of say, Oh, I do this, and I do this, and I do this. Here's the deal. You have to, have to have to, and this is like a have to. It's like, I don't very often say you have to do something. You have to make sure that you are giving people predictable, transformational measurable results. If your framework or your method, or your combination of both does not do that, you need to go back and and relook at that and do a better job. It doesn't matter if it's a one hour coaching call, if it's a one year mastermind, if it's a membership, you know, program, if it is a live event, if it is a podcast episode, if it is a community thing. You know, whatever the business model, like the business model is later and people actually mess it up. They're like, Oh, I think I should launch a course. They start with the business model. That's the very last thing we talk about. First, it's about what your content, turning your thoughts, extracting your thoughts as an entrepreneur, as a leader, as a teacher, your experiences, your expertise, and then your attitude, personality, opinion stories, all of that comes into the process of developing the transformation story. That becomes the high level structure of which you build your method or your framework around. So if you do not give a predictable transformational measurable result, your framework or your method needs help.
Heather Sager 48:29
Yes. Okay. Yes, yes, yes. I love the fact that you brought up this specific example of people leaving with the question, should I do a course or a membership or like, whatever. If you don't have a process that you follow people through, right, because I okay, side note, tangent real quick. A lot of times, I work with clients and help them design their keynotes, oftentimes for big events. Sometimes it's for like a webinar, but most the time they booked this big event, and it's a keynote. It's not a selling from the stage situation. It's not a how do I capture leads? It's like, I just got paid to speak in a really big way. How do I make sure my content really lands? I always teach people like, hey, we have to have some content in there that allows people to follow what you're talking about so we have to put frameworks in place in these talks to make it make sense. When I find I'm working with someone who's like, but every time it's custom, every time it's unique, or I work with every client a little differently. I have to like probe that and be like, but do you because here's the thing, like I think we all think our stuff is so custom. But there are like the same dang questions or the same dang routines, the same sermons that we give on every coaching call or whatever else. I think we're just too lazy to actually look at what those themes are because we don't want to be put in a box or we don't want to think that our process is templatized. We want to think that we're the custom one. Do you find resistance with that too?
April Beach 49:51
Right. Okay, so I think that yes, oh, I have so much to say about this. So what should I take on first? So I think that first of all, I don't think people realize that the framework and their signature offer, their signature method is the core of everything they do. All the marketing, all the speaking in the world, all the social media advertising, all the Facebook ads, all of them here in the world, you do don't mean anything unless we have the foundation of your quote unquote, what you want to be known for built, which starts with your method and your framework, which then goes into your signature offer now. I think that there is a lack of understanding, that is like an entrepreneur maturity thing. It's a lack of understanding of how this is so important. It was really interesting. Somebody referenced in in a room I was in last night, that having your signature offer is not something that just makes you better, it's something that stops the bleeding. Like, this is not better, we're not doing this to be better, we're doing this to stop the bleeding. And people don't even know that they might just be like bleeding out in this area if they don't have it, because you can kind of love along in business and sell some of these services here and sell some of these services there. But without this signature offer and the signature framework or method, you're never going to be able to scale exponentially and become what I call the undisputed leader in your space. I just think there's a lack of knowledge around if you don't have this, you might not be in trouble now but there's going to be a point where you are stagnant or you're sliding backwards and you're not going to grow.
Heather Sager 51:37
Yeah.
April Beach 51:38
That's the first thing. I went on such a tangent again. So I'm like, my mom and Clubhouse talking too much brain is like totally fried out right now. What the other thing that you said, which was so interesting, Oh, I know. So our framework that we teach is, first we start with the lifestyle, and then we go into developing your method. And then we go into developing your signature offer and then we go into the business models to make it happen. That is our four step method, where we help people design their life and scale their business to become undisputed leaders. First, is the lifestyle. Second, it's the method and framework. Third, it's the content. It's developing your signature offer. It's literally, I like to say I turn entrepreneurs thoughts into reality, because that's what they're all in their head and it's just really hard for them to like, build it out like a hammer and nails. Sometimes it takes having that framework to be like, Oh, yeah, yeah. Okay, can you go back and reach back to that thing that I really knew that I wanted to include in this. There is a place for that. So I understand it's very difficult without the framework to build your signature program, or your signature framework which go hand in hand. And then and only then we ask ourselves, okay, this is what I'm teaching. Once you do this, once you build this method out, once you build the transformation story out, you can see along the lines of the story, just like any other story, where people get stuck or people are gonna have trouble, and then we look at the business model to do that.
Heather Sager 53:16
Okay, I love, by the way, what's the name of the method that you just talked about, the four steps?
April Beach 53:23
That is your signature offer method.
Heather Sager 53:25
Okay, so see how also the method names are so simple and so clear. Side note, I think a lot of times people get so cutesy and over complicated. We can talk all day about signature methods. And I just wanted to kind of like scratch the surface with this today, because I think a lot of times people get swept up in the building the course, building the membership, getting on podcasts, all those things. And while I love all those things dearly, at the end of the day, if you don't have like your core, which is what you're saying, if you don't have that, what are you amplifying? Or what are you like you're gonna have? Okay, let's pretend. We use weird analogy. You have a boat and you're like trying to get across the lake and the lake is your business, I don't know but you have holes in the boat. If you don't have a really good offer. It's something that you sell a reliable system that people can buy into with high confidence. You just have holes in all your efforts. It doesn't really matter how many times you launch doesn't matter if you do a three part miniseries video, or a download, or a webinar or a membership. None of those things matter if like your actual offer isn't solid. And I hope today's conversation gets people thinking about that. I also love that we started randomly talking about Clubhouse. I am curious so let me connect the dots between these two things. How do you think business owners can take advantage of like knowing their offer and clubhouse? Because clubhouse isn't for like selling. You shouldn't be out there like selling your stuff. But how could knowing your offer or knowing what you're talking about actually help and support you in your efforts on Clubhouse.
April Beach 54:55
Okay, great question. And as we're recording this, I'm like drinking water behind the scenes, you guys, because I have talked so much on Clubhouse I actually, I need to, if you are, there any musicians out there you need to like hit me up and tell me how to take care of my voice The first time I went live I'm like, I don't have a voice left.
Heather Sager 55:11
I can help you with that. We can talk about that later.
April Beach 55:13
Okay, good! know I should be drinking like that. Okay, great question. This question also answers the question so let's just pull them both together, you know how to really come and figure out what your signature talk should be right. It's around your signature framework, like you and I, what you do and what I do work so well together because ideally, they have their signature offer, like your listeners would have their signature offer, they would have their method before we go and put them on stages someplace. So like you were saying, it's they build it in. It's all folded together. It's this ecosystem of what you want to become known for. Same thing goes with Clubhouse. You're not going to Clubhouse and, you know, sharing your whole entire signature talk but here's the deal. Let me just share with you the strategy, because it'll be easier to understand this is exactly how we are doing it. So with clubhouse, when we have like, we have our program called Your Signature Offer opening next week. So all of the rooms that we are hosting are all part of the framework that I teach in the method in that whole program. I hosted different rooms, one of them just on what is a method or a framework, one of them is the difference between courses and membership sites. One of them is about the strategy of designing your life first, and then reverse engineering and to choose your business model. And in every single room that I'm hosting, I host a lot of rooms, obviously. That every room that I'm hosting starts a conversation for people to have to ask me so I can pour into them and help them. And then in those rooms, I am able to say, you know, hey, listen, this is one part of my superpower, of our framework. How does that feel to know like this one part? Do you want to work with us to develop all of it? Great! Ping me on Instagram, and let's talk about it and you know, let's get you into our programs. It's such a natural, organic conversation because I know my lane and that's really, really important. So we have a large business consulting firm, even though we serve small entrepreneurs, right? We have this launch side, we have the scale side. And we have teams of other people that come in and help our people with the marketing, but I am not a marketer. I build the house and somebody else sells it. My job is to make sure that you guys like all have literally world class programs that make you the undisputed leader in your space and I have to extract what's in your beautiful brain and help you put it in a method to do that. I'm fine with that. And so I only speak on rooms or I only host rooms that relate to my lane in my method in my area of expertise. I will jump in a bunch of other rooms. I'm asked to co-moderate rooms on marketing and those things. But people are asking me to moderate those rooms because they know that there's people that are come up and be like, well, I'm not really sure how to communicate that. And they're like, well, that's because you don't have your signature offer developed. You know, by the way, here's April. She's on the mod stage, hit her up. You know, so I think using clubhouse it's really important to understand what you want to be known for, what you want to speak on and then having that tie into your signature offer and your signature method and really the language you're speaking.
Heather Sager 58:52
Yes. Okay, this piece right here, I think it's really important because I think a lot of times as creative entrepreneurs who have a lot of ideas, there comes this and this goes back to the scarcity mindset a little bit. I think people go, Oh, you want me to speak on that? Yes, I can speak on that. Because even though in our businesses, we do marketing, we do finance, we do systems, we do these things. We we can talk on a lot of things. The question isn't whether or not you can talk about it. The question is, should you talk about it related to your goals? What do you want to be known for? So I love that you just brought that piece up around making sure that you're intentional with the time you're using on there, you're using it for things that you want to be known for. I'm also totally stealing that tip that you just said of hosting rooms, specifically tied back to the steps in your method like that is genius because people are like, oh, what should we talk about? Well, boom, go back to your processes, your methods and like lead conversations on those.
April Beach 59:46
One little piece out of it. Ask yourself. Ask a question. Title the room with a question that has to do with that one benchmark within your method or framework. And it'd be like, everybody wanting to talk about it, and then you're just in there to say Yeah, by the way, do you know that I have this whole system and this whole program that this is just one piece of this puzzle? Well, guess what, I'm going to blow your mind. We're gonna pull all this together and they're like, ooh!
Heather Sager 1:00:14
They will follow you on the platforms like I have people joining me on Instagram, like talking to me all the time around, oh my god, I heard you say this thing. And then they're like, wait, you have a podcast too. And then they can plug you in their ears and like, listen to it over and over. It's just such a great opportunity especially for those of you who are wanting to get started with speaking. Test it out. Like rip off the band aid. Lose your speaking virginity. Just start like trying things out on Clubhouse. Figure out what you like, what you don't like, and you can test your messages out. If you don't have a method, I think you can start testing out what works and what resonates in Clubhouse rooms. So side note, we didn't actually intend this conversation to be about clubhouse but now this episodes now like clubhouse and your signature offer, which I kind of really like.
April Beach 1:00:57
It totally tied into I mean, everything that is really important right now to me that I'm geeking out on so yeah, I love this. I love that. I'm going to say I love this room. But I love this podcast.
Heather Sager 1:01:10
I love this room, this Zoom room that we're in right now. You're dropping gems, April. Oh, my goodness. Okay, well, let's wrap it up here. I know, people are gonna be thinking like, Oh my gosh, do I have a strong signature offer like how do I validate? How do I learn more about that. You have a really great resource for people that can help them kind of check the box and start mapping out their signature offer. Can you share a little bit more about that?
April Beach 1:01:35
Yes, of course. So obviously, the first place is to start with the method. So our resource can be found at sweetlifeco.com/method. It's super simple.
Heather Sager 1:01:47
I'll put it in the show notes too so the link will be there.
April Beach 1:01:51
Yeah. And then obviously, you can follow me on Clubhouse because this is what I talked about. You can follow at aprilbeach on Clubhouse and jumping around, be like, Hey, I heard you on Heather's podcast. I want to talk about this and you can jump in a room come on stage with me and we'll jam about it to.
Heather Sager 1:02:09
And you are you're on every Wednesday at noon, central?
April Beach 1:02:13
Noon, Eastern.
Heather Sager 1:02:17
Okay, I'm gonna put a link to your, you have a club on clubhouse, which I'm still trying to figure out what that even means. But I'll put a link to that in the show notes too. Because seriously, y'all, if you are on Clubhouse, and you're like me kind of trying to figure this all out, follow April, follow her like the puppy dog. She'll be the big sister that takes us to the party, figure out your life, but she is surrounded herself by some inspiring incredible, wicked, smart people. So I highly recommend if you're interested in exploring this space, check it out. If you're listening to this, and you're not on Apple devices, and you're like, wow, everything we talked about today is still relevant when you think about speaking your mind on different platforms. So if you're thinking Facebook Lives, Instagram lives, networking with people, even at virtual events, these things we're talking about this is as an entrepreneur, stop saying this won't work for me or this doesn't apply to me. The difference between those like trying to figure it out versus those who are rocking it and having the business in life are the ones who go, how the hell can I make that work for me? So while I'm not on the platform, what else could I do? Like that's the kind of mindset you have to have if you're really truly going to grow and scale and become the kind of brand that you dream about, like put into action by having a better attitude when things maybe don't directly apply. That's my little sermon on this.
April Beach 1:03:34
And I would just say it all starts with your signature method and your signature offer. Everything stems from there. If you haven't started with that, if you haven't nailed that, if you don't know that you know that you know that you deliver predictable, transformational measurable results, then that is where you want to start in everything else, all of the content repurposing, what you talk about everything else goes, it's like if that's the sun, then the universe is circling around that and it all comes from that that you want to become known for. So please, I don't care if you do it with me or not. Please do that work. Because I promise you, I promise you. It is the beginning of huge things that has to be done.
Heather Sager 1:04:16
I love it. Okay, find your son revolve your universe around it. I love all of our weird analogies and side tangents today. This was one of my favorite interviews April. Thank you. Thank you so much for being here. You are incredible. I appreciate you so much and I can't wait for everyone to learn more about you follow and stalk you online and all the places on the clubhouse
April Beach 1:04:36
You are so sweet. Thank you so much. I love being here.
Heather Sager 1:04:39
Alright guys, we'll see you in the next episode. And hey, if you enjoyed this episode, be sure to share it with all your friends. You can talk about how now you're an insider and know all the cool people on Clubhouse because yeah, we're cool. Come follow us, but share the episode be sure to tag us on social media. You can find how to connect with both April and I in the show notes and we'll see you next week.
Hey friends, thanks so much for listening to today's episode. If you liked what you had to hear and you're looking to make a bigger splash with your brand online, then you've got to check out my brand new free video training. You can get it over at heathersager.com/minitraining, where I'm going to teach you the three speaking strategies that every online business owner needs for this virtual world here in 2020. Hint: You don't have to be some big pro speaker to make speaking work for your business. Go grab it now heathersager.com/minitraining and I'll see you on the next episode.